---
title: "McVerry Crawford Motor Group vs Terans Auto Traders: Which is searched more in New Zealand?"
description: "Is McVerry Crawford Motor Group or Terans Auto Traders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mcverry-crawford-motor-group-vs-terans-auto-traders"
publisher: "Brandwave"
---

# McVerry Crawford Motor Group vs Terans Auto Traders: Which is searched more in New Zealand?

Is McVerry Crawford Motor Group or Terans Auto Traders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: McVerry Crawford Motor Group and Terans Auto Traders
- **Competitive set**: Palmerston North used car dealerships
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **McVerry Crawford Motor Group Share of Search**: 14.2%
- **Terans Auto Traders Share of Search**: 2.2%

## Is McVerry Crawford Motor Group or Terans Auto Traders more popular in search?

- In September 2026, McVerry Crawford Motor Group had more branded searches than Terans Auto Traders among Palmerston North used car dealerships in New Zealand. McVerry Crawford Motor Group had about 330 branded searches, while Terans Auto Traders had 50. McVerry Crawford Motor Group made up 14.2% of all Palmerston North used car dealership searches we track, and Terans Auto Traders accounted for 2.2%.
- McVerry Crawford Motor Group was ahead of Terans Auto Traders in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, McVerry Crawford Motor Group’s share of searches among Palmerston North used car dealerships in New Zealand moved from 17.6% to 14.2%, and its estimated monthly branded searches moved from 320 to 330.
- Across the 12 months ending September 2026, Terans Auto Traders’ share of searches among Palmerston North used car dealerships in New Zealand moved from 3.8% to 2.2%, and its estimated monthly branded searches moved from 70 to 50.

## Top Palmerston North used car dealerships in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, McVerry Crawford Motor Group was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Terans Auto Traders was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Terans Auto Traders was listed before McVerry Crawford Motor Group in two out of three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Greenland Auto Group | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| McVerry Crawford Motor Group | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Terans Auto Traders | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| ORIX Vehicle Sales | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Mainly Cars | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Turners Cars Palmerston North | 6th | 2 of 3 | 1 of 1 | 3 of 4 |
| Ian Humphrey Motors | 7th | 1 of 3 | 0 of 1 | 1 of 4 |
| Imported Carz | 8th | 1 of 3 | 1 of 1 | 2 of 4 |
| Yes Cars | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 |
| Japan Cars | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about Palmerston North used car dealerships

- Asked ChatGPT "Which used car dealership should I shop at in Palmerston North, New Zealand?": 1. McVerry Crawford Motor Group, 2. Greenland Auto Group, 3. ORIX Vehicle Sales, 4. Imported Carz
- Asked ChatGPT "What are the best used car dealerships in Palmerston North, New Zealand?": 1. Mainly Cars, 2. Terans Auto Traders, 3. ORIX Vehicle Sales, 4. Greenland Auto Group, 5. Ian Humphrey Motors, 6. Turners Cars Palmerston North, 7. McVerry Crawford Motor Group
- Asked ChatGPT "What's the best used car dealership in Palmerston North, New Zealand for a used car?": 1. Greenland Auto Group, 2. Terans Auto Traders, 3. McVerry Crawford Motor Group, 4. Turners Cars Palmerston North
- Searched Google, AI Overview "used car dealers palmerston north": 1. Greenland Auto Group, 2. Turners Cars Palmerston North, 3. Imported Carz, 4. Yes Cars

Not named in any answer: Japan Cars.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand Palmerston North used car dealerships in September 2026?

- In September 2026, McVerry Crawford Motor Group lost share of searches among Palmerston North used car dealerships in New Zealand, from 17.5% to 14.2%.
- Estimated monthly branded searches for Terans Auto Traders in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

## Month by month

| Month | McVerry Crawford Motor Group estimated searches | McVerry Crawford Motor Group Share of Search | McVerry Crawford Motor Group rank | Terans Auto Traders estimated searches | Terans Auto Traders Share of Search | Terans Auto Traders rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 17.6% | 2 | 70 | 3.8% | 8 |
| Nov 2025 | 490 | 23.9% | 1 | 80 | 3.9% | 8 |
| Dec 2025 | 400 | 21.5% | 2 | 80 | 4.3% | 7 |
| Jan 2026 | 400 | 16.7% | 2 | 80 | 3.3% | 9 |
| Feb 2026 | 600 | 25.3% | 1 | 90 | 3.8% | 8 |
| Mar 2026 | 490 | 20.7% | 2 | 50 | 2.1% | 9 |
| Apr 2026 | 400 | 19.5% | 2 | 70 | 3.4% | 9 |
| May 2026 | 400 | 19.8% | 2 | 60 | 3% | 9 |
| Jun 2026 | 490 | 21.2% | 2 | 60 | 2.6% | 10 |
| Jul 2026 | 330 | 15.6% | 2 | 60 | 2.8% | 10 |
| Aug 2026 | 400 | 17.5% | 2 | 60 | 2.6% | 10 |
| Sep 2026 | 330 | 14.2% | 2 | 50 | 2.2% | 10 |

## How each brand is measured

Brandwave collects information about searches that people make online using McVerry Crawford Motor Group’s and Terans Auto Traders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **McVerry Crawford Motor Group**: Measured on the search terms “mcverry crawford motor group” and “mcverry crawford motor group palmerston north”, summed into one figure.
- **Terans Auto Traders**: Measured on the search terms “terans auto traders” and “terans auto traders palmerston north”, summed into one figure.

- [McVerry Crawford Motor Group profile](/demand/nz/brands/mcverry-crawford-motor-group)
- [Terans Auto Traders profile](/demand/nz/brands/terans-auto-traders)
- [All Palmerston North used car dealerships in New Zealand](/demand/nz/locations/palmerston-north/used-car-dealerships): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is McVerry Crawford Motor Group or Terans Auto Traders more popular in search?

In September 2026, McVerry Crawford Motor Group had more branded searches than Terans Auto Traders among Palmerston North used car dealerships in New Zealand. McVerry Crawford Motor Group had about 330 branded searches, while Terans Auto Traders had 50. McVerry Crawford Motor Group made up 14.2% of all Palmerston North used car dealership searches we track, and Terans Auto Traders accounted for 2.2%.

## Cite this page

Brandwave. "McVerry Crawford Motor Group vs Terans Auto Traders: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mcverry-crawford-motor-group-vs-terans-auto-traders

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mcverry-crawford-motor-group-vs-terans-auto-traders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.