---
title: "MBM vs Spark Foundry: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, MBM or Spark Foundry? Compare estimated monthly branded-search demand and Share of Search inside the media agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mbm-vs-spark-foundry"
publisher: "Brandwave"
---

# MBM vs Spark Foundry: Which is more popular by branded search in New Zealand?

Which is more popular in search, MBM or Spark Foundry? Compare estimated monthly branded-search demand and Share of Search inside the media agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MBM and Spark Foundry
- **Competitive set**: media agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **MBM Share of Search**: 6.2%
- **Spark Foundry Share of Search**: 4.9%

## Which is more popular in search, MBM or Spark Foundry?

- In August 2026, MBM had more branded searches than Spark Foundry among media agencies in New Zealand. MBM was estimated to have 280 branded searches compared to Spark Foundry’s 220, and held a 6.2% Share of Search versus Spark Foundry’s 4.9%.
- The lead changed hands 3 times in the 11 months ending August 2026: MBM took it in January 2026, Spark Foundry took it in June 2026, MBM took it in July 2026.
- Across the 11 months ending August 2026, MBM’s estimated Share of Search among media agencies in New Zealand moved from 5.8% to 6.2%, and its estimated monthly branded searches held steady at 280.
- Across the 11 months ending August 2026, Spark Foundry’s estimated Share of Search among media agencies in New Zealand moved from 6.5% to 4.9%, and its estimated monthly branded searches moved from 310 to 220.

## How did search popularity change for New Zealand media agencies in August 2026?

- In August 2026, Spark Foundry gained estimated Share of Search among media agencies in New Zealand, from 2.8% to 4.9%.
- In August 2026, MBM lost estimated Share of Search among media agencies in New Zealand, from 6.9% to 6.2%.

## Month by month

| Month | MBM estimated searches | MBM Share of Search | MBM rank | Spark Foundry estimated searches | Spark Foundry Share of Search | Spark Foundry rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 280 | 5.8% | 6 | 310 | 6.5% | 5 |
| Nov 2025 | 250 | 5.5% | 6 | 320 | 7% | 5 |
| Dec 2025 | 230 | 7.5% | 5 | 230 | 7.5% | 6 |
| Jan 2026 | 280 | 7.3% | 5 | 240 | 6.2% | 6 |
| Feb 2026 | 260 | 5.6% | 5 | 220 | 4.7% | 6 |
| Mar 2026 | 330 | 6.5% | 5 | 330 | 6.5% | 6 |
| Apr 2026 | 260 | 6% | 5 | 240 | 5.6% | 6 |
| May 2026 | 330 | 7.6% | 5 | 260 | 6% | 6 |
| Jun 2026 | 240 | 5.7% | 6 | 270 | 6.4% | 5 |
| Jul 2026 | 290 | 6.9% | 5 | 120 | 2.8% | 6 |
| Aug 2026 | 280 | 6.2% | 5 | 220 | 4.9% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MBM’s and Spark Foundry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MBM**: Measured on the search terms “mbm advertising”, “mbm agency”, “mbm auckland”, “mbm media”, “mbm media nz”, “mbm new zealand”, “mbm nz”, “mbm publicis” and “mbm wellington”, summed into one figure.
- **Spark Foundry**: Measured on the search terms “spark foundry”, “spark foundry auckland” and “spark foundry nz”, summed into one figure.

- [MBM profile](/demand/nz/brands/mbm)
- [Spark Foundry profile](/demand/nz/brands/spark-foundry)
- [All media agencies in New Zealand](/demand/nz/categories/nz-media-agencies): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MBM or Spark Foundry?

In August 2026, MBM had more branded searches than Spark Foundry among media agencies in New Zealand. MBM was estimated to have 280 branded searches compared to Spark Foundry’s 220, and held a 6.2% Share of Search versus Spark Foundry’s 4.9%.

## Cite this page

Brandwave. "MBM vs Spark Foundry: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mbm-vs-spark-foundry

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mbm-vs-spark-foundry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.