--- title: "McCann New Zealand vs Werk Agency: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, McCann New Zealand or Werk Agency? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mccann-new-zealand-vs-werk-agency" publisher: "Brandwave" --- # McCann New Zealand vs Werk Agency: Which is more popular by branded search in New Zealand? Which is more popular in search, McCann New Zealand or Werk Agency? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: McCann New Zealand and Werk Agency - **Competitive set**: Creative and Integrated Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **McCann New Zealand Share of Search**: 10.1% - **Werk Agency Share of Search**: 2% ## Which is more popular in search, McCann New Zealand or Werk Agency? - In August 2026, McCann New Zealand had more branded searches than Werk Agency among creative and integrated agencies in New Zealand. McCann New Zealand was estimated to have 1.1K branded searches compared to Werk Agency’s 210, and held a 10.1% Share of Search versus Werk Agency’s 2%. - The lead changed hands once in the 11 months ending August 2026: McCann New Zealand took it in November 2025. - Across the 11 months ending August 2026, McCann New Zealand’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 1.6% to 10.1%, and its estimated monthly branded searches moved from 170 to 1.1K. - Across the 11 months ending August 2026, Werk Agency’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 2.4% to 2%, and its estimated monthly branded searches moved from 260 to 210. ## How did search popularity change for New Zealand creative and integrated agencies in August 2026? - In August 2026, Bastion overtook McCann New Zealand to rank 2nd among creative and integrated agencies in New Zealand, at 10.1%. - In August 2026, McCann New Zealand lost estimated Share of Search among creative and integrated agencies in New Zealand, from 12.6% to 10.1%. - In August 2026, Werk Agency fell from 15th to 16th among creative and integrated agencies in New Zealand. ## Month by month | Month | McCann New Zealand estimated searches | McCann New Zealand Share of Search | McCann New Zealand rank | Werk Agency estimated searches | Werk Agency Share of Search | Werk Agency rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 1.6% | 14 | 260 | 2.4% | 13 | | Nov 2025 | 190 | 1.9% | 13 | 140 | 1.4% | 16 | | Dec 2025 | 550 | 7.1% | 4 | 260 | 3.4% | 9 | | Jan 2026 | 310 | 3.3% | 9 | 170 | 1.8% | 15 | | Feb 2026 | 430 | 4.3% | 9 | 170 | 1.7% | 16 | | Mar 2026 | 790 | 6.3% | 5 | 210 | 1.7% | 16 | | Apr 2026 | 1.1K | 11.5% | 2 | 170 | 1.7% | 16 | | May 2026 | 1.1K | 11.3% | 3 | 210 | 2.2% | 15 | | Jun 2026 | 1.1K | 11% | 2 | 260 | 2.6% | 13 | | Jul 2026 | 1.2K | 12.6% | 2 | 210 | 2.3% | 15 | | Aug 2026 | 1.1K | 10.1% | 3 | 210 | 2% | 16 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using McCann New Zealand’s and Werk Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **McCann New Zealand**: Measured on the search terms “mccann”, “mccann advertising”, “mccann agency”, “mccann auckland”, “mccann group”, “mccann group nz”, “mccann new zealand”, “mccann nz” and “mccann wellington”, summed into one figure. - **Werk Agency**: Measured on the search term “Werk Agency”. - [McCann New Zealand profile](/demand/nz/brands/mccann-new-zealand) - [Werk Agency profile](/demand/nz/brands/werk-agency) - [All creative and integrated agencies in New Zealand](/demand/nz/categories/creative-integrated-agencies): The set both shares are measured inside, 16 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, McCann New Zealand or Werk Agency? In August 2026, McCann New Zealand had more branded searches than Werk Agency among creative and integrated agencies in New Zealand. McCann New Zealand was estimated to have 1.1K branded searches compared to Werk Agency’s 210, and held a 10.1% Share of Search versus Werk Agency’s 2%. ## Cite this page Brandwave. "McCann New Zealand vs Werk Agency: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mccann-new-zealand-vs-werk-agency This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mccann-new-zealand-vs-werk-agency. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.