---
title: "Meadow Fresh vs Oob: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Meadow Fresh or Oob? Compare estimated monthly branded-search demand and Share of Search inside the Milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/meadow-fresh-vs-oob"
publisher: "Brandwave"
---

# Meadow Fresh vs Oob: Which is more popular by branded search in New Zealand?

Which is more popular in search, Meadow Fresh or Oob? Compare estimated monthly branded-search demand and Share of Search inside the Milk brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Meadow Fresh and Oob
- **Competitive set**: Milk brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Meadow Fresh Share of Search**: 11.3%
- **Oob Share of Search**: 0.44%

## Which is more popular in search, Meadow Fresh or Oob?

- In August 2026, Meadow Fresh had more branded searches than Oob among milk brands in New Zealand. Meadow Fresh was estimated to have 1.8K branded searches compared to Oob’s 70, and held an 11.3% Share of Search versus Oob’s 0.44%.
- Meadow Fresh was ahead of Oob in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Meadow Fresh’s estimated Share of Search among milk brands in New Zealand moved from 15.8% to 11.3%, and its estimated monthly branded searches moved from 2.1K to 1.8K.
- Across the 11 months ending August 2026, Oob’s estimated Share of Search among milk brands in New Zealand moved from 0.52% to 0.44%, and its estimated monthly branded searches held steady at 70.

## How did search popularity change for New Zealand milk brands in August 2026?

- In August 2026, Puhoi Valley overtook Meadow Fresh to rank 3rd among milk brands in New Zealand, at 15.5%.
- In August 2026, Meadow Fresh lost estimated Share of Search among milk brands in New Zealand, from 12.9% to 11.3%.

## Month by month

| Month | Meadow Fresh estimated searches | Meadow Fresh Share of Search | Meadow Fresh rank | Oob estimated searches | Oob Share of Search | Oob rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.1K | 15.8% | 3 | 70 | 0.52% | 5 |
| Nov 2025 | 2.1K | 16% | 3 | 70 | 0.52% | 5 |
| Dec 2025 | 1.9K | 16.6% | 3 | 50 | 0.44% | 5 |
| Jan 2026 | 1.9K | 13.3% | 4 | 70 | 0.49% | 5 |
| Feb 2026 | 2.5K | 17.5% | 3 | 50 | 0.36% | 5 |
| Mar 2026 | 2.6K | 17% | 3 | 50 | 0.33% | 5 |
| Apr 2026 | 2.2K | 13% | 3 | 30 | 0.18% | 5 |
| May 2026 | 2.1K | 12.9% | 3 | 40 | 0.24% | 5 |
| Jun 2026 | 2.2K | 14.3% | 3 | 40 | 0.26% | 5 |
| Jul 2026 | 2K | 12.9% | 3 | 30 | 0.2% | 5 |
| Aug 2026 | 1.8K | 11.3% | 4 | 70 | 0.44% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Meadow Fresh’s and Oob’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Meadow Fresh**: Measured on the search terms “meadow fresh”, “meadow fresh custard”, “meadow fresh dairy”, “meadow fresh milk”, “meadow fresh near me”, “meadow fresh new zealand”, “meadow fresh nz”, “meadow fresh yogurt”, “meadowfresh”, “meadowfresh co nz”, “meadowfresh dairy”, “meadowfresh milk” and “meadowfresh nz”, summed into one figure.
- **Oob**: Measured on the search term “oob organic”.

- [Meadow Fresh profile](/demand/nz/brands/meadow-fresh)
- [Oob profile](/demand/nz/brands/oob)
- [All milk brands in New Zealand](/demand/nz/categories/nz-milk-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Meadow Fresh or Oob?

In August 2026, Meadow Fresh had more branded searches than Oob among milk brands in New Zealand. Meadow Fresh was estimated to have 1.8K branded searches compared to Oob’s 70, and held an 11.3% Share of Search versus Oob’s 0.44%.

## Cite this page

Brandwave. "Meadow Fresh vs Oob: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/meadow-fresh-vs-oob

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/meadow-fresh-vs-oob. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.