--- title: "Max and Beresford Orthodontists vs Milk Orthodontics: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Max and Beresford Orthodontists or Milk Orthodontics? Compare estimated monthly branded-search demand and Share of Search inside the Auckland orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/max-and-beresford-orthodontists-vs-milk-orthodontics" publisher: "Brandwave" --- # Max and Beresford Orthodontists vs Milk Orthodontics: Which is more popular by branded search in New Zealand? Which is more popular in search, Max and Beresford Orthodontists or Milk Orthodontics? Compare estimated monthly branded-search demand and Share of Search inside the Auckland orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Max and Beresford Orthodontists and Milk Orthodontics - **Competitive set**: Auckland orthodontic clinics - **Market**: New Zealand - **Month measured**: Aug 2026 - **Max and Beresford Orthodontists Share of Search**: 8.1% - **Milk Orthodontics Share of Search**: 9.1% ## Which is more popular in search, Max and Beresford Orthodontists or Milk Orthodontics? - In August 2026, Milk Orthodontics had more branded searches than Max and Beresford Orthodontists among auckland orthodontic clinics in New Zealand. Milk Orthodontics was estimated to have 890 branded searches compared to Max and Beresford Orthodontists’ 790, and held a 9.1% Share of Search versus Max and Beresford Orthodontists’ 8.1%. - The lead changed hands once in the 11 months ending August 2026: Milk Orthodontics took it in August 2026. - Across the 11 months ending August 2026, Max and Beresford Orthodontists’ estimated Share of Search among auckland orthodontic clinics in New Zealand moved from 7.1% to 8.1%, and its estimated monthly branded searches moved from 620 to 790. - Across the 11 months ending August 2026, Milk Orthodontics’ estimated Share of Search among auckland orthodontic clinics in New Zealand moved from 6.9% to 9.1%, and its estimated monthly branded searches moved from 600 to 890. ## How did search popularity change for New Zealand auckland orthodontic clinics in August 2026? - In August 2026, Milk Orthodontics overtook Max and Beresford Orthodontists to rank 4th among auckland orthodontic clinics in New Zealand, at 9.1%. - Estimated monthly branded searches for Max and Beresford Orthodontists in New Zealand rose 27.4% over 11 measured months, from 620 to 790 in August 2026. ## Month by month | Month | Max and Beresford Orthodontists estimated searches | Max and Beresford Orthodontists Share of Search | Max and Beresford Orthodontists rank | Milk Orthodontics estimated searches | Milk Orthodontics Share of Search | Milk Orthodontics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 620 | 7.1% | 6 | 600 | 6.9% | 7 | | Nov 2025 | 750 | 8.3% | 5 | 490 | 5.4% | 7 | | Dec 2025 | 760 | 10.2% | 4 | 390 | 5.2% | 7 | | Jan 2026 | 620 | 7.4% | 5 | 600 | 7.1% | 6 | | Feb 2026 | 750 | 8.4% | 5 | 590 | 6.6% | 6 | | Mar 2026 | 910 | 9.1% | 5 | 600 | 6% | 6 | | Apr 2026 | 900 | 9.9% | 4 | 600 | 6.6% | 6 | | May 2026 | 780 | 8.1% | 5 | 600 | 6.2% | 7 | | Jun 2026 | 920 | 9.2% | 4 | 730 | 7.3% | 6 | | Jul 2026 | 760 | 8.4% | 4 | 730 | 8% | 6 | | Aug 2026 | 790 | 8.1% | 6 | 890 | 9.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Max and Beresford Orthodontists’ and Milk Orthodontics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Max and Beresford Orthodontists**: Measured on the search terms “max & beresford”, “max and beresford”, “max and beresford orthodontists” and “max and beresford orthodontists nz”, summed into one figure. - **Milk Orthodontics**: Measured on the search terms “milk orthodontics” and “milk orthodontics auckland”, summed into one figure. - [Max and Beresford Orthodontists profile](/demand/nz/brands/max-and-beresford-orthodontists) - [Milk Orthodontics profile](/demand/nz/brands/milk-orthodontics) - [All auckland orthodontic clinics in New Zealand](/demand/nz/categories/nz-auckland-orthodontic-clinics): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Max and Beresford Orthodontists or Milk Orthodontics? In August 2026, Milk Orthodontics had more branded searches than Max and Beresford Orthodontists among auckland orthodontic clinics in New Zealand. Milk Orthodontics was estimated to have 890 branded searches compared to Max and Beresford Orthodontists’ 790, and held a 9.1% Share of Search versus Max and Beresford Orthodontists’ 8.1%. ## Cite this page Brandwave. "Max and Beresford Orthodontists vs Milk Orthodontics: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/max-and-beresford-orthodontists-vs-milk-orthodontics This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/max-and-beresford-orthodontists-vs-milk-orthodontics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.