--- title: "Maui Jim vs Quay: Which is searched more in New Zealand?" description: "Is Maui Jim or Quay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/maui-jim-vs-quay" publisher: "Brandwave" --- # Maui Jim vs Quay: Which is searched more in New Zealand? Is Maui Jim or Quay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maui Jim and Quay - **Competitive set**: Sunglasses brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Maui Jim Share of Search**: 1.3% - **Quay Share of Search**: 2.9% ## Is Maui Jim or Quay more popular in search? - In September 2026, Quay had more branded searches than Maui Jim among sunglasses brands in New Zealand. Quay had about 1,090 branded searches, while Maui Jim had 480. Quay made up 2.9% of all sunglasses brand searches we track, and Maui Jim accounted for 1.3%. - Quay was ahead of Maui Jim in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in New Zealand moved from 1.9% to 1.3%, and its estimated monthly branded searches moved from 590 to 480. - Across the 12 months ending September 2026, Quay’s share of searches among sunglasses brands in New Zealand moved from 3.6% to 2.9%, and its estimated monthly branded searches held steady at 1.1K. ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Maui Jim appeared in all four answers. Quay was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Maui Jim was listed before Quay in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Maui Jim | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Le Specs | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Oakley | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Quay | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Bollé | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Carrera | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sunglasses brands - Asked ChatGPT "Which sunglasses brand should I buy in New Zealand?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Bollé - Asked ChatGPT "What are the best sunglasses brands in New Zealand?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Le Specs - Asked ChatGPT "What's the best sunglasses brand in New Zealand for everyday wear?": 1. Ray-Ban, 2. Le Specs, 3. Maui Jim, 4. Oakley - Searched Google, AI Overview "sunglasses brands": 1. Ray-Ban, 2. Le Specs, 3. Quay, 4. Oakley, 5. Maui Jim Not named in any answer: Carrera. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sunglasses brands in September 2026? - Estimated monthly branded searches for Maui Jim in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Month by month | Month | Maui Jim estimated searches | Maui Jim Share of Search | Maui Jim rank | Quay estimated searches | Quay Share of Search | Quay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 1.9% | 5 | 1.1K | 3.6% | 4 | | Nov 2025 | 720 | 1.6% | 5 | 2K | 4.3% | 4 | | Dec 2025 | 880 | 1.9% | 5 | 1.6K | 3.4% | 4 | | Jan 2026 | 720 | 2% | 5 | 1.1K | 3% | 4 | | Feb 2026 | 590 | 2% | 5 | 920 | 3.1% | 4 | | Mar 2026 | 720 | 2.4% | 5 | 1.1K | 3.6% | 4 | | Apr 2026 | 480 | 1.7% | 5 | 780 | 2.8% | 4 | | May 2026 | 590 | 2% | 5 | 770 | 2.6% | 4 | | Jun 2026 | 480 | 1.5% | 5 | 1K | 3.3% | 4 | | Jul 2026 | 480 | 1.4% | 5 | 1.1K | 3.2% | 4 | | Aug 2026 | 480 | 1.4% | 5 | 1.1K | 3.2% | 4 | | Sep 2026 | 480 | 1.3% | 5 | 1.1K | 2.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Maui Jim’s and Quay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maui Jim**: Measured on the search term “maui jim”. - **Quay**: Measured on the search terms “quay glasses”, “quay omen sunglasses”, “quay polarised” and “quay sunglasses”, summed into one figure. - [Maui Jim profile](/demand/nz/brands/maui-jim) - [Quay profile](/demand/nz/brands/quay) - [All sunglasses brands in New Zealand](/demand/nz/categories/nz-sunglasses-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maui Jim or Quay more popular in search? In September 2026, Quay had more branded searches than Maui Jim among sunglasses brands in New Zealand. Quay had about 1,090 branded searches, while Maui Jim had 480. Quay made up 2.9% of all sunglasses brand searches we track, and Maui Jim accounted for 1.3%. ## Cite this page Brandwave. "Maui Jim vs Quay: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/maui-jim-vs-quay This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maui-jim-vs-quay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.