---
title: "McNae Group vs TKR Electrical: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, McNae Group or TKR Electrical? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mcnae-group-vs-tkr-electrical"
publisher: "Brandwave"
---

# McNae Group vs TKR Electrical: Which is more popular by branded search in New Zealand?

Which is more popular in search, McNae Group or TKR Electrical? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: McNae Group and TKR Electrical
- **Competitive set**: Palmerston North electrical contractors
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **McNae Group Share of Search**: 38.4%
- **TKR Electrical Share of Search**: 5.5%

## Which is more popular in search, McNae Group or TKR Electrical?

- In August 2026, McNae Group had more branded searches than TKR Electrical among palmerston north electrical contractors in New Zealand. McNae Group was estimated to have 280 branded searches compared to TKR Electrical’s 40, and held a 38.4% Share of Search versus TKR Electrical’s 5.5%.
- McNae Group was ahead of TKR Electrical in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McNae Group’s estimated Share of Search among palmerston north electrical contractors in New Zealand moved from 18.5% to 38.4%, and its estimated monthly branded searches moved from 120 to 280.
- Across the 11 months ending August 2026, TKR Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand moved from 10.8% to 5.5%, and its estimated monthly branded searches moved from 70 to 40.

## How did search popularity change for New Zealand palmerston north electrical contractors in August 2026?

- In August 2026, McNae Group gained estimated Share of Search among palmerston north electrical contractors in New Zealand, from 27.5% to 38.4%.
- In August 2026, TKR Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 6.3% to 5.5%.

## Month by month

| Month | McNae Group estimated searches | McNae Group Share of Search | McNae Group rank | TKR Electrical estimated searches | TKR Electrical Share of Search | TKR Electrical rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 120 | 18.5% | 3 | 70 | 10.8% | 5 |
| Nov 2025 | 150 | 22.4% | 2 | 90 | 13.4% | 4 |
| Dec 2025 | 100 | 21.3% | 3 | 50 | 10.6% | 5 |
| Jan 2026 | 150 | 27.3% | 2 | 50 | 9.1% | 5 |
| Feb 2026 | 140 | 25% | 2 | 60 | 10.7% | 5 |
| Mar 2026 | 280 | 32.6% | 1 | 80 | 9.3% | 5 |
| Apr 2026 | 200 | 27% | 2 | 80 | 10.8% | 5 |
| May 2026 | 190 | 27.9% | 2 | 80 | 11.8% | 5 |
| Jun 2026 | 280 | 34.6% | 1 | 60 | 7.4% | 5 |
| Jul 2026 | 220 | 27.5% | 1 | 50 | 6.3% | 5 |
| Aug 2026 | 280 | 38.4% | 1 | 40 | 5.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using McNae Group’s and TKR Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **McNae Group**: Measured on the search terms “mcnae” and “mcnae group”, summed into one figure.
- **TKR Electrical**: Measured on the search terms “tkr electrical” and “tkr electrical palmerston north”, summed into one figure.

- [McNae Group profile](/demand/nz/brands/mcnae-group)
- [TKR Electrical profile](/demand/nz/brands/tkr-electrical)
- [All palmerston north electrical contractors in New Zealand](/demand/nz/categories/nz-palmerston-north-electrical-contractors): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, McNae Group or TKR Electrical?

In August 2026, McNae Group had more branded searches than TKR Electrical among palmerston north electrical contractors in New Zealand. McNae Group was estimated to have 280 branded searches compared to TKR Electrical’s 40, and held a 38.4% Share of Search versus TKR Electrical’s 5.5%.

## Cite this page

Brandwave. "McNae Group vs TKR Electrical: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mcnae-group-vs-tkr-electrical

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mcnae-group-vs-tkr-electrical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.