--- title: "McKenzie & Willis vs Sue-e Furniture: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, McKenzie & Willis or Sue-e Furniture? Compare estimated monthly branded-search demand and Share of Search inside the Designer furniture stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mckenzie-and-willis-vs-sue-e-furniture" publisher: "Brandwave" --- # McKenzie & Willis vs Sue-e Furniture: Which is more popular by branded search in New Zealand? Which is more popular in search, McKenzie & Willis or Sue-e Furniture? Compare estimated monthly branded-search demand and Share of Search inside the Designer furniture stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: McKenzie & Willis and Sue-e Furniture - **Competitive set**: Designer furniture stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **McKenzie & Willis Share of Search**: 15.7% - **Sue-e Furniture Share of Search**: 12% ## Which is more popular in search, McKenzie & Willis or Sue-e Furniture? - In August 2026, McKenzie & Willis had more branded searches than Sue-e Furniture among designer furniture stores in New Zealand. McKenzie & Willis was estimated to have 8.9K branded searches compared to Sue-e Furniture’s 6.8K, and held a 15.7% Share of Search versus Sue-e Furniture’s 12%. - The lead changed hands 4 times in the 11 months ending August 2026: Sue-e Furniture took it in December 2025, McKenzie & Willis took it in January 2026, Sue-e Furniture took it in July 2026, McKenzie & Willis took it in August 2026. - Across the 11 months ending August 2026, McKenzie & Willis’ estimated Share of Search among designer furniture stores in New Zealand moved from 12.5% to 15.7%, and its estimated monthly branded searches moved from 7.4K to 8.9K. - Across the 11 months ending August 2026, Sue-e Furniture’s estimated Share of Search among designer furniture stores in New Zealand moved from 11.5% to 12%, and its estimated monthly branded searches held steady at 6.8K. ## How did search popularity change for New Zealand designer furniture stores in August 2026? - In August 2026, McKenzie & Willis overtook Lifestyle Furniture to rank 3rd among designer furniture stores in New Zealand, at 15.7%. - In August 2026, Sue-e Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13% to 12%. ## Month by month | Month | McKenzie & Willis estimated searches | McKenzie & Willis Share of Search | McKenzie & Willis rank | Sue-e Furniture estimated searches | Sue-e Furniture Share of Search | Sue-e Furniture rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.4K | 12.5% | 4 | 6.8K | 11.5% | 5 | | Nov 2025 | 7.5K | 11.4% | 4 | 6.8K | 10.4% | 5 | | Dec 2025 | 5.9K | 9.9% | 5 | 6.8K | 11.5% | 4 | | Jan 2026 | 7.2K | 11.5% | 4 | 6.8K | 10.9% | 5 | | Feb 2026 | 6.1K | 13.5% | 3 | 5.5K | 12.3% | 5 | | Mar 2026 | 9.2K | 17.5% | 3 | 5.5K | 10.5% | 5 | | Apr 2026 | 6K | 11% | 4 | 5.5K | 10.2% | 5 | | May 2026 | 7.3K | 12.5% | 4 | 5.5K | 9.6% | 5 | | Jun 2026 | 6K | 11.2% | 4 | 5.5K | 10.4% | 5 | | Jul 2026 | 5.9K | 11.4% | 5 | 6.8K | 13% | 4 | | Aug 2026 | 8.9K | 15.7% | 3 | 6.8K | 12% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using McKenzie & Willis’ and Sue-e Furniture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **McKenzie & Willis**: Measured on the search terms “mckenzie & willis”, “mckenzie & willis furniture”, “mckenzie & willis near me”, “mckenzie and willis beds”, “mckenzie and willis clearance”, “mckenzie and willis curtains”, “mckenzie and willis dining chairs”, “mckenzie and willis duvet covers”, “mckenzie and willis sale”, “mckenzie willis”, “mckenzie willis furniture”, “mckenzie willis outdoor furniture”, “mckenzie willis sale”, “mckenziewillis” and “mcw nz”, summed into one figure. - **Sue-e Furniture**: Measured on the search terms “sue e co nz”, “sue e furniture” and “sue e furniture review”, summed into one figure. - [McKenzie & Willis profile](/demand/nz/brands/mckenzie-and-willis) - [Sue-e Furniture profile](/demand/nz/brands/sue-e-furniture) - [All designer furniture stores in New Zealand](/demand/nz/categories/nz-designer-furniture-stores): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, McKenzie & Willis or Sue-e Furniture? In August 2026, McKenzie & Willis had more branded searches than Sue-e Furniture among designer furniture stores in New Zealand. McKenzie & Willis was estimated to have 8.9K branded searches compared to Sue-e Furniture’s 6.8K, and held a 15.7% Share of Search versus Sue-e Furniture’s 12%. ## Cite this page Brandwave. "McKenzie & Willis vs Sue-e Furniture: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mckenzie-and-willis-vs-sue-e-furniture This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mckenzie-and-willis-vs-sue-e-furniture. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.