---
title: "Maxwell & Williams vs Wedgwood: Which is searched more in New Zealand?"
description: "Is Maxwell & Williams or Wedgwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware and tableware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/maxwell-williams-vs-wedgwood"
publisher: "Brandwave"
---

# Maxwell & Williams vs Wedgwood: Which is searched more in New Zealand?

Is Maxwell & Williams or Wedgwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware and tableware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Maxwell & Williams and Wedgwood
- **Competitive set**: Dinnerware and tableware brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Maxwell & Williams Share of Search**: 4.4%
- **Wedgwood Share of Search**: 4.6%

## Is Maxwell & Williams or Wedgwood more popular in search?

- In September 2026, Maxwell & Williams and Wedgwood were level in searches among dinnerware and tableware brands in New Zealand, with an estimated 670 versus 690 branded searches, at 4.4% and 4.6% of the total.
- The lead changed hands 4 times in the 12 months ending September 2026: Maxwell & Williams took it in December 2025, Wedgwood took it in February 2026, Maxwell & Williams took it in August 2026, Wedgwood took it in September 2026.
- Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinnerware and tableware brands in New Zealand moved from 3.4% to 4.4%, and its estimated monthly branded searches moved from 460 to 670.
- Across the 12 months ending September 2026, Wedgwood’s share of searches among dinnerware and tableware brands in New Zealand moved from 5.9% to 4.6%, and its estimated monthly branded searches moved from 800 to 690.

## Top dinnerware and tableware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maxwell & Williams was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wedgwood was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Maxwell & Williams was listed before Wedgwood in three out of four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Maxwell & Williams | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Denby | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Corelle | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Wedgwood | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Royal Doulton | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Le Creuset | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Robert Gordon | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Temuka Pottery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ecology | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dinnerware and tableware brands

- Asked ChatGPT "Which dinnerware brand should I buy in New Zealand?": 1. Maxwell & Williams, 2. Denby, 3. Robert Gordon
- Asked ChatGPT "What are the best dinnerware brands in New Zealand?": 1. Denby, 2. Corelle, 3. Maxwell & Williams, 4. Wedgwood, 5. Le Creuset
- Asked ChatGPT "What's the best dinnerware brand in New Zealand for a dining table?": 1. Royal Doulton, 2. Wedgwood, 3. Denby, 4. Maxwell & Williams, 5. Corelle
- Searched Google, AI Overview "best dinnerware brand": named none of the brands we track
- Searched Google, AI Overview "dinner set brands": 1. Corelle, 2. Maxwell & Williams, 3. Royal Doulton, 4. Wedgwood, 5. Le Creuset, 6. Denby

Not named in any answer: Temuka Pottery and Ecology.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand dinnerware and tableware brands in September 2026?

- In September 2026, Maxwell & Williams lost share of searches among dinnerware and tableware brands in New Zealand, from 5.4% to 4.4%.
- In September 2026, Wedgwood rose from 7th to 6th among dinnerware and tableware brands in New Zealand.

## Month by month

| Month | Maxwell & Williams estimated searches | Maxwell & Williams Share of Search | Maxwell & Williams rank | Wedgwood estimated searches | Wedgwood Share of Search | Wedgwood rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 460 | 3.4% | 7 | 800 | 5.9% | 6 |
| Nov 2025 | 570 | 3.3% | 7 | 660 | 3.8% | 6 |
| Dec 2025 | 810 | 4% | 6 | 640 | 3.2% | 7 |
| Jan 2026 | 820 | 5% | 5 | 720 | 4.4% | 7 |
| Feb 2026 | 530 | 4.1% | 7 | 570 | 4.4% | 6 |
| Mar 2026 | 560 | 3.8% | 7 | 750 | 5% | 6 |
| Apr 2026 | 670 | 4.6% | 7 | 720 | 4.9% | 6 |
| May 2026 | 690 | 4.5% | 7 | 950 | 6.1% | 5 |
| Jun 2026 | 660 | 4% | 7 | 920 | 5.6% | 5 |
| Jul 2026 | 790 | 4.9% | 7 | 910 | 5.7% | 5 |
| Aug 2026 | 810 | 5.4% | 6 | 730 | 4.8% | 7 |
| Sep 2026 | 670 | 4.4% | 7 | 690 | 4.6% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Maxwell & Williams’ and Wedgwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Maxwell & Williams**: Measured on the search terms “maxwell and williams cashmere”, “maxwell williams”, “maxwell williams cashmere” and “maxwell williams tagine”, summed into one figure.
- **Wedgwood**: Measured on the search terms “josiah wedgwood”, “vera wang wedgwood”, “wedgwood”, “wedgwood bone china”, “wedgwood china”, “wedgwood dinner set”, “wedgwood glassware”, “wedgwood jasperware”, “wedgwood plates”, “wedgwood pottery”, “wedgwood stamps”, “wedgwood tableware” and “wedgwood tea set”, summed into one figure.

- [Maxwell & Williams profile](/demand/nz/brands/maxwell-williams)
- [Wedgwood profile](/demand/nz/brands/wedgwood)
- [All dinnerware and tableware brands in New Zealand](/demand/nz/categories/nz-dinnerware-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Maxwell & Williams or Wedgwood more popular in search?

In September 2026, Maxwell & Williams and Wedgwood were level in searches among dinnerware and tableware brands in New Zealand, with an estimated 670 versus 690 branded searches, at 4.4% and 4.6% of the total.

## Cite this page

Brandwave. "Maxwell & Williams vs Wedgwood: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/maxwell-williams-vs-wedgwood

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maxwell-williams-vs-wedgwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.