--- title: "McGregor's vs Setha’s Seeds: Which is more popular in New Zealand?" description: "Is McGregor's or Setha’s Seeds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Seed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mcgregors-vs-sethas-seeds" publisher: "Brandwave" --- # McGregor's vs Setha’s Seeds: Which is more popular in New Zealand? Is McGregor's or Setha’s Seeds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Seed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: McGregor's and Setha’s Seeds - **Competitive set**: Seed brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **McGregor's Share of Search**: 5.2% - **Setha’s Seeds Share of Search**: 0.73% ## Is McGregor's or Setha’s Seeds more popular in search? - In October 2026, McGregor's had more branded searches than Setha’s Seeds among seed brands in New Zealand. McGregor's had about 790 branded searches, while Setha’s Seeds had 110. McGregor's made up 5.2% of all seed brand searches we track, and Setha’s Seeds accounted for 0.73%. - McGregor's was ahead of Setha’s Seeds in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, McGregor's’ share of searches among seed brands in New Zealand moved from 7.6% to 5.2%, and its estimated monthly branded searches moved from 830 to 790. - Across the 12 months ending October 2026, Setha’s Seeds’ share of searches among seed brands in New Zealand moved from 0.82% to 0.73%, and its estimated monthly branded searches moved from 90 to 110. ## Top seed brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Setha’s Seeds was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. McGregor's was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Setha’s Seeds was listed before McGregor's in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kings Seeds | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Egmont Seeds | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Koanga | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mr Fothergill's | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Setha’s Seeds | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Yates Seeds | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | McGregor's | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about seed brands - Asked ChatGPT "Which seed brand should I buy in New Zealand?": 1. Kings Seeds, 2. Egmont Seeds, 3. Koanga, 4. Yates Seeds - Asked ChatGPT "What are the best seed brands in New Zealand?": 1. Kings Seeds, 2. Egmont Seeds, 3. Koanga, 4. Setha’s Seeds, 5. McGregor's, 6. Yates Seeds - Asked ChatGPT "What's the best seed brand in New Zealand for vegetable gardens?": 1. Kings Seeds, 2. Egmont Seeds, 3. Koanga - Searched Google, AI Overview "vegetable seeds nz": 1. Kings Seeds, 2. Mr Fothergill's, 3. Egmont Seeds, 4. Koanga, 5. Setha’s Seeds - Searched Google, AI Overview "flower seeds nz": 1. Kings Seeds, 2. Egmont Seeds, 3. Mr Fothergill's Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand seed brands in October 2026? - In October 2026, Koanga overtook McGregor's to rank 3rd among seed brands in New Zealand, with 5.8% of the searches. - In October 2026, McGregor's gained share of searches among seed brands in New Zealand, from 4.6% to 5.2%. - Estimated monthly branded searches for Setha’s Seeds in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in October 2026. ## How has branded search for McGregor's and Setha’s Seeds changed in New Zealand over the last 12 months? | Month | McGregor's estimated searches | McGregor's Share of Search | McGregor's rank | Setha’s Seeds estimated searches | Setha’s Seeds Share of Search | Setha’s Seeds rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 830 | 7.6% | 3 | 90 | 0.82% | 7 | | Dec 2025 | 790 | 8.9% | 3 | 70 | 0.79% | 7 | | Jan 2026 | 790 | 7.3% | 3 | 70 | 0.65% | 7 | | Feb 2026 | 770 | 8.5% | 3 | 70 | 0.77% | 7 | | Mar 2026 | 930 | 7.3% | 3 | 140 | 1.1% | 6 | | Apr 2026 | 810 | 7.3% | 3 | 210 | 1.9% | 6 | | May 2026 | 1.7K | 17.1% | 3 | 110 | 1.1% | 6 | | Jun 2026 | 1.6K | 15.4% | 3 | 110 | 1% | 6 | | Jul 2026 | 6.7K | 32.6% | 2 | 110 | 0.54% | 6 | | Aug 2026 | 810 | 3.6% | 3 | 140 | 0.62% | 7 | | Sep 2026 | 830 | 4.6% | 3 | 140 | 0.77% | 7 | | Oct 2026 | 790 | 5.2% | 4 | 110 | 0.73% | 7 | ## How are McGregor's’ and Setha’s Seeds’ branded searches counted? Brandwave collects information about searches that people make online using McGregor's’ and Setha’s Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **McGregor's**: Measured on the search terms “mcgregors” and “mcgregors seeds”, summed into one figure. - **Setha’s Seeds**: Measured on the search term “sethas seeds”. - [McGregor's profile](/demand/nz/brands/mcgregors) - [Setha’s Seeds profile](/demand/nz/brands/sethas-seeds) - [All seed brands in New Zealand](/demand/nz/categories/nz-seed-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is McGregor's or Setha’s Seeds more popular in search? In October 2026, McGregor's had more branded searches than Setha’s Seeds among seed brands in New Zealand. McGregor's had about 790 branded searches, while Setha’s Seeds had 110. McGregor's made up 5.2% of all seed brand searches we track, and Setha’s Seeds accounted for 0.73%. ## Cite this page Brandwave. "McGregor's vs Setha’s Seeds: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/mcgregors-vs-sethas-seeds This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mcgregors-vs-sethas-seeds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.