--- title: "Maxxis vs Pirelli: Which is more popular in New Zealand?" description: "Is Maxxis or Pirelli more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Truck tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/maxxis-vs-pirelli" publisher: "Brandwave" --- # Maxxis vs Pirelli: Which is more popular in New Zealand? Is Maxxis or Pirelli more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Truck tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maxxis and Pirelli - **Competitive set**: Truck tyre brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Maxxis Share of Search**: 2.5% - **Pirelli Share of Search**: 12.2% ## Is Maxxis or Pirelli more popular in search? - In October 2026, Pirelli had more branded searches than Maxxis among truck tyre brands in New Zealand. Pirelli had about 2,310 branded searches, while Maxxis had 480. Pirelli made up 12.2% of all truck tyre brand searches we track, and Maxxis accounted for 2.5%. - Pirelli was ahead of Maxxis in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Maxxis’ share of searches among truck tyre brands in New Zealand held steady at 2.5%, and its estimated monthly branded searches moved from 590 to 480. - Across the 12 months ending October 2026, Pirelli’s share of searches among truck tyre brands in New Zealand moved from 7% to 12.2%, and its estimated monthly branded searches moved from 1.6K to 2.3K. ## Top truck tyre brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maxxis was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pirelli did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Michelin | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bridgestone | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Goodyear | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Continental | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Hankook | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Pirelli | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maxxis | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about truck tyre brands - Asked ChatGPT "Which truck tyre brand should I buy in New Zealand?": 1. Michelin, 2. Bridgestone, 3. Continental, 4. Goodyear, 5. Hankook - Asked ChatGPT "What are the best truck tyre brands in New Zealand?": 1. Michelin, 2. Bridgestone, 3. Goodyear, 4. Continental, 5. Hankook - Asked ChatGPT "What's the best truck tyre brand in New Zealand for heavy-duty vehicles?": 1. Michelin, 2. Bridgestone, 3. Goodyear, 4. Continental - Searched Google, AI Overview "best truck tyres": 1. Michelin, 2. Bridgestone, 3. Hankook - Searched Google, AI Overview "heavy duty truck tyres": 1. Bridgestone, 2. Maxxis Not named in any answer: Pirelli. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand truck tyre brands in October 2026? - In October 2026, Pirelli gained share of searches among truck tyre brands in New Zealand, from 8.3% to 12.2%. - Estimated monthly branded searches for Maxxis in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in October 2026. ## How has branded search for Maxxis and Pirelli changed in New Zealand over the last 12 months? | Month | Maxxis estimated searches | Maxxis Share of Search | Maxxis rank | Pirelli estimated searches | Pirelli Share of Search | Pirelli rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 590 | 2.5% | 5 | 1.6K | 7% | 3 | | Dec 2025 | 390 | 1.8% | 6 | 1.3K | 6% | 3 | | Jan 2026 | 390 | 1.7% | 6 | 1.3K | 5.9% | 3 | | Feb 2026 | 390 | 2.1% | 6 | 1.3K | 6.6% | 3 | | Mar 2026 | 480 | 2.4% | 6 | 1.4K | 7.1% | 3 | | Apr 2026 | 390 | 2.3% | 6 | 1.3K | 7.8% | 3 | | May 2026 | 480 | 2.9% | 6 | 1.2K | 7.4% | 3 | | Jun 2026 | 480 | 2.4% | 6 | 1.5K | 7.2% | 3 | | Jul 2026 | 480 | 2% | 6 | 1.4K | 5.6% | 3 | | Aug 2026 | 390 | 2.1% | 6 | 1.4K | 7.4% | 3 | | Sep 2026 | 480 | 2.7% | 6 | 1.5K | 8.3% | 3 | | Oct 2026 | 480 | 2.5% | 6 | 2.3K | 12.2% | 3 | ## How are Maxxis’ and Pirelli’s branded searches counted? Brandwave collects information about searches that people make online using Maxxis’ and Pirelli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maxxis**: Measured on the search term “maxxis”. - **Pirelli**: Measured on the search terms “pirelli”, “pirelli angel gt”, “pirelli cinturato”, “pirelli cinturato rosso”, “pirelli p”, “pirelli powergy”, “pirelli scorpion” and “pirelli scorpion verde”, summed into one figure. - [Maxxis profile](/demand/nz/brands/maxxis) - [Pirelli profile](/demand/nz/brands/pirelli) - [All truck tyre brands in New Zealand](/demand/nz/categories/nz-truck-tires-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maxxis or Pirelli more popular in search? In October 2026, Pirelli had more branded searches than Maxxis among truck tyre brands in New Zealand. Pirelli had about 2,310 branded searches, while Maxxis had 480. Pirelli made up 12.2% of all truck tyre brand searches we track, and Maxxis accounted for 2.5%. ## Cite this page Brandwave. "Maxxis vs Pirelli: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/maxxis-vs-pirelli This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maxxis-vs-pirelli. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.