--- title: "McAfee vs Norton: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, McAfee or Norton? Compare estimated monthly branded-search demand and Share of Search inside the Antivirus software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mcafee-vs-norton" publisher: "Brandwave" --- # McAfee vs Norton: Which is more popular by branded search in New Zealand? Which is more popular in search, McAfee or Norton? Compare estimated monthly branded-search demand and Share of Search inside the Antivirus software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: McAfee and Norton - **Competitive set**: Antivirus software - **Market**: New Zealand - **Month measured**: Aug 2026 - **McAfee Share of Search**: 19.9% - **Norton Share of Search**: 12.4% ## Which is more popular in search, McAfee or Norton? - In August 2026, McAfee had more branded searches than Norton among antivirus software in New Zealand. McAfee was estimated to have 2.8K branded searches compared to Norton’s 1.8K, and held a 19.9% Share of Search versus Norton’s 12.4%. - McAfee was ahead of Norton in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, McAfee’s estimated Share of Search among antivirus software in New Zealand moved from 22.2% to 19.9%, and its estimated monthly branded searches moved from 3.5K to 2.8K. - Across the 11 months ending August 2026, Norton’s estimated Share of Search among antivirus software in New Zealand moved from 13.3% to 12.4%, and its estimated monthly branded searches moved from 2.1K to 1.8K. ## How did search popularity change for New Zealand antivirus software in August 2026? - In August 2026, McAfee overtook Bitdefender to rank 2nd among antivirus software in New Zealand, at 19.9%. - In August 2026, Norton gained estimated Share of Search among antivirus software in New Zealand, from 11.5% to 12.4%. ## Month by month | Month | McAfee estimated searches | McAfee Share of Search | McAfee rank | Norton estimated searches | Norton Share of Search | Norton rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.5K | 22.2% | 2 | 2.1K | 13.3% | 4 | | Nov 2025 | 3.4K | 23.8% | 1 | 1.8K | 12.1% | 5 | | Dec 2025 | 3.8K | 25.6% | 1 | 1.9K | 13% | 4 | | Jan 2026 | 3.6K | 23.1% | 2 | 2.2K | 14.1% | 4 | | Feb 2026 | 3.7K | 25.4% | 1 | 2.1K | 14.1% | 4 | | Mar 2026 | 3.6K | 22.4% | 2 | 1.9K | 11.9% | 4 | | Apr 2026 | 3.1K | 20.9% | 2 | 1.9K | 12.6% | 4 | | May 2026 | 3.5K | 22% | 2 | 2.1K | 13% | 4 | | Jun 2026 | 3.2K | 20% | 2 | 2.1K | 13% | 4 | | Jul 2026 | 2.4K | 16.5% | 3 | 1.7K | 11.5% | 4 | | Aug 2026 | 2.8K | 19.9% | 2 | 1.8K | 12.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using McAfee’s and Norton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **McAfee**: Measured on the search terms “jonathan mcafee”, “mcafee”, “mcafee av”, “mcafee com”, “mcafee free”, “mcafee is it good”, “mcafee near me”, “mcafee nz”, “mcafee online”, “mcafee protection”, “mcafee security”, “mcafee security standard”, “mcafee total protection” and “mcafee web protection”, summed into one figure. - **Norton**: Measured on the search terms “norton 360”, “norton 360 advanced”, “norton 360 antivirus”, “norton 360 deluxe”, “norton 360 download”, “norton 360 premium”, “norton 360 standard”, “norton antivirus”, “norton antivirus plus”, “norton free”, “norton mobile security” and “norton security”, summed into one figure. - [McAfee profile](/demand/nz/brands/mcafee) - [Norton profile](/demand/nz/brands/norton) - [All antivirus software in New Zealand](/demand/nz/categories/nz-antivirus-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, McAfee or Norton? In August 2026, McAfee had more branded searches than Norton among antivirus software in New Zealand. McAfee was estimated to have 2.8K branded searches compared to Norton’s 1.8K, and held a 19.9% Share of Search versus Norton’s 12.4%. ## Cite this page Brandwave. "McAfee vs Norton: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mcafee-vs-norton This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mcafee-vs-norton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.