--- title: "Maxigesic vs Voltaren: Which is searched more in New Zealand?" description: "Is Maxigesic or Voltaren more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/maxigesic-vs-voltaren" publisher: "Brandwave" --- # Maxigesic vs Voltaren: Which is searched more in New Zealand? Is Maxigesic or Voltaren more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pain relief brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maxigesic and Voltaren - **Competitive set**: Pain relief brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Maxigesic Share of Search**: 12.8% - **Voltaren Share of Search**: 0.39% ## Is Maxigesic or Voltaren more popular in search? - In September 2026, Maxigesic had more branded searches than Voltaren among pain relief brands in New Zealand. Maxigesic had about 2,330 branded searches, while Voltaren had 70. Maxigesic made up 12.8% of all pain relief brand searches we track, and Voltaren accounted for 0.39%. - Maxigesic was ahead of Voltaren in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maxigesic’s share of searches among pain relief brands in New Zealand moved from 13.4% to 12.8%, and its estimated monthly branded searches moved from 2K to 2.3K. - Across the 12 months ending September 2026, Voltaren’s share of searches among pain relief brands in New Zealand moved from 0.61% to 0.39%, and its estimated monthly branded searches moved from 90 to 70. ## Top pain relief brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Voltaren was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Maxigesic was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Maxigesic was listed before Voltaren in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Panadol | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Nurofen | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Maxigesic | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Voltaren | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Deep Heat | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Disprin | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Naprogesic | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about pain relief brands - Asked ChatGPT "Which pain relief brand should I buy in New Zealand?": 1. Panadol, 2. Nurofen - Asked ChatGPT "What are the best pain relief brands in New Zealand?": 1. Panadol, 2. Nurofen, 3. Voltaren, 4. Deep Heat, 5. Naprogesic - Asked ChatGPT "What's the best pain relief brand in New Zealand for headaches and aches?": 1. Panadol, 2. Nurofen, 3. Disprin - Searched Google, AI Overview "best pain relief": 1. Panadol, 2. Nurofen, 3. Maxigesic, 4. Voltaren - Searched Google, AI Overview "strong pain relief": 1. Maxigesic, 2. Voltaren Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pain relief brands in September 2026? - In September 2026, Deep Heat overtook Maxigesic to rank 3rd among pain relief brands in New Zealand, with 16% of the searches. - In September 2026, Maxigesic lost share of searches among pain relief brands in New Zealand, from 13.7% to 12.8%. - Estimated monthly branded searches for Voltaren in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026. ## Month by month | Month | Maxigesic estimated searches | Maxigesic Share of Search | Maxigesic rank | Voltaren estimated searches | Voltaren Share of Search | Voltaren rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 13.4% | 3 | 90 | 0.61% | 7 | | Nov 2025 | 1.8K | 13% | 4 | 120 | 0.85% | 7 | | Dec 2025 | 1.6K | 12.2% | 4 | 80 | 0.63% | 7 | | Jan 2026 | 1.6K | 11.2% | 4 | 90 | 0.63% | 7 | | Feb 2026 | 1.6K | 11.8% | 4 | 80 | 0.59% | 7 | | Mar 2026 | 2K | 13.2% | 3 | 80 | 0.54% | 7 | | Apr 2026 | 2.8K | 18.5% | 3 | 100 | 0.66% | 7 | | May 2026 | 2.4K | 15.1% | 4 | 110 | 0.69% | 7 | | Jun 2026 | 2.1K | 13.1% | 4 | 80 | 0.5% | 7 | | Jul 2026 | 2.3K | 14.3% | 4 | 100 | 0.61% | 7 | | Aug 2026 | 2.9K | 13.7% | 3 | 120 | 0.56% | 7 | | Sep 2026 | 2.3K | 12.8% | 4 | 70 | 0.39% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Maxigesic’s and Voltaren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maxigesic**: Measured on the search terms “maxigesic”, “maxigesic countdown”, “maxigesic dosage”, “maxigesic pain relief”, “maxigesic pe”, “maxigesic tablets”, “maxigesic tablets uses” and “maxigesic triple action”, summed into one figure. - **Voltaren**: Measured on the search terms “voltaren and paracetamol” and “voltaren headache”, summed into one figure. - [Maxigesic profile](/demand/nz/brands/maxigesic) - [Voltaren profile](/demand/nz/brands/voltaren) - [All pain relief brands in New Zealand](/demand/nz/categories/nz-pain-relief-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maxigesic or Voltaren more popular in search? In September 2026, Maxigesic had more branded searches than Voltaren among pain relief brands in New Zealand. Maxigesic had about 2,330 branded searches, while Voltaren had 70. Maxigesic made up 12.8% of all pain relief brand searches we track, and Voltaren accounted for 0.39%. ## Cite this page Brandwave. "Maxigesic vs Voltaren: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/maxigesic-vs-voltaren This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maxigesic-vs-voltaren. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.