--- title: "McKenzie & Willis vs Nick Scali: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, McKenzie & Willis or Nick Scali? Compare estimated monthly branded-search demand and Share of Search inside the Designer furniture stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mckenzie-and-willis-vs-nick-scali" publisher: "Brandwave" --- # McKenzie & Willis vs Nick Scali: Which is more popular by branded search in New Zealand? Which is more popular in search, McKenzie & Willis or Nick Scali? Compare estimated monthly branded-search demand and Share of Search inside the Designer furniture stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: McKenzie & Willis and Nick Scali - **Competitive set**: Designer furniture stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **McKenzie & Willis Share of Search**: 15.7% - **Nick Scali Share of Search**: 28.6% ## Which is more popular in search, McKenzie & Willis or Nick Scali? - In August 2026, Nick Scali had more branded searches than McKenzie & Willis among designer furniture stores in New Zealand. Nick Scali was estimated to have 16.3K branded searches compared to McKenzie & Willis’ 8.9K, and held a 28.6% Share of Search versus McKenzie & Willis’ 15.7%. - Nick Scali was ahead of McKenzie & Willis in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, McKenzie & Willis’ estimated Share of Search among designer furniture stores in New Zealand moved from 12.5% to 15.7%, and its estimated monthly branded searches moved from 7.4K to 8.9K. - Across the 11 months ending August 2026, Nick Scali’s estimated Share of Search among designer furniture stores in New Zealand moved from 27.8% to 28.6%, and its estimated monthly branded searches moved from 16.5K to 16.3K. ## How did search popularity change for New Zealand designer furniture stores in August 2026? - In August 2026, McKenzie & Willis overtook Lifestyle Furniture to rank 3rd among designer furniture stores in New Zealand, at 15.7%. - In August 2026, Nick Scali lost estimated Share of Search among designer furniture stores in New Zealand, from 29.9% to 28.6%. ## Month by month | Month | McKenzie & Willis estimated searches | McKenzie & Willis Share of Search | McKenzie & Willis rank | Nick Scali estimated searches | Nick Scali Share of Search | Nick Scali rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.4K | 12.5% | 4 | 16.5K | 27.8% | 2 | | Nov 2025 | 7.5K | 11.4% | 4 | 19.2K | 29.3% | 2 | | Dec 2025 | 5.9K | 9.9% | 5 | 14.2K | 23.9% | 2 | | Jan 2026 | 7.2K | 11.5% | 4 | 21.1K | 33.7% | 1 | | Feb 2026 | 6.1K | 13.5% | 3 | 10.9K | 24.1% | 2 | | Mar 2026 | 9.2K | 17.5% | 3 | 12.1K | 23% | 2 | | Apr 2026 | 6K | 11% | 4 | 16.5K | 30.5% | 2 | | May 2026 | 7.3K | 12.5% | 4 | 17K | 29.3% | 2 | | Jun 2026 | 6K | 11.2% | 4 | 17K | 31.8% | 2 | | Jul 2026 | 5.9K | 11.4% | 5 | 15.6K | 29.9% | 2 | | Aug 2026 | 8.9K | 15.7% | 3 | 16.3K | 28.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using McKenzie & Willis’ and Nick Scali’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **McKenzie & Willis**: Measured on the search terms “mckenzie & willis”, “mckenzie & willis furniture”, “mckenzie & willis near me”, “mckenzie and willis beds”, “mckenzie and willis clearance”, “mckenzie and willis curtains”, “mckenzie and willis dining chairs”, “mckenzie and willis duvet covers”, “mckenzie and willis sale”, “mckenzie willis”, “mckenzie willis furniture”, “mckenzie willis outdoor furniture”, “mckenzie willis sale”, “mckenziewillis” and “mcw nz”, summed into one figure. - **Nick Scali**: Measured on the search terms “nick scali”, “nick scali au”, “nick scali christchurch”, “nick scali dining table”, “nick scali furniture”, “nick scali near me”, “nick scali nz”, “nick scali online”, “nick scali sale”, “nick scali shops”, “nick scali sofa”, “nick scali wellington”, “nickscali”, “nickscali co nz”, “nickscali dining table”, “nickscali furniture”, “nickscali nz” and “nickscali sofa”, summed into one figure. - [McKenzie & Willis profile](/demand/nz/brands/mckenzie-and-willis) - [Nick Scali profile](/demand/nz/brands/nick-scali) - [All designer furniture stores in New Zealand](/demand/nz/categories/nz-designer-furniture-stores): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, McKenzie & Willis or Nick Scali? In August 2026, Nick Scali had more branded searches than McKenzie & Willis among designer furniture stores in New Zealand. Nick Scali was estimated to have 16.3K branded searches compared to McKenzie & Willis’ 8.9K, and held a 28.6% Share of Search versus McKenzie & Willis’ 15.7%. ## Cite this page Brandwave. "McKenzie & Willis vs Nick Scali: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mckenzie-and-willis-vs-nick-scali This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mckenzie-and-willis-vs-nick-scali. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.