---
title: "Mazda vs Subaru: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Mazda or Subaru? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mazda-vs-subaru"
publisher: "Brandwave"
---

# Mazda vs Subaru: Which is more popular by branded search in New Zealand?

Which is more popular in search, Mazda or Subaru? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mazda and Subaru
- **Competitive set**: Car brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Mazda Share of Search**: 4.2%
- **Subaru Share of Search**: 3.1%

## Which is more popular in search, Mazda or Subaru?

- In August 2026, Mazda had more branded searches than Subaru among car brands in New Zealand. Mazda was estimated to have 52.3K branded searches compared to Subaru’s 38K, and held a 4.2% Share of Search versus Subaru’s 3.1%.
- Mazda was ahead of Subaru in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mazda’s estimated Share of Search among car brands in New Zealand moved from 4.1% to 4.2%, and its estimated monthly branded searches moved from 50.1K to 52.3K.
- Across the 11 months ending August 2026, Subaru’s estimated Share of Search among car brands in New Zealand moved from 3.2% to 3.1%, and its estimated monthly branded searches moved from 40.1K to 38K.

## How did search popularity change for New Zealand car brands in August 2026?

- Mazda’s estimated Share of Search among car brands in New Zealand has gained ground for 3 months in a row, from 3.6% to 4.2% in August 2026.
- In August 2026, Subaru fell from 9th to 11th among car brands in New Zealand.

## Month by month

| Month | Mazda estimated searches | Mazda Share of Search | Mazda rank | Subaru estimated searches | Subaru Share of Search | Subaru rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50.1K | 4.1% | 4 | 40.1K | 3.2% | 10 |
| Nov 2025 | 48.1K | 4% | 4 | 36.9K | 3.1% | 12 |
| Dec 2025 | 43.8K | 3.9% | 5 | 35.6K | 3.2% | 8 |
| Jan 2026 | 55.8K | 4.3% | 4 | 42.2K | 3.2% | 9 |
| Feb 2026 | 54.2K | 4.5% | 3 | 38.2K | 3.2% | 9 |
| Mar 2026 | 52.4K | 3.5% | 9 | 38.8K | 2.6% | 12 |
| Apr 2026 | 43.2K | 3.3% | 8 | 35.1K | 2.7% | 12 |
| May 2026 | 47.5K | 3.6% | 8 | 37.9K | 2.9% | 12 |
| Jun 2026 | 45.5K | 3.8% | 6 | 38.9K | 3.3% | 9 |
| Jul 2026 | 45.8K | 3.9% | 5 | 37.5K | 3.2% | 9 |
| Aug 2026 | 52.3K | 4.2% | 5 | 38K | 3.1% | 11 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mazda’s and Subaru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mazda**: Measured on the search terms “axela”, “demio”, “mazda”, “mazda axela”, “mazda bt 50”, “mazda car”, “mazda cars”, “mazda cx 3”, “mazda cx 30”, “mazda cx 5”, “mazda cx 60”, “mazda cx5”, “mazda mazda 3”, “mazda mx 5”, “mazda new zealand”, “mazda nz” and “mx5”, summed into one figure.
- **Subaru**: Measured on the search terms “subaru”, “subaru brz”, “subaru car”, “subaru cars”, “subaru crosstrek”, “subaru forester”, “subaru impreza”, “subaru new zealand”, “subaru nz”, “subaru outback”, “subaru wrx” and “subaru xv”, summed into one figure.

- [Mazda profile](/demand/nz/brands/mazda)
- [Subaru profile](/demand/nz/brands/subaru)
- [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mazda or Subaru?

In August 2026, Mazda had more branded searches than Subaru among car brands in New Zealand. Mazda was estimated to have 52.3K branded searches compared to Subaru’s 38K, and held a 4.2% Share of Search versus Subaru’s 3.1%.

## Cite this page

Brandwave. "Mazda vs Subaru: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mazda-vs-subaru

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mazda-vs-subaru. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.