---
title: "McKenzie & Willis vs Simon James: Which is searched more in New Zealand?"
description: "Is McKenzie & Willis or Simon James more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Designer furniture stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mckenzie-and-willis-vs-simon-james-design"
publisher: "Brandwave"
---

# McKenzie & Willis vs Simon James: Which is searched more in New Zealand?

Is McKenzie & Willis or Simon James more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Designer furniture stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: McKenzie & Willis and Simon James
- **Competitive set**: Designer furniture stores
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **McKenzie & Willis Share of Search**: 14.2%
- **Simon James Share of Search**: 4.4%

## Is McKenzie & Willis or Simon James more popular in search?

- In September 2026, McKenzie & Willis had more branded searches than Simon James among designer furniture stores in New Zealand. McKenzie & Willis had about 6,620 branded searches, while Simon James had 2,070. McKenzie & Willis made up 14.2% of all designer furniture store searches we track, and Simon James accounted for 4.4%.
- McKenzie & Willis was ahead of Simon James in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, McKenzie & Willis’ share of searches among designer furniture stores in New Zealand moved from 12.7% to 14.2%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Simon James’ share of searches among designer furniture stores in New Zealand moved from 4.7% to 4.4%, and its estimated monthly branded searches moved from 2.5K to 2.1K.

## Top designer furniture stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simon James was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. McKenzie & Willis was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Simon James was listed before McKenzie & Willis in two out of three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Matisse | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Dawson & Co | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Simon James | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Good Form | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| TRENZSEATER | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| McKenzie & Willis | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Città | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Nick Scali | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lifestyle Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sue-e Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bauhaus | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about designer furniture stores

- Asked ChatGPT "Which designer furniture store should I shop at in New Zealand?": 1. Matisse, 2. McKenzie & Willis, 3. TRENZSEATER
- Asked ChatGPT "What are the best designer furniture stores in New Zealand?": 1. Matisse, 2. Simon James, 3. Dawson & Co, 4. Città, 5. Good Form
- Asked ChatGPT "What's the best designer furniture store in New Zealand for a home?": 1. Dawson & Co, 2. Good Form, 3. TRENZSEATER, 4. Simon James
- Searched Google, AI Overview "best furniture store": named none of the brands we track
- Searched Google, AI Overview "modern furniture nz": 1. Bauhaus

Not named in any answer: Nick Scali, Lifestyle Furniture and Sue-e Furniture.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand designer furniture stores in September 2026?

- In September 2026, McKenzie & Willis lost share of searches among designer furniture stores in New Zealand, from 16.2% to 14.2%.
- Estimated monthly branded searches for Simon James in New Zealand fell 16.2% over 12 measured months, from 2.5K to 2.1K in September 2026.

## Month by month

| Month | McKenzie & Willis estimated searches | McKenzie & Willis Share of Search | McKenzie & Willis rank | Simon James estimated searches | Simon James Share of Search | Simon James rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 12.7% | 4 | 2.5K | 4.7% | 6 |
| Nov 2025 | 6.6K | 11.9% | 4 | 3K | 5.4% | 6 |
| Dec 2025 | 5.4K | 10.7% | 5 | 3K | 5.9% | 6 |
| Jan 2026 | 6.6K | 13.3% | 3 | 2K | 4% | 6 |
| Feb 2026 | 5.4K | 13.4% | 3 | 2.5K | 6.2% | 6 |
| Mar 2026 | 8.2K | 17.7% | 2 | 2.5K | 5.5% | 6 |
| Apr 2026 | 5.4K | 11.6% | 4 | 2K | 4.4% | 6 |
| May 2026 | 6.6K | 13.3% | 4 | 2.5K | 5.1% | 6 |
| Jun 2026 | 5.4K | 11.5% | 4 | 2.6K | 5.5% | 6 |
| Jul 2026 | 5.4K | 11.8% | 5 | 2.6K | 5.7% | 6 |
| Aug 2026 | 8.1K | 16.2% | 3 | 2K | 4.1% | 6 |
| Sep 2026 | 6.6K | 14.2% | 3 | 2.1K | 4.4% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using McKenzie & Willis’ and Simon James’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **McKenzie & Willis**: Measured on the search terms “mckenzie & willis”, “mckenzie willis”, “mckenzie willis sale” and “mckenziewillis”, summed into one figure.
- **Simon James**: Measured on the search terms “simon james design” and “simon james furniture”, summed into one figure.

- [McKenzie & Willis profile](/demand/nz/brands/mckenzie-and-willis)
- [Simon James profile](/demand/nz/brands/simon-james-design)
- [All designer furniture stores in New Zealand](/demand/nz/categories/nz-designer-furniture-stores): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is McKenzie & Willis or Simon James more popular in search?

In September 2026, McKenzie & Willis had more branded searches than Simon James among designer furniture stores in New Zealand. McKenzie & Willis had about 6,620 branded searches, while Simon James had 2,070. McKenzie & Willis made up 14.2% of all designer furniture store searches we track, and Simon James accounted for 4.4%.

## Cite this page

Brandwave. "McKenzie & Willis vs Simon James: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mckenzie-and-willis-vs-simon-james-design

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mckenzie-and-willis-vs-simon-james-design. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.