--- title: "Maybelline vs Tarte: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Maybelline or Tarte? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/maybelline-vs-tarte" publisher: "Brandwave" --- # Maybelline vs Tarte: Which is more popular by branded search in New Zealand? Which is more popular in search, Maybelline or Tarte? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maybelline and Tarte - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Maybelline Share of Search**: 11% - **Tarte Share of Search**: 0.63% ## Which is more popular in search, Maybelline or Tarte? - In August 2026, Maybelline had more branded searches than Tarte among makeup and cosmetics brands in New Zealand. Maybelline was estimated to have 18.7K branded searches compared to Tarte’s 1.1K, and held an 11% Share of Search versus Tarte’s 0.63%. - Maybelline was ahead of Tarte in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 8.1% to 11%, and its estimated monthly branded searches moved from 12.4K to 18.7K. - Across the 11 months ending August 2026, Tarte’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 0.88% to 0.63%, and its estimated monthly branded searches moved from 1.4K to 1.1K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, Maybelline gained estimated Share of Search among makeup and cosmetics brands in New Zealand, from 10.5% to 11%. - Estimated monthly branded searches for Tarte in New Zealand fell 20.7% over 11 measured months, from 1.4K to 1.1K in August 2026. ## Month by month | Month | Maybelline estimated searches | Maybelline Share of Search | Maybelline rank | Tarte estimated searches | Tarte Share of Search | Tarte rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.4K | 8.1% | 3 | 1.4K | 0.88% | 27 | | Nov 2025 | 13.5K | 7% | 5 | 1.6K | 0.85% | 24 | | Dec 2025 | 13.2K | 7.5% | 4 | 1.2K | 0.69% | 28 | | Jan 2026 | 12.8K | 9.2% | 2 | 970 | 0.7% | 30 | | Feb 2026 | 11.3K | 9% | 2 | 840 | 0.67% | 30 | | Mar 2026 | 12.9K | 9.5% | 3 | 890 | 0.66% | 30 | | Apr 2026 | 12.6K | 9.4% | 2 | 900 | 0.67% | 30 | | May 2026 | 13.4K | 8.8% | 2 | 2.2K | 1.5% | 20 | | Jun 2026 | 14.3K | 9.7% | 2 | 850 | 0.58% | 30 | | Jul 2026 | 17.7K | 10.5% | 2 | 1.1K | 0.68% | 29 | | Aug 2026 | 18.7K | 11% | 2 | 1.1K | 0.63% | 29 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Maybelline’s and Tarte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maybelline**: Measured on the search terms “maybelline”, “maybelline concealer”, “maybelline fit concealer”, “maybelline fit me”, “maybelline fit me concealer”, “maybelline fit me foundation”, “maybelline fit me matte poreless powder”, “maybelline fit me powder”, “maybelline foundation”, “maybelline lipstick”, “maybelline makeup”, “maybelline mascara”, “maybelline matte and poreless powder”, “maybelline matte poreless powder”, “maybelline nz”, “maybelline poreless powder”, “maybelline skin tint” and “maybelline skyhigh mascara”, summed into one figure. - **Tarte**: Measured on the search terms “tarte”, “tarte cosmetics”, “tarte cosmetics company”, “tarte foundation”, “tarte makeup”, “tarte mascara”, “tarte nz”, “tarte tartelette tubing mascara” and “tarte tubing mascara”, summed into one figure. - [Maybelline profile](/demand/nz/brands/maybelline) - [Tarte profile](/demand/nz/brands/tarte) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Maybelline or Tarte? In August 2026, Maybelline had more branded searches than Tarte among makeup and cosmetics brands in New Zealand. Maybelline was estimated to have 18.7K branded searches compared to Tarte’s 1.1K, and held an 11% Share of Search versus Tarte’s 0.63%. ## Cite this page Brandwave. "Maybelline vs Tarte: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/maybelline-vs-tarte This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maybelline-vs-tarte. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.