---
title: "MBM vs Together: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, MBM or Together? Compare estimated monthly branded-search demand and Share of Search inside the media agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mbm-vs-together-media"
publisher: "Brandwave"
---

# MBM vs Together: Which is more popular by branded search in New Zealand?

Which is more popular in search, MBM or Together? Compare estimated monthly branded-search demand and Share of Search inside the media agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MBM and Together
- **Competitive set**: media agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **MBM Share of Search**: 6.2%
- **Together Share of Search**: 2.4%

## Which is more popular in search, MBM or Together?

- In August 2026, MBM had more branded searches than Together among media agencies in New Zealand. MBM was estimated to have 280 branded searches compared to Together’s 110, and held a 6.2% Share of Search versus Together’s 2.4%.
- MBM was ahead of Together in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MBM’s estimated Share of Search among media agencies in New Zealand moved from 5.8% to 6.2%, and its estimated monthly branded searches held steady at 280.
- Across the 11 months ending August 2026, Together’s estimated Share of Search among media agencies in New Zealand moved from 1.7% to 2.4%, and its estimated monthly branded searches moved from 80 to 110.

## How did search popularity change for New Zealand media agencies in August 2026?

- In August 2026, MBM lost estimated Share of Search among media agencies in New Zealand, from 6.9% to 6.2%.
- Estimated monthly branded searches for Together in New Zealand rose 37.5% over 11 measured months, from 80 to 110 in August 2026.

## Month by month

| Month | MBM estimated searches | MBM Share of Search | MBM rank | Together estimated searches | Together Share of Search | Together rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 280 | 5.8% | 6 | 80 | 1.7% | 7 |
| Nov 2025 | 250 | 5.5% | 6 | 130 | 2.9% | 7 |
| Dec 2025 | 230 | 7.5% | 5 | 60 | 2% | 7 |
| Jan 2026 | 280 | 7.3% | 5 | 70 | 1.8% | 7 |
| Feb 2026 | 260 | 5.6% | 5 | 130 | 2.8% | 7 |
| Mar 2026 | 330 | 6.5% | 5 | 120 | 2.4% | 7 |
| Apr 2026 | 260 | 6% | 5 | 100 | 2.3% | 7 |
| May 2026 | 330 | 7.6% | 5 | 110 | 2.5% | 7 |
| Jun 2026 | 240 | 5.7% | 6 | 120 | 2.9% | 7 |
| Jul 2026 | 290 | 6.9% | 5 | 90 | 2.1% | 7 |
| Aug 2026 | 280 | 6.2% | 5 | 110 | 2.4% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MBM’s and Together’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MBM**: Measured on the search terms “mbm advertising”, “mbm agency”, “mbm auckland”, “mbm media”, “mbm media nz”, “mbm new zealand”, “mbm nz”, “mbm publicis” and “mbm wellington”, summed into one figure.
- **Together**: Measured on the search terms “together media”, “together media agency”, “we are together” and “wearetogether”, summed into one figure.

- [MBM profile](/demand/nz/brands/mbm)
- [Together profile](/demand/nz/brands/together-media)
- [All media agencies in New Zealand](/demand/nz/categories/nz-media-agencies): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MBM or Together?

In August 2026, MBM had more branded searches than Together among media agencies in New Zealand. MBM was estimated to have 280 branded searches compared to Together’s 110, and held a 6.2% Share of Search versus Together’s 2.4%.

## Cite this page

Brandwave. "MBM vs Together: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mbm-vs-together-media

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mbm-vs-together-media. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.