---
title: "McClean & Co vs Sidekick: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, McClean & Co or Sidekick? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mcclean-co-vs-sidekick"
publisher: "Brandwave"
---

# McClean & Co vs Sidekick: Which is more popular by branded search in New Zealand?

Which is more popular in search, McClean & Co or Sidekick? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: McClean & Co and Sidekick
- **Competitive set**: Queenstown accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **McClean & Co Share of Search**: 8.7%
- **Sidekick Share of Search**: 37%

## Which is more popular in search, McClean & Co or Sidekick?

- In August 2026, Sidekick had more branded searches than McClean & Co among queenstown accounting firms in New Zealand. Sidekick was estimated to have 340 branded searches compared to McClean & Co’s 80, and held a 37% Share of Search versus McClean & Co’s 8.7%.
- Sidekick was ahead of McClean & Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McClean & Co’s estimated Share of Search among queenstown accounting firms in New Zealand moved from 5.4% to 8.7%, and its estimated monthly branded searches moved from 50 to 80.
- Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among queenstown accounting firms in New Zealand moved from 52.2% to 37%, and its estimated monthly branded searches moved from 480 to 340.

## How did search popularity change for New Zealand queenstown accounting firms in August 2026?

- In August 2026, Greenhawk overtook McClean & Co to rank 3rd among queenstown accounting firms in New Zealand, at 10.9%.
- In August 2026, Sidekick lost estimated Share of Search among queenstown accounting firms in New Zealand, from 41% to 37%.
- In August 2026, McClean & Co lost estimated Share of Search among queenstown accounting firms in New Zealand, from 10.8% to 8.7%.

## Month by month

| Month | McClean & Co estimated searches | McClean & Co Share of Search | McClean & Co rank | Sidekick estimated searches | Sidekick Share of Search | Sidekick rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 5.4% | 4 | 480 | 52.2% | 1 |
| Nov 2025 | 80 | 7.8% | 4 | 480 | 46.6% | 1 |
| Dec 2025 | 90 | 11.8% | 4 | 280 | 36.8% | 1 |
| Jan 2026 | 50 | 6.6% | 4 | 340 | 44.7% | 1 |
| Feb 2026 | 60 | 6.7% | 5 | 360 | 40.4% | 1 |
| Mar 2026 | 80 | 7.8% | 4 | 420 | 40.8% | 1 |
| Apr 2026 | 60 | 6.1% | 4 | 440 | 44.9% | 1 |
| May 2026 | 60 | 6.5% | 4 | 400 | 43.5% | 1 |
| Jun 2026 | 60 | 6% | 5 | 420 | 42% | 1 |
| Jul 2026 | 90 | 10.8% | 3 | 340 | 41% | 1 |
| Aug 2026 | 80 | 8.7% | 4 | 340 | 37% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using McClean & Co’s and Sidekick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **McClean & Co**: Measured on the search terms “mcclean & co”, “mcclean and co” and “mcclean&co”, summed into one figure.
- **Sidekick**: Measured on the search terms “sidekick accountants”, “sidekick accounting”, “sidekick ca”, “sidekick new zealand”, “sidekick queenstown”, “sidekick timaru” and “sidekickca”, summed into one figure.

- [McClean & Co profile](/demand/nz/brands/mcclean-co)
- [Sidekick profile](/demand/nz/brands/sidekick)
- [All queenstown accounting firms in New Zealand](/demand/nz/categories/nz-queenstown-accounting-firms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, McClean & Co or Sidekick?

In August 2026, Sidekick had more branded searches than McClean & Co among queenstown accounting firms in New Zealand. Sidekick was estimated to have 340 branded searches compared to McClean & Co’s 80, and held a 37% Share of Search versus McClean & Co’s 8.7%.

## Cite this page

Brandwave. "McClean & Co vs Sidekick: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mcclean-co-vs-sidekick

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mcclean-co-vs-sidekick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.