--- title: "McLeod’s Brewery vs Sawmill: Which is searched more in New Zealand?" description: "Is McLeod’s Brewery or Sawmill more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the craft beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mcleods-brewery-vs-sawmill" publisher: "Brandwave" --- # McLeod’s Brewery vs Sawmill: Which is searched more in New Zealand? Is McLeod’s Brewery or Sawmill more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the craft beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: McLeod’s Brewery and Sawmill - **Competitive set**: craft beer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **McLeod’s Brewery Share of Search**: 2.3% - **Sawmill Share of Search**: 5.9% ## Is McLeod’s Brewery or Sawmill more popular in search? - In September 2026, Sawmill had more branded searches than McLeod’s Brewery among craft beer brands in New Zealand. Sawmill had about 1,580 branded searches, while McLeod’s Brewery had 620. Sawmill made up 5.9% of all craft beer brand searches we track, and McLeod’s Brewery accounted for 2.3%. - Sawmill was ahead of McLeod’s Brewery in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, McLeod’s Brewery’s share of searches among craft beer brands in New Zealand moved from 2.2% to 2.3%, and its estimated monthly branded searches moved from 640 to 620. - Across the 12 months ending September 2026, Sawmill’s share of searches among craft beer brands in New Zealand moved from 7.7% to 5.9%, and its estimated monthly branded searches moved from 2.2K to 1.6K. ## Top craft beer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sawmill was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. McLeod’s Brewery was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sawmill was listed before McLeod’s Brewery in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garage Project | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Parrotdog | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Emerson's | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Panhead | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Sawmill | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Behemoth Brewing | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Liberty Brewing | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | McLeod’s Brewery | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Tuatara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about craft beer brands - Asked ChatGPT "Which craft beer brand should I buy in New Zealand?": 1. Garage Project, 2. Panhead, 3. Parrotdog, 4. Emerson's, 5. Behemoth Brewing, 6. McLeod’s Brewery - Asked ChatGPT "What are the best craft beer brands in New Zealand?": 1. Garage Project, 2. Parrotdog, 3. Liberty Brewing, 4. Behemoth Brewing, 5. Sawmill, 6. Emerson's, 7. McLeod’s Brewery - Asked ChatGPT "What's the best craft beer brand in New Zealand for local beer?": 1. Garage Project, 2. Emerson's, 3. Parrotdog, 4. Sawmill, 5. Behemoth Brewing - Searched Google, AI Overview "best craft beer nz": 1. Emerson's, 2. Garage Project, 3. Sawmill, 4. Panhead - Searched Google, AI Overview "new zealand craft beer": 1. Panhead, 2. Parrotdog, 3. Garage Project Not named in any answer: Tuatara. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand craft beer brands in September 2026? - Estimated monthly branded searches for Sawmill in New Zealand fell 28.2% over 12 measured months, from 2.2K to 1.6K in September 2026. ## Month by month | Month | McLeod’s Brewery estimated searches | McLeod’s Brewery Share of Search | McLeod’s Brewery rank | Sawmill estimated searches | Sawmill Share of Search | Sawmill rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 640 | 2.2% | 8 | 2.2K | 7.7% | 5 | | Nov 2025 | 870 | 2.7% | 8 | 2.3K | 7.1% | 5 | | Dec 2025 | 1.1K | 3.1% | 8 | 3.3K | 9.3% | 5 | | Jan 2026 | 800 | 2.5% | 8 | 3.2K | 10.1% | 6 | | Feb 2026 | 650 | 2.5% | 8 | 2.1K | 8.2% | 5 | | Mar 2026 | 580 | 2.2% | 8 | 2.2K | 8.1% | 5 | | Apr 2026 | 600 | 2.6% | 8 | 2.1K | 9.3% | 5 | | May 2026 | 600 | 2.5% | 8 | 1.8K | 7.4% | 5 | | Jun 2026 | 530 | 2.1% | 8 | 1.5K | 5.9% | 6 | | Jul 2026 | 650 | 2.9% | 7 | 1.5K | 6.6% | 6 | | Aug 2026 | 530 | 2% | 8 | 1.5K | 5.9% | 6 | | Sep 2026 | 620 | 2.3% | 8 | 1.6K | 5.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using McLeod’s Brewery’s and Sawmill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **McLeod’s Brewery**: Measured on the search terms “mcleod's brewery” and “mcleods beer”, summed into one figure. - **Sawmill**: Measured on the search terms “sawmill beer”, “sawmill brewery” and “sawmill brewing”, summed into one figure. - [McLeod’s Brewery profile](/demand/nz/brands/mcleods-brewery) - [Sawmill profile](/demand/nz/brands/sawmill) - [All craft beer brands in New Zealand](/demand/nz/categories/nz-craft-beer-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is McLeod’s Brewery or Sawmill more popular in search? In September 2026, Sawmill had more branded searches than McLeod’s Brewery among craft beer brands in New Zealand. Sawmill had about 1,580 branded searches, while McLeod’s Brewery had 620. Sawmill made up 5.9% of all craft beer brand searches we track, and McLeod’s Brewery accounted for 2.3%. ## Cite this page Brandwave. "McLeod’s Brewery vs Sawmill: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mcleods-brewery-vs-sawmill This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mcleods-brewery-vs-sawmill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.