--- title: "Maxwell & Williams vs Zero Japan: Which is searched more in New Zealand?" description: "Is Maxwell & Williams or Zero Japan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teapot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/maxwell-williams-vs-zero-japan" publisher: "Brandwave" --- # Maxwell & Williams vs Zero Japan: Which is searched more in New Zealand? Is Maxwell & Williams or Zero Japan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teapot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maxwell & Williams and Zero Japan - **Competitive set**: Teapot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Maxwell & Williams Share of Search**: 18.6% - **Zero Japan Share of Search**: 3.5% ## Is Maxwell & Williams or Zero Japan more popular in search? - In September 2026, Maxwell & Williams had more branded searches than Zero Japan among teapot brands in New Zealand. Maxwell & Williams had about 590 branded searches, while Zero Japan had 110. Maxwell & Williams made up 18.6% of all teapot brand searches we track, and Zero Japan accounted for 3.5%. - Maxwell & Williams was ahead of Zero Japan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among teapot brands in New Zealand moved from 9.6% to 18.6%, and its estimated monthly branded searches moved from 390 to 590. - Across the 12 months ending September 2026, Zero Japan’s share of searches among teapot brands in New Zealand moved from 2.2% to 3.5%, and its estimated monthly branded searches moved from 90 to 110. ## Top teapot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maxwell & Williams was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Zero Japan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zero Japan was listed before Maxwell & Williams in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zero Japan | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | T2 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Maxwell & Williams | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Hario | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Avanti Homewares | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bodum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about teapot brands - Asked ChatGPT "Which teapot brand should I buy in New Zealand?": 1. Zero Japan, 2. Maxwell & Williams, 3. T2, 4. Avanti Homewares - Asked ChatGPT "What are the best teapot brands in New Zealand?": 1. T2, 2. Zero Japan, 3. Maxwell & Williams, 4. Avanti Homewares - Asked ChatGPT "What's the best teapot brand in New Zealand for loose leaf tea?": 1. Hario, 2. Avanti Homewares - Searched Google, AI Overview "teapot nz": 1. Maxwell & Williams, 2. Zero Japan, 3. T2 - Searched Google, AI Overview "ceramic teapot": 1. Maxwell & Williams Not named in any answer: Bodum. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand teapot brands in September 2026? - In September 2026, Maxwell & Williams lost share of searches among teapot brands in New Zealand, from 21.2% to 18.6%. - Estimated monthly branded searches for Zero Japan in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## Month by month | Month | Maxwell & Williams estimated searches | Maxwell & Williams Share of Search | Maxwell & Williams rank | Zero Japan estimated searches | Zero Japan Share of Search | Zero Japan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 9.6% | 3 | 90 | 2.2% | 5 | | Nov 2025 | 480 | 8.4% | 3 | 70 | 1.2% | 5 | | Dec 2025 | 720 | 10% | 3 | 140 | 1.9% | 4 | | Jan 2026 | 720 | 18.6% | 2 | 90 | 2.3% | 5 | | Feb 2026 | 480 | 18.5% | 2 | 70 | 2.7% | 5 | | Mar 2026 | 480 | 15.8% | 2 | 110 | 3.6% | 4 | | Apr 2026 | 590 | 18.6% | 2 | 110 | 3.5% | 5 | | May 2026 | 590 | 18.5% | 2 | 140 | 4.4% | 4 | | Jun 2026 | 590 | 16.3% | 2 | 110 | 3% | 4 | | Jul 2026 | 720 | 22.2% | 2 | 140 | 4.3% | 4 | | Aug 2026 | 720 | 21.2% | 2 | 110 | 3.2% | 5 | | Sep 2026 | 590 | 18.6% | 2 | 110 | 3.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Maxwell & Williams’ and Zero Japan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maxwell & Williams**: Measured on the search term “maxwell williams”. - **Zero Japan**: Measured on the search term “zero japan”. - [Maxwell & Williams profile](/demand/nz/brands/maxwell-williams) - [Zero Japan profile](/demand/nz/brands/zero-japan) - [All teapot brands in New Zealand](/demand/nz/categories/nz-teapot-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maxwell & Williams or Zero Japan more popular in search? In September 2026, Maxwell & Williams had more branded searches than Zero Japan among teapot brands in New Zealand. Maxwell & Williams had about 590 branded searches, while Zero Japan had 110. Maxwell & Williams made up 18.6% of all teapot brand searches we track, and Zero Japan accounted for 3.5%. ## Cite this page Brandwave. "Maxwell & Williams vs Zero Japan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/maxwell-williams-vs-zero-japan This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maxwell-williams-vs-zero-japan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.