--- title: "McKinsey & Company vs Sapere: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, McKinsey & Company or Sapere? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mckinsey-and-company-vs-sapere" publisher: "Brandwave" --- # McKinsey & Company vs Sapere: Which is more popular by branded search in New Zealand? Which is more popular in search, McKinsey & Company or Sapere? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: McKinsey & Company and Sapere - **Competitive set**: Management consultancies - **Market**: New Zealand - **Month measured**: Aug 2026 - **McKinsey & Company Share of Search**: 20.2% - **Sapere Share of Search**: 2.3% ## Which is more popular in search, McKinsey & Company or Sapere? - In August 2026, McKinsey & Company had more branded searches than Sapere among management consultancies in New Zealand. McKinsey & Company was estimated to have 1.4K branded searches compared to Sapere’s 160, and held a 20.2% Share of Search versus Sapere’s 2.3%. - McKinsey & Company was ahead of Sapere in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consultancies in New Zealand moved from 18.6% to 20.2%, and its estimated monthly branded searches held steady at 1.4K. - Across the 11 months ending August 2026, Sapere’s estimated Share of Search among management consultancies in New Zealand moved from 1.6% to 2.3%, and its estimated monthly branded searches moved from 120 to 160. ## How did search popularity change for New Zealand management consultancies in August 2026? - In August 2026, McKinsey & Company gained estimated Share of Search among management consultancies in New Zealand, from 17% to 20.2%. - Estimated monthly branded searches for Sapere in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026. ## Month by month | Month | McKinsey & Company estimated searches | McKinsey & Company Share of Search | McKinsey & Company rank | Sapere estimated searches | Sapere Share of Search | Sapere rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 18.6% | 3 | 120 | 1.6% | 5 | | Nov 2025 | 1.1K | 17.7% | 3 | 100 | 1.6% | 5 | | Dec 2025 | 910 | 19.6% | 3 | 80 | 1.7% | 5 | | Jan 2026 | 1.2K | 20.3% | 3 | 120 | 2% | 5 | | Feb 2026 | 1.3K | 17.6% | 3 | 160 | 2.2% | 5 | | Mar 2026 | 2K | 23.5% | 2 | 190 | 2.2% | 5 | | Apr 2026 | 1.2K | 17.6% | 3 | 180 | 2.7% | 5 | | May 2026 | 1.3K | 20.7% | 3 | 150 | 2.3% | 5 | | Jun 2026 | 1.3K | 19.5% | 3 | 190 | 2.8% | 5 | | Jul 2026 | 1K | 17% | 3 | 150 | 2.5% | 5 | | Aug 2026 | 1.4K | 20.2% | 3 | 160 | 2.3% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using McKinsey & Company’s and Sapere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **McKinsey & Company**: Measured on the search terms “7 mckinsey”, “mckinsey”, “mckinsey & company consultancy”, “mckinsey & company near me”, “mckinsey & company nz”, “mckinsey 7s”, “mckinsey com”, “mckinsey consultant” and “mckinsey firm”, summed into one figure. - **Sapere**: Measured on the search terms “sapere consulting” and “sapere research”, summed into one figure. - [McKinsey & Company profile](/demand/nz/brands/mckinsey-and-company) - [Sapere profile](/demand/nz/brands/sapere) - [All management consultancies in New Zealand](/demand/nz/categories/nz-management-consultancies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, McKinsey & Company or Sapere? In August 2026, McKinsey & Company had more branded searches than Sapere among management consultancies in New Zealand. McKinsey & Company was estimated to have 1.4K branded searches compared to Sapere’s 160, and held a 20.2% Share of Search versus Sapere’s 2.3%. ## Cite this page Brandwave. "McKinsey & Company vs Sapere: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mckinsey-and-company-vs-sapere This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mckinsey-and-company-vs-sapere. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.