---
title: "MBM vs OMD: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, MBM or OMD? Compare estimated monthly branded-search demand and Share of Search inside the media agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mbm-vs-omd-new-zealand"
publisher: "Brandwave"
---

# MBM vs OMD: Which is more popular by branded search in New Zealand?

Which is more popular in search, MBM or OMD? Compare estimated monthly branded-search demand and Share of Search inside the media agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MBM and OMD
- **Competitive set**: media agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **MBM Share of Search**: 6.2%
- **OMD Share of Search**: 20.5%

## Which is more popular in search, MBM or OMD?

- In August 2026, OMD had more branded searches than MBM among media agencies in New Zealand. OMD was estimated to have 930 branded searches compared to MBM’s 280, and held a 20.5% Share of Search versus MBM’s 6.2%.
- OMD was ahead of MBM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MBM’s estimated Share of Search among media agencies in New Zealand moved from 5.8% to 6.2%, and its estimated monthly branded searches held steady at 280.
- Across the 11 months ending August 2026, OMD’s estimated Share of Search among media agencies in New Zealand moved from 23.3% to 20.5%, and its estimated monthly branded searches moved from 1.1K to 930.

## How did search popularity change for New Zealand media agencies in August 2026?

- In August 2026, PHD overtook OMD to rank 2nd among media agencies in New Zealand, at 22.1%.
- In August 2026, OMD lost estimated Share of Search among media agencies in New Zealand, from 21.7% to 20.5%.
- In August 2026, MBM lost estimated Share of Search among media agencies in New Zealand, from 6.9% to 6.2%.

## Month by month

| Month | MBM estimated searches | MBM Share of Search | MBM rank | OMD estimated searches | OMD Share of Search | OMD rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 280 | 5.8% | 6 | 1.1K | 23.3% | 2 |
| Nov 2025 | 250 | 5.5% | 6 | 1.1K | 24.4% | 2 |
| Dec 2025 | 230 | 7.5% | 5 | 610 | 19.9% | 2 |
| Jan 2026 | 280 | 7.3% | 5 | 930 | 24.1% | 2 |
| Feb 2026 | 260 | 5.6% | 5 | 1.1K | 23% | 2 |
| Mar 2026 | 330 | 6.5% | 5 | 1.1K | 20.6% | 2 |
| Apr 2026 | 260 | 6% | 5 | 750 | 17.4% | 4 |
| May 2026 | 330 | 7.6% | 5 | 910 | 20.9% | 2 |
| Jun 2026 | 240 | 5.7% | 6 | 1K | 24.3% | 2 |
| Jul 2026 | 290 | 6.9% | 5 | 920 | 21.7% | 2 |
| Aug 2026 | 280 | 6.2% | 5 | 930 | 20.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MBM’s and OMD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MBM**: Measured on the search terms “mbm advertising”, “mbm agency”, “mbm auckland”, “mbm media”, “mbm media nz”, “mbm new zealand”, “mbm nz”, “mbm publicis” and “mbm wellington”, summed into one figure.
- **OMD**: Measured on the search terms “omd agency”, “omd auckland”, “omd christchurch”, “omd company”, “omd group”, “omd media”, “omd new zealand”, “omd nz” and “omd wellington”, summed into one figure.

- [MBM profile](/demand/nz/brands/mbm)
- [OMD profile](/demand/nz/brands/omd-new-zealand)
- [All media agencies in New Zealand](/demand/nz/categories/nz-media-agencies): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MBM or OMD?

In August 2026, OMD had more branded searches than MBM among media agencies in New Zealand. OMD was estimated to have 930 branded searches compared to MBM’s 280, and held a 20.5% Share of Search versus MBM’s 6.2%.

## Cite this page

Brandwave. "MBM vs OMD: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mbm-vs-omd-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mbm-vs-omd-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.