--- title: "McDonald Vague vs McGrathNicol: Which is searched more in New Zealand?" description: "Is McDonald Vague or McGrathNicol more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insolvency and restructuring firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mcdonald-vague-vs-mcgrathnicol" publisher: "Brandwave" --- # McDonald Vague vs McGrathNicol: Which is searched more in New Zealand? Is McDonald Vague or McGrathNicol more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insolvency and restructuring firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: McDonald Vague and McGrathNicol - **Competitive set**: Insolvency and restructuring firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **McDonald Vague Share of Search**: 5.6% - **McGrathNicol Share of Search**: 15.7% ## Is McDonald Vague or McGrathNicol more popular in search? - In September 2026, McGrathNicol had more branded searches than McDonald Vague among insolvency and restructuring firms in New Zealand. McGrathNicol had about 390 branded searches, while McDonald Vague had 140. McGrathNicol made up 15.7% of all insolvency and restructuring firm searches we track, and McDonald Vague accounted for 5.6%. - The lead changed hands 2 times in the 12 months ending September 2026: McDonald Vague took it in December 2025, McGrathNicol took it in March 2026. - Across the 12 months ending September 2026, McDonald Vague’s share of searches among insolvency and restructuring firms in New Zealand moved from 4.6% to 5.6%, and its estimated monthly branded searches moved from 110 to 140. - Across the 12 months ending September 2026, McGrathNicol’s share of searches among insolvency and restructuring firms in New Zealand moved from 8.7% to 15.7%, and its estimated monthly branded searches moved from 210 to 390. ## Top insolvency and restructuring firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, McDonald Vague was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. McGrathNicol was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. McDonald Vague and McGrathNicol were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calibre Partners | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Dentons | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Deloitte | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | McDonald Vague | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | BDO | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | McGrathNicol | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | KordaMentha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about insolvency and restructuring firms - Asked ChatGPT "Which insolvency and restructuring firm should I hire in New Zealand?": 1. Calibre Partners, 2. BDO, 3. Deloitte, 4. McDonald Vague - Asked ChatGPT "What are the best insolvency and restructuring firms in New Zealand?": 1. Dentons, 2. Calibre Partners, 3. McGrathNicol, 4. McDonald Vague - Asked ChatGPT "What's the best insolvency and restructuring firm in New Zealand for a distressed company?": 1. Calibre Partners, 2. Deloitte, 3. BDO, 4. McGrathNicol - Searched Google, AI Overview "business restructuring firm": 1. McDonald Vague, 2. Dentons, 3. Deloitte Not named in any answer: KordaMentha. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand insolvency and restructuring firms in September 2026? - In September 2026, Dentons overtook McDonald Vague to rank 6th among insolvency and restructuring firms in New Zealand, with 6.8% of the searches. - In September 2026, McGrathNicol overtook BDO and Calibre Partners to rank 3rd among insolvency and restructuring firms in New Zealand, with 15.7% of the searches. - In September 2026, McDonald Vague lost share of searches among insolvency and restructuring firms in New Zealand, from 6.9% to 5.6%. ## Month by month | Month | McDonald Vague estimated searches | McDonald Vague Share of Search | McDonald Vague rank | McGrathNicol estimated searches | McGrathNicol Share of Search | McGrathNicol rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 4.6% | 7 | 210 | 8.7% | 5 | | Nov 2025 | 140 | 6.3% | 7 | 170 | 7.6% | 6 | | Dec 2025 | 170 | 9.1% | 4 | 140 | 7.5% | 7 | | Jan 2026 | 170 | 10.4% | 4 | 110 | 6.7% | 7 | | Feb 2026 | 140 | 6.2% | 6 | 110 | 4.9% | 7 | | Mar 2026 | 170 | 4.7% | 7 | 210 | 5.8% | 6 | | Apr 2026 | 90 | 4.5% | 7 | 210 | 10.4% | 5 | | May 2026 | 110 | 5.3% | 7 | 210 | 10.2% | 5 | | Jun 2026 | 170 | 8.2% | 7 | 210 | 10.1% | 5 | | Jul 2026 | 140 | 7% | 6 | 140 | 7% | 7 | | Aug 2026 | 170 | 6.9% | 6 | 260 | 10.5% | 5 | | Sep 2026 | 140 | 5.6% | 7 | 390 | 15.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using McDonald Vague’s and McGrathNicol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **McDonald Vague**: Measured on the search term “mcdonald vague”. - **McGrathNicol**: Measured on the search term “mcgrathnicol”. - [McDonald Vague profile](/demand/nz/brands/mcdonald-vague) - [McGrathNicol profile](/demand/nz/brands/mcgrathnicol) - [All insolvency and restructuring firms in New Zealand](/demand/nz/categories/nz-insolvency-and-restructuring-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is McDonald Vague or McGrathNicol more popular in search? In September 2026, McGrathNicol had more branded searches than McDonald Vague among insolvency and restructuring firms in New Zealand. McGrathNicol had about 390 branded searches, while McDonald Vague had 140. McGrathNicol made up 15.7% of all insolvency and restructuring firm searches we track, and McDonald Vague accounted for 5.6%. ## Cite this page Brandwave. "McDonald Vague vs McGrathNicol: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mcdonald-vague-vs-mcgrathnicol This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mcdonald-vague-vs-mcgrathnicol. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.