--- title: "McCulloch & Partners vs Tax Link: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, McCulloch & Partners or Tax Link? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mcculloch-partners-vs-tax-link" publisher: "Brandwave" --- # McCulloch & Partners vs Tax Link: Which is more popular by branded search in New Zealand? Which is more popular in search, McCulloch & Partners or Tax Link? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: McCulloch & Partners and Tax Link - **Competitive set**: Invercargill accounting firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **McCulloch & Partners Share of Search**: 10% - **Tax Link Share of Search**: 5.1% ## Which is more popular in search, McCulloch & Partners or Tax Link? - In August 2026, McCulloch & Partners had more branded searches than Tax Link among invercargill accounting firms in New Zealand. McCulloch & Partners was estimated to have 470 branded searches compared to Tax Link’s 240, and held a 10% Share of Search versus Tax Link’s 5.1%. - McCulloch & Partners was ahead of Tax Link in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, McCulloch & Partners’ estimated Share of Search among invercargill accounting firms in New Zealand moved from 8.4% to 10%, and its estimated monthly branded searches moved from 370 to 470. - Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among invercargill accounting firms in New Zealand moved from 4.6% to 5.1%, and its estimated monthly branded searches moved from 200 to 240. ## How did search popularity change for New Zealand invercargill accounting firms in August 2026? - In August 2026, Tax Link rose from 4th to 3rd among invercargill accounting firms in New Zealand. - Estimated monthly branded searches for McCulloch & Partners in New Zealand rose 27% over 11 measured months, from 370 to 470 in August 2026. ## Month by month | Month | McCulloch & Partners estimated searches | McCulloch & Partners Share of Search | McCulloch & Partners rank | Tax Link estimated searches | Tax Link Share of Search | Tax Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 370 | 8.4% | 2 | 200 | 4.6% | 4 | | Nov 2025 | 440 | 9.6% | 2 | 160 | 3.5% | 4 | | Dec 2025 | 300 | 8.4% | 2 | 160 | 4.5% | 4 | | Jan 2026 | 300 | 8.2% | 2 | 210 | 5.7% | 4 | | Feb 2026 | 370 | 8.2% | 2 | 210 | 4.6% | 4 | | Mar 2026 | 440 | 7.1% | 2 | 340 | 5.5% | 3 | | Apr 2026 | 420 | 9.7% | 2 | 290 | 6.7% | 3 | | May 2026 | 430 | 9.2% | 2 | 250 | 5.3% | 4 | | Jun 2026 | 400 | 8.7% | 2 | 270 | 5.9% | 4 | | Jul 2026 | 430 | 9.8% | 2 | 220 | 5% | 4 | | Aug 2026 | 470 | 10% | 2 | 240 | 5.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using McCulloch & Partners’ and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **McCulloch & Partners**: Measured on the search terms “mcculloch & partners”, “mcculloch & partners invercargill”, “mcculloch and partners”, “mcculloch and partners invercargill” and “mcp.co.nz”, summed into one figure. - **Tax Link**: Measured on the search terms “tax link”, “tax link accountants”, “tax link chartered accountants”, “tax link hastings”, “tax link invercargill”, “tax link napier”, “tax link nz”, “tax link timaru”, “taxlink”, “taxlink accountants”, “taxlink accounting” and “taxlink timaru”, summed into one figure. - [McCulloch & Partners profile](/demand/nz/brands/mcculloch-partners) - [Tax Link profile](/demand/nz/brands/tax-link) - [All invercargill accounting firms in New Zealand](/demand/nz/categories/nz-invercargill-accounting-firms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, McCulloch & Partners or Tax Link? In August 2026, McCulloch & Partners had more branded searches than Tax Link among invercargill accounting firms in New Zealand. McCulloch & Partners was estimated to have 470 branded searches compared to Tax Link’s 240, and held a 10% Share of Search versus Tax Link’s 5.1%. ## Cite this page Brandwave. "McCulloch & Partners vs Tax Link: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mcculloch-partners-vs-tax-link This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mcculloch-partners-vs-tax-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.