---
title: "Maze vs Optimal Workshop: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Maze or Optimal Workshop? Compare estimated monthly branded-search demand and Share of Search inside the UX research tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/maze-vs-optimal-workshop"
publisher: "Brandwave"
---

# Maze vs Optimal Workshop: Which is more popular by branded search in New Zealand?

Which is more popular in search, Maze or Optimal Workshop? Compare estimated monthly branded-search demand and Share of Search inside the UX research tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Maze and Optimal Workshop
- **Competitive set**: UX research tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Maze Share of Search**: 4.6%
- **Optimal Workshop Share of Search**: 41.7%

## Which is more popular in search, Maze or Optimal Workshop?

- In August 2026, Optimal Workshop had more branded searches than Maze among UX research tools in New Zealand. Optimal Workshop was estimated to have 450 branded searches compared to Maze’s 50, and held a 41.7% Share of Search versus Maze’s 4.6%.
- Optimal Workshop was ahead of Maze in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Maze’s estimated Share of Search among UX research tools in New Zealand moved from 9.8% to 4.6%, and its estimated monthly branded searches moved from 80 to 50.
- Across the 11 months ending August 2026, Optimal Workshop’s estimated Share of Search among UX research tools in New Zealand moved from 45.1% to 41.7%, and its estimated monthly branded searches moved from 370 to 450.

## How did search popularity change for New Zealand UX research tools in August 2026?

- In August 2026, Optimal Workshop overtook UserTesting to take the highest estimated Share of Search among UX research tools in New Zealand, at 41.7%.
- In August 2026, Maze lost estimated Share of Search among UX research tools in New Zealand, from 8% to 4.6%.

## Month by month

| Month | Maze estimated searches | Maze Share of Search | Maze rank | Optimal Workshop estimated searches | Optimal Workshop Share of Search | Optimal Workshop rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 80 | 9.8% | 3 | 370 | 45.1% | 1 |
| Nov 2025 | 80 | 9.2% | 3 | 320 | 36.8% | 2 |
| Dec 2025 | 50 | 8.2% | 3 | 190 | 31.1% | 2 |
| Jan 2026 | 40 | 4.7% | 4 | 270 | 31.8% | 2 |
| Feb 2026 | 80 | 9.3% | 3 | 320 | 37.2% | 2 |
| Mar 2026 | 90 | 9.8% | 4 | 360 | 39.1% | 1 |
| Apr 2026 | 60 | 8.5% | 4 | 230 | 32.4% | 2 |
| May 2026 | 100 | 13.3% | 3 | 260 | 34.7% | 2 |
| Jun 2026 | 90 | 10.2% | 3 | 250 | 28.4% | 2 |
| Jul 2026 | 70 | 8% | 4 | 260 | 29.5% | 2 |
| Aug 2026 | 50 | 4.6% | 4 | 450 | 41.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Maze’s and Optimal Workshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Maze**: Measured on the search terms “maze design”, “maze testing”, “maze usability”, “maze user testing”, “maze ux” and “maze ux research”, summed into one figure.
- **Optimal Workshop**: Measured on the search terms “optimal sort”, “optimal workshop”, “optimal workshop nz”, “optimalworkshop”, “optimalworkshop com” and “treejack”, summed into one figure.

- [Maze profile](/demand/nz/brands/maze)
- [Optimal Workshop profile](/demand/nz/brands/optimal-workshop)
- [All UX research tools in New Zealand](/demand/nz/categories/nz-ux-research-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Maze or Optimal Workshop?

In August 2026, Optimal Workshop had more branded searches than Maze among UX research tools in New Zealand. Optimal Workshop was estimated to have 450 branded searches compared to Maze’s 50, and held a 41.7% Share of Search versus Maze’s 4.6%.

## Cite this page

Brandwave. "Maze vs Optimal Workshop: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/maze-vs-optimal-workshop

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maze-vs-optimal-workshop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.