--- title: "Max Pennington’s AutoCity vs Turners: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Max Pennington’s AutoCity or Turners? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/max-penningtons-autocity-vs-turners" publisher: "Brandwave" --- # Max Pennington’s AutoCity vs Turners: Which is more popular by branded search in New Zealand? Which is more popular in search, Max Pennington’s AutoCity or Turners? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Max Pennington’s AutoCity and Turners - **Competitive set**: New Plymouth used car dealerships - **Market**: New Zealand - **Month measured**: Aug 2026 - **Max Pennington’s AutoCity Share of Search**: 0.82% - **Turners Share of Search**: 98.2% ## Which is more popular in search, Max Pennington’s AutoCity or Turners? - In August 2026, Turners had more branded searches than Max Pennington’s AutoCity among new plymouth used car dealerships in New Zealand. Turners was estimated to have 116K branded searches compared to Max Pennington’s AutoCity’s 970, and held a 98.2% Share of Search versus Max Pennington’s AutoCity’s 0.82%. - Turners was ahead of Max Pennington’s AutoCity in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Max Pennington’s AutoCity’s estimated Share of Search among new plymouth used car dealerships in New Zealand moved from 0.93% to 0.82%, and its estimated monthly branded searches moved from 1.1K to 970. - Across the 11 months ending August 2026, Turners’ estimated Share of Search among new plymouth used car dealerships in New Zealand moved from 97.7% to 98.2%, and its estimated monthly branded searches moved from 112K to 116K. ## How did search popularity change for New Zealand new plymouth used car dealerships in August 2026? Neither Max Pennington’s AutoCity nor Turners moved beyond provider rounding among new plymouth used car dealerships in Aug 2026. ## Month by month | Month | Max Pennington’s AutoCity estimated searches | Max Pennington’s AutoCity Share of Search | Max Pennington’s AutoCity rank | Turners estimated searches | Turners Share of Search | Turners rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 0.93% | 2 | 112K | 97.7% | 1 | | Nov 2025 | 990 | 0.85% | 2 | 113K | 97.8% | 1 | | Dec 2025 | 1K | 1% | 2 | 101K | 97.8% | 1 | | Jan 2026 | 1.1K | 0.82% | 2 | 133K | 98.1% | 1 | | Feb 2026 | 1.1K | 0.89% | 2 | 118K | 98.1% | 1 | | Mar 2026 | 1.2K | 0.93% | 2 | 130K | 98% | 1 | | Apr 2026 | 910 | 0.76% | 2 | 117K | 98.2% | 1 | | May 2026 | 990 | 0.82% | 2 | 118K | 98.2% | 1 | | Jun 2026 | 1.1K | 0.89% | 2 | 118K | 98.1% | 1 | | Jul 2026 | 1.1K | 0.96% | 2 | 111K | 97.9% | 1 | | Aug 2026 | 970 | 0.82% | 2 | 116K | 98.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Max Pennington’s AutoCity’s and Turners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Max Pennington’s AutoCity**: Measured on the search terms “auto city panel and paint”, “autocity new plymouth”, “autocity paint and panel”, “autocity panel and paint”, “max pennington autocity”, “max pennington autocity new plymouth”, “max pennington's autocity” and “max pennington’s autocity”, summed into one figure. - **Turners**: Measured on the search terms “turner's auto”, “turners”, “turners auction”, “turners auction damaged cars”, “turners auction live”, “turners auctions machinery”, “turners auto”, “turners avalon drive”, “turners botany”, “turners buy cars”, “turners car auctions”, “turners cars”, “turners cars botany”, “turners cars dunedin”, “turners cars for sale”, “turners cars near me”, “turners cars new plymouth”, “turners cars otahuhu”, “turners cars sell my car”, “turners cars te rapa road”, “turners cars westgate”, “turners cheap cars”, “turners co nz”, “turners crashed cars”, “turners finance”, “turners near me”, “turners nelson”, “turners nz”, “turners online”, “turners te rapa”, “turners used cars”, “turners westgate”, “turners.co.nz” and “turnerscars”, summed into one figure. - [Max Pennington’s AutoCity profile](/demand/nz/brands/max-penningtons-autocity) - [Turners profile](/demand/nz/brands/turners) - [All new plymouth used car dealerships in New Zealand](/demand/nz/categories/nz-new-plymouth-used-car-dealerships): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Max Pennington’s AutoCity or Turners? In August 2026, Turners had more branded searches than Max Pennington’s AutoCity among new plymouth used car dealerships in New Zealand. Turners was estimated to have 116K branded searches compared to Max Pennington’s AutoCity’s 970, and held a 98.2% Share of Search versus Max Pennington’s AutoCity’s 0.82%. ## Cite this page Brandwave. "Max Pennington’s AutoCity vs Turners: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/max-penningtons-autocity-vs-turners This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/max-penningtons-autocity-vs-turners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.