---
title: "McGregor's vs Yates Seeds: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, McGregor's or Yates Seeds? Compare estimated monthly branded-search demand and Share of Search inside the Seed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mcgregors-vs-yates-seeds"
publisher: "Brandwave"
---

# McGregor's vs Yates Seeds: Which is more popular by branded search in New Zealand?

Which is more popular in search, McGregor's or Yates Seeds? Compare estimated monthly branded-search demand and Share of Search inside the Seed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: McGregor's and Yates Seeds
- **Competitive set**: Seed brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **McGregor's Share of Search**: 0.37%
- **Yates Seeds Share of Search**: 0.69%

## Which is more popular in search, McGregor's or Yates Seeds?

- In August 2026, Yates Seeds had more branded searches than McGregor's among seed brands in New Zealand. Yates Seeds was estimated to have 170 branded searches compared to McGregor's’ 90, and held a 0.69% Share of Search versus McGregor's’ 0.37%.
- Yates Seeds was ahead of McGregor's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McGregor's’ estimated Share of Search among seed brands in New Zealand moved from 0.66% to 0.37%, and its estimated monthly branded searches moved from 110 to 90.
- Across the 11 months ending August 2026, Yates Seeds’ estimated Share of Search among seed brands in New Zealand moved from 1.3% to 0.69%, and its estimated monthly branded searches moved from 210 to 170.

## How did search popularity change for New Zealand seed brands in August 2026?

- Estimated monthly branded searches for Yates Seeds in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026.
- Estimated monthly branded searches for McGregor's in New Zealand fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

## Month by month

| Month | McGregor's estimated searches | McGregor's Share of Search | McGregor's rank | Yates Seeds estimated searches | Yates Seeds Share of Search | Yates Seeds rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 0.66% | 5 | 210 | 1.3% | 4 |
| Nov 2025 | 110 | 0.89% | 5 | 140 | 1.1% | 4 |
| Dec 2025 | 70 | 0.79% | 5 | 90 | 1% | 4 |
| Jan 2026 | 70 | 0.63% | 5 | 90 | 0.8% | 4 |
| Feb 2026 | 50 | 0.5% | 5 | 110 | 1.1% | 4 |
| Mar 2026 | 50 | 0.38% | 5 | 140 | 1.1% | 4 |
| Apr 2026 | 90 | 0.79% | 5 | 110 | 0.96% | 4 |
| May 2026 | 90 | 0.84% | 4 | 90 | 0.84% | 5 |
| Jun 2026 | 40 | 0.37% | 5 | 90 | 0.84% | 4 |
| Jul 2026 | 50 | 0.29% | 5 | 110 | 0.63% | 4 |
| Aug 2026 | 90 | 0.37% | 5 | 170 | 0.69% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using McGregor's’ and Yates Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **McGregor's**: Measured on the search term “mcgregors seeds”.
- **Yates Seeds**: Measured on the search term “yates seeds”.

- [McGregor's profile](/demand/nz/brands/mcgregors)
- [Yates Seeds profile](/demand/nz/brands/yates-seeds)
- [All seed brands in New Zealand](/demand/nz/categories/nz-seed-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, McGregor's or Yates Seeds?

In August 2026, Yates Seeds had more branded searches than McGregor's among seed brands in New Zealand. Yates Seeds was estimated to have 170 branded searches compared to McGregor's’ 90, and held a 0.69% Share of Search versus McGregor's’ 0.37%.

## Cite this page

Brandwave. "McGregor's vs Yates Seeds: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mcgregors-vs-yates-seeds

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mcgregors-vs-yates-seeds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.