--- title: "MBS Digital vs NZ Print: Which is more popular in New Zealand?" description: "Is MBS Digital or NZ Print more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mbs-digital-vs-nz-print" publisher: "Brandwave" --- # MBS Digital vs NZ Print: Which is more popular in New Zealand? Is MBS Digital or NZ Print more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MBS Digital and NZ Print - **Competitive set**: Wellington printing companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **MBS Digital Share of Search**: 4.8% - **NZ Print Share of Search**: 2.9% ## Is MBS Digital or NZ Print more popular in search? - In October 2026, MBS Digital had more branded searches than NZ Print among Wellington printing companies in New Zealand. MBS Digital had about 50 branded searches, while NZ Print had 30. MBS Digital made up 4.8% of all Wellington printing company searches we track, and NZ Print accounted for 2.9%. - The lead changed hands 3 times in the 12 months ending October 2026: MBS Digital took it in January 2026, NZ Print took it in April 2026, MBS Digital took it in June 2026. - Across the 12 months ending October 2026, MBS Digital’s share of searches among Wellington printing companies in New Zealand moved from 3% to 4.8%, and its estimated monthly branded searches moved from 40 to 50. - Across the 12 months ending October 2026, NZ Print’s share of searches among Wellington printing companies in New Zealand moved from 3% to 2.9%, and its estimated monthly branded searches moved from 40 to 30. ## Top Wellington printing companies in ChatGPT and Google AI Overviews In three ChatGPT questions, MBS Digital was mentioned in two out of three: in two of the three ChatGPT answers. NZ Print did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Rieger's Print | 1st | 3 of 3 | 3 of 3 | | Hotprint | 2nd | 2 of 3 | 2 of 3 | | Wakefields Digital | 3rd | 2 of 3 | 2 of 3 | | About Print | 4th | 3 of 3 | 3 of 3 | | Pivotal Print | 5th | 1 of 3 | 1 of 3 | | MBS Digital | 6th | 2 of 3 | 2 of 3 | | NZ Print | Not ranked | 0 of 3 | 0 of 3 | | City Print | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington printing companies - Asked ChatGPT "Which printing company should I use in Wellington, New Zealand?": 1. Rieger's Print, 2. Hotprint, 3. Wakefields Digital, 4. About Print, 5. MBS Digital - Asked ChatGPT "What are the best printing companies in Wellington, New Zealand?": 1. Rieger's Print, 2. Wakefields Digital, 3. About Print, 4. MBS Digital - Asked ChatGPT "What's the best printing company in Wellington, New Zealand for business cards?": 1. Hotprint, 2. Pivotal Print, 3. Rieger's Print, 4. About Print Not named in any answer: NZ Print and City Print. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington printing companies in October 2026? - In October 2026, MBS Digital gained share of searches among Wellington printing companies in New Zealand, from 4% to 4.8%. - NZ Print’s share of searches among Wellington printing companies in New Zealand has lost ground for 3 months in a row, from 4.3% to 2.9% in October 2026. ## How has branded search for MBS Digital and NZ Print changed in New Zealand over the last 12 months? | Month | MBS Digital estimated searches | MBS Digital Share of Search | MBS Digital rank | NZ Print estimated searches | NZ Print Share of Search | NZ Print rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 40 | 3% | 5 | 40 | 3% | 6 | | Dec 2025 | 20 | 1.9% | 8 | 50 | 4.8% | 3 | | Jan 2026 | 50 | 4.7% | 4 | 40 | 3.7% | 8 | | Feb 2026 | 50 | 4.1% | 4 | 30 | 2.5% | 8 | | Mar 2026 | 40 | 3.3% | 6 | 30 | 2.5% | 7 | | Apr 2026 | 30 | 2.8% | 6 | 40 | 3.7% | 5 | | May 2026 | 40 | 3.3% | 6 | 40 | 3.3% | 7 | | Jun 2026 | 50 | 4.5% | 4 | 40 | 3.6% | 6 | | Jul 2026 | 50 | 4.3% | 4 | 50 | 4.3% | 5 | | Aug 2026 | 50 | 4.1% | 5 | 40 | 3.3% | 6 | | Sep 2026 | 40 | 4% | 5 | 30 | 3% | 6 | | Oct 2026 | 50 | 4.8% | 5 | 30 | 2.9% | 6 | ## How are MBS Digital’s and NZ Print’s branded searches counted? Brandwave collects information about searches that people make online using MBS Digital’s and NZ Print’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MBS Digital**: Measured on the search term “mbs digital”. - **NZ Print**: Measured on the search terms “nz print” and “nzprint”, summed into one figure. - [MBS Digital profile](/demand/nz/brands/mbs-digital) - [NZ Print profile](/demand/nz/brands/nz-print) - [All Wellington printing companies in New Zealand](/demand/nz/locations/wellington/printing-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MBS Digital or NZ Print more popular in search? In October 2026, MBS Digital had more branded searches than NZ Print among Wellington printing companies in New Zealand. MBS Digital had about 50 branded searches, while NZ Print had 30. MBS Digital made up 4.8% of all Wellington printing company searches we track, and NZ Print accounted for 2.9%. ## Cite this page Brandwave. "MBS Digital vs NZ Print: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/mbs-digital-vs-nz-print This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mbs-digital-vs-nz-print. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.