---
title: "McKenzie Higham vs Wright & Gray: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, McKenzie Higham or Wright & Gray? Compare estimated monthly branded-search demand and Share of Search inside the Wellington architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mckenzie-higham-vs-wright-gray"
publisher: "Brandwave"
---

# McKenzie Higham vs Wright & Gray: Which is more popular by branded search in New Zealand?

Which is more popular in search, McKenzie Higham or Wright & Gray? Compare estimated monthly branded-search demand and Share of Search inside the Wellington architecture firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: McKenzie Higham and Wright & Gray
- **Competitive set**: Wellington architecture firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **McKenzie Higham Share of Search**: 24.2%
- **Wright & Gray Share of Search**: 3%

## Which is more popular in search, McKenzie Higham or Wright & Gray?

- In August 2026, McKenzie Higham had more branded searches than Wright & Gray among wellington architecture firms in New Zealand. McKenzie Higham was estimated to have 160 branded searches compared to Wright & Gray’s 20, and held a 24.2% Share of Search versus Wright & Gray’s 3%.
- McKenzie Higham was ahead of Wright & Gray in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McKenzie Higham’s estimated Share of Search among wellington architecture firms in New Zealand moved from 22.2% to 24.2%, and its estimated monthly branded searches moved from 120 to 160.
- Across the 11 months ending August 2026, Wright & Gray’s estimated Share of Search among wellington architecture firms in New Zealand moved from 3.7% to 3%, and its estimated monthly branded searches held steady at 20.

## How did search popularity change for New Zealand wellington architecture firms in August 2026?

- In August 2026, McKenzie Higham rose from 2nd to 1st among wellington architecture firms in New Zealand.

## Month by month

| Month | McKenzie Higham estimated searches | McKenzie Higham Share of Search | McKenzie Higham rank | Wright & Gray estimated searches | Wright & Gray Share of Search | Wright & Gray rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 120 | 22.2% | 2 | 20 | 3.7% | 6 |
| Nov 2025 | 180 | 31% | 1 | 20 | 3.4% | 6 |
| Dec 2025 | 120 | 30% | 1 | 10 | 2.5% | 6 |
| Jan 2026 | 140 | 27.5% | 1 | 20 | 3.9% | 6 |
| Feb 2026 | 140 | 26.9% | 1 | 20 | 3.8% | 6 |
| Mar 2026 | 340 | 43.6% | 1 | 20 | 2.6% | 6 |
| Apr 2026 | 280 | 39.4% | 1 | 30 | 4.2% | 6 |
| May 2026 | 180 | 29.5% | 1 | 30 | 4.9% | 6 |
| Jun 2026 | 160 | 25.4% | 2 | 20 | 3.2% | 6 |
| Jul 2026 | 160 | 24.2% | 2 | 20 | 3% | 6 |
| Aug 2026 | 160 | 24.2% | 1 | 20 | 3% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using McKenzie Higham’s and Wright & Gray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **McKenzie Higham**: Measured on the search terms “mckenzie higham” and “mckenzie higham architects”, summed into one figure.
- **Wright & Gray**: Measured on the search terms “wright & gray” and “wright and gray”, summed into one figure.

- [McKenzie Higham profile](/demand/nz/brands/mckenzie-higham)
- [Wright & Gray profile](/demand/nz/brands/wright-gray)
- [All wellington architecture firms in New Zealand](/demand/nz/categories/nz-wellington-architecture-firms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, McKenzie Higham or Wright & Gray?

In August 2026, McKenzie Higham had more branded searches than Wright & Gray among wellington architecture firms in New Zealand. McKenzie Higham was estimated to have 160 branded searches compared to Wright & Gray’s 20, and held a 24.2% Share of Search versus Wright & Gray’s 3%.

## Cite this page

Brandwave. "McKenzie Higham vs Wright & Gray: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mckenzie-higham-vs-wright-gray

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mckenzie-higham-vs-wright-gray. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.