--- title: "McLeod Real Estate vs Ray White: Which is searched more in New Zealand?" description: "Is McLeod Real Estate or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mcleod-real-estate-vs-ray-white" publisher: "Brandwave" --- # McLeod Real Estate vs Ray White: Which is searched more in New Zealand? Is McLeod Real Estate or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: McLeod Real Estate and Ray White - **Competitive set**: Ashburton real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **McLeod Real Estate Share of Search**: 6.8% - **Ray White Share of Search**: 18% ## Is McLeod Real Estate or Ray White more popular in search? - In September 2026, Ray White had more branded searches than McLeod Real Estate among Ashburton real estate agencies in New Zealand. Ray White had about 370 branded searches, while McLeod Real Estate had 140. Ray White made up 18% of all Ashburton real estate agency searches we track, and McLeod Real Estate accounted for 6.8%. - Ray White was ahead of McLeod Real Estate in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, McLeod Real Estate’s share of searches among Ashburton real estate agencies in New Zealand moved from 7.2% to 6.8%, and its estimated monthly branded searches moved from 210 to 140. - Across the 12 months ending September 2026, Ray White’s share of searches among Ashburton real estate agencies in New Zealand moved from 17.5% to 18%, and its estimated monthly branded searches moved from 510 to 370. ## Top Ashburton real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Ray White appeared in all three answers. McLeod Real Estate was mentioned in one out of three: in one of the three ChatGPT answers. Ray White was listed before McLeod Real Estate in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Harcourts | 1st | 3 of 3 | 3 of 3 | | Property Brokers | 2nd | 3 of 3 | 3 of 3 | | Ray White | 3rd | 3 of 3 | 3 of 3 | | Arizto | 4th | 2 of 3 | 2 of 3 | | McLeod Real Estate | 5th | 1 of 3 | 1 of 3 | | Bayleys | 6th | 1 of 3 | 1 of 3 | | Total Realty | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Ashburton real estate agencies - Asked ChatGPT "Which real estate agency should I shop at in Ashburton, New Zealand?": 1. Harcourts, 2. Ray White, 3. Property Brokers, 4. McLeod Real Estate - Asked ChatGPT "What are the best real estate agencies in Ashburton, New Zealand?": 1. Harcourts, 2. Property Brokers, 3. Ray White, 4. Arizto, 5. Bayleys - Asked ChatGPT "What's the best real estate agency in Ashburton, New Zealand for buying or selling a home?": 1. Harcourts, 2. Property Brokers, 3. Arizto, 4. Ray White Not named in any answer: Total Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Ashburton real estate agencies in September 2026? - In September 2026, Bayleys overtook McLeod Real Estate to rank 4th among Ashburton real estate agencies in New Zealand, with 11.7% of the searches. - In September 2026, Arizto overtook McLeod Real Estate to rank 5th among Ashburton real estate agencies in New Zealand, with 9.8% of the searches. - In September 2026, McLeod Real Estate lost share of searches among Ashburton real estate agencies in New Zealand, from 11.8% to 6.8%. - Estimated monthly branded searches for Ray White in New Zealand fell 27.5% over 12 measured months, from 510 to 370 in September 2026. ## Month by month | Month | McLeod Real Estate estimated searches | McLeod Real Estate Share of Search | McLeod Real Estate rank | Ray White estimated searches | Ray White Share of Search | Ray White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 7.2% | 6 | 510 | 17.5% | 3 | | Nov 2025 | 280 | 9.8% | 5 | 490 | 17.1% | 3 | | Dec 2025 | 150 | 6.7% | 6 | 480 | 21.3% | 2 | | Jan 2026 | 210 | 7.4% | 6 | 520 | 18.3% | 3 | | Feb 2026 | 260 | 8.9% | 6 | 690 | 23.7% | 2 | | Mar 2026 | 150 | 5.5% | 6 | 500 | 18.4% | 3 | | Apr 2026 | 160 | 7.5% | 6 | 410 | 19.3% | 3 | | May 2026 | 190 | 8.8% | 6 | 350 | 16.1% | 3 | | Jun 2026 | 260 | 13.1% | 4 | 380 | 19.2% | 2 | | Jul 2026 | 280 | 13.5% | 4 | 350 | 16.9% | 3 | | Aug 2026 | 260 | 11.8% | 4 | 390 | 17.6% | 3 | | Sep 2026 | 140 | 6.8% | 6 | 370 | 18% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using McLeod Real Estate’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **McLeod Real Estate**: Measured on the search terms “mcleod real estate” and “mcleod real estate ashburton”, summed into one figure. - **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white ashburton”, “ray white whangarei”, “raywhite” and “rwwhangarei”, summed into one figure. - [McLeod Real Estate profile](/demand/nz/brands/mcleod-real-estate) - [Ray White profile](/demand/nz/brands/ray-white) - [All Ashburton real estate agencies in New Zealand](/demand/nz/locations/ashburton/real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is McLeod Real Estate or Ray White more popular in search? In September 2026, Ray White had more branded searches than McLeod Real Estate among Ashburton real estate agencies in New Zealand. Ray White had about 370 branded searches, while McLeod Real Estate had 140. Ray White made up 18% of all Ashburton real estate agency searches we track, and McLeod Real Estate accounted for 6.8%. ## Cite this page Brandwave. "McLeod Real Estate vs Ray White: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mcleod-real-estate-vs-ray-white This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mcleod-real-estate-vs-ray-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.