---
title: "Matua vs Stoneleigh: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Matua or Stoneleigh? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/matua-vs-stoneleigh"
publisher: "Brandwave"
---

# Matua vs Stoneleigh: Which is more popular by branded search in New Zealand?

Which is more popular in search, Matua or Stoneleigh? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Matua and Stoneleigh
- **Competitive set**: Wine brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Matua Share of Search**: 13.5%
- **Stoneleigh Share of Search**: 4.2%

## Which is more popular in search, Matua or Stoneleigh?

- In August 2026, Matua had more branded searches than Stoneleigh among wine brands in New Zealand. Matua was estimated to have 4.1K branded searches compared to Stoneleigh’s 1.3K, and held a 13.5% Share of Search versus Stoneleigh’s 4.2%.
- Matua was ahead of Stoneleigh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Matua’s estimated Share of Search among wine brands in New Zealand moved from 9.4% to 13.5%, and its estimated monthly branded searches moved from 3.6K to 4.1K.
- Across the 11 months ending August 2026, Stoneleigh’s estimated Share of Search among wine brands in New Zealand moved from 2.4% to 4.2%, and its estimated monthly branded searches moved from 910 to 1.3K.

## How did search popularity change for New Zealand wine brands in August 2026?

- In August 2026, Matua gained estimated Share of Search among wine brands in New Zealand, from 12.1% to 13.5%.
- Stoneleigh’s estimated Share of Search among wine brands in New Zealand has gained ground for 3 months in a row, from 2.8% to 4.2% in August 2026.

## Month by month

| Month | Matua estimated searches | Matua Share of Search | Matua rank | Stoneleigh estimated searches | Stoneleigh Share of Search | Stoneleigh rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 9.4% | 3 | 910 | 2.4% | 9 |
| Nov 2025 | 3.6K | 8.2% | 3 | 1K | 2.3% | 9 |
| Dec 2025 | 3.9K | 6.5% | 3 | 1.5K | 2.5% | 8 |
| Jan 2026 | 3.9K | 7.2% | 3 | 1.5K | 2.7% | 7 |
| Feb 2026 | 4K | 8% | 3 | 1.1K | 2.3% | 9 |
| Mar 2026 | 5.8K | 11.9% | 3 | 1.4K | 3% | 7 |
| Apr 2026 | 4.6K | 12% | 3 | 1.3K | 3.3% | 7 |
| May 2026 | 4.2K | 12% | 3 | 980 | 2.8% | 8 |
| Jun 2026 | 5.9K | 19.8% | 3 | 990 | 3.3% | 7 |
| Jul 2026 | 3.5K | 12.1% | 3 | 1.1K | 3.8% | 7 |
| Aug 2026 | 4.1K | 13.5% | 3 | 1.3K | 4.2% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Matua’s and Stoneleigh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Matua**: Measured on the search terms “matua”, “matua marlborough”, “matua near me”, “matua nz”, “matua pinot”, “matua sauvignon” and “matua wine”, summed into one figure.
- **Stoneleigh**: Measured on the search terms “stoneleigh”, “stoneleigh near me”, “stoneleigh new zealand”, “stoneleigh nz”, “stoneleigh pinot noir”, “stoneleigh sauvignon blanc” and “stoneleigh wine”, summed into one figure.

- [Matua profile](/demand/nz/brands/matua)
- [Stoneleigh profile](/demand/nz/brands/stoneleigh)
- [All wine brands in New Zealand](/demand/nz/categories/nz-wine-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Matua or Stoneleigh?

In August 2026, Matua had more branded searches than Stoneleigh among wine brands in New Zealand. Matua was estimated to have 4.1K branded searches compared to Stoneleigh’s 1.3K, and held a 13.5% Share of Search versus Stoneleigh’s 4.2%.

## Cite this page

Brandwave. "Matua vs Stoneleigh: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/matua-vs-stoneleigh

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/matua-vs-stoneleigh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.