---
title: "MBM vs WPP Media: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, MBM or WPP Media? Compare estimated monthly branded-search demand and Share of Search inside the media agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mbm-vs-wpp-media"
publisher: "Brandwave"
---

# MBM vs WPP Media: Which is more popular by branded search in New Zealand?

Which is more popular in search, MBM or WPP Media? Compare estimated monthly branded-search demand and Share of Search inside the media agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MBM and WPP Media
- **Competitive set**: media agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **MBM Share of Search**: 6.2%
- **WPP Media Share of Search**: 15.2%

## Which is more popular in search, MBM or WPP Media?

- In August 2026, WPP Media had more branded searches than MBM among media agencies in New Zealand. WPP Media was estimated to have 690 branded searches compared to MBM’s 280, and held a 15.2% Share of Search versus MBM’s 6.2%.
- WPP Media was ahead of MBM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MBM’s estimated Share of Search among media agencies in New Zealand moved from 5.8% to 6.2%, and its estimated monthly branded searches held steady at 280.
- Across the 11 months ending August 2026, WPP Media’s estimated Share of Search among media agencies in New Zealand moved from 15.6% to 15.2%, and its estimated monthly branded searches moved from 750 to 690.

## How did search popularity change for New Zealand media agencies in August 2026?

- In August 2026, MBM lost estimated Share of Search among media agencies in New Zealand, from 6.9% to 6.2%.
- WPP Media’s estimated Share of Search among media agencies in New Zealand has lost ground for 3 months in a row, from 19% to 15.2% in August 2026.

## Month by month

| Month | MBM estimated searches | MBM Share of Search | MBM rank | WPP Media estimated searches | WPP Media Share of Search | WPP Media rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 280 | 5.8% | 6 | 750 | 15.6% | 4 |
| Nov 2025 | 250 | 5.5% | 6 | 590 | 13% | 4 |
| Dec 2025 | 230 | 7.5% | 5 | 480 | 15.6% | 4 |
| Jan 2026 | 280 | 7.3% | 5 | 550 | 14.2% | 4 |
| Feb 2026 | 260 | 5.6% | 5 | 710 | 15.2% | 4 |
| Mar 2026 | 330 | 6.5% | 5 | 790 | 15.5% | 4 |
| Apr 2026 | 260 | 6% | 5 | 790 | 18.4% | 3 |
| May 2026 | 330 | 7.6% | 5 | 830 | 19% | 3 |
| Jun 2026 | 240 | 5.7% | 6 | 690 | 16.4% | 4 |
| Jul 2026 | 290 | 6.9% | 5 | 660 | 15.6% | 4 |
| Aug 2026 | 280 | 6.2% | 5 | 690 | 15.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MBM’s and WPP Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MBM**: Measured on the search terms “mbm advertising”, “mbm agency”, “mbm auckland”, “mbm media”, “mbm media nz”, “mbm new zealand”, “mbm nz”, “mbm publicis” and “mbm wellington”, summed into one figure.
- **WPP Media**: Measured on the search terms “essencemediacom”, “group m nz”, “groupm”, “groupm new zealand”, “groupm nz”, “mediacom new zealand”, “mediacom nz”, “mindshare new zealand”, “mindshare nz”, “wavemaker new zealand”, “wavemaker nz”, “wpp media”, “wpp media agencies”, “wpp media agency”, “wpp media auckland”, “wpp media new zealand” and “wpp media nz”, summed into one figure.

- [MBM profile](/demand/nz/brands/mbm)
- [WPP Media profile](/demand/nz/brands/wpp-media)
- [All media agencies in New Zealand](/demand/nz/categories/nz-media-agencies): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MBM or WPP Media?

In August 2026, WPP Media had more branded searches than MBM among media agencies in New Zealand. WPP Media was estimated to have 690 branded searches compared to MBM’s 280, and held a 15.2% Share of Search versus MBM’s 6.2%.

## Cite this page

Brandwave. "MBM vs WPP Media: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mbm-vs-wpp-media

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mbm-vs-wpp-media. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.