---
title: "Matua vs Oyster Bay: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Matua or Oyster Bay? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/matua-vs-oyster-bay"
publisher: "Brandwave"
---

# Matua vs Oyster Bay: Which is more popular by branded search in New Zealand?

Which is more popular in search, Matua or Oyster Bay? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Matua and Oyster Bay
- **Competitive set**: Wine brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Matua Share of Search**: 13.5%
- **Oyster Bay Share of Search**: 4%

## Which is more popular in search, Matua or Oyster Bay?

- In August 2026, Matua had more branded searches than Oyster Bay among wine brands in New Zealand. Matua was estimated to have 4.1K branded searches compared to Oyster Bay’s 1.2K, and held a 13.5% Share of Search versus Oyster Bay’s 4%.
- Matua was ahead of Oyster Bay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Matua’s estimated Share of Search among wine brands in New Zealand moved from 9.4% to 13.5%, and its estimated monthly branded searches moved from 3.6K to 4.1K.
- Across the 11 months ending August 2026, Oyster Bay’s estimated Share of Search among wine brands in New Zealand moved from 3.4% to 4%, and its estimated monthly branded searches moved from 1.3K to 1.2K.

## How did search popularity change for New Zealand wine brands in August 2026?

- In August 2026, Matua gained estimated Share of Search among wine brands in New Zealand, from 12.1% to 13.5%.
- In August 2026, Oyster Bay fell from 6th to 7th among wine brands in New Zealand.

## Month by month

| Month | Matua estimated searches | Matua Share of Search | Matua rank | Oyster Bay estimated searches | Oyster Bay Share of Search | Oyster Bay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 9.4% | 3 | 1.3K | 3.4% | 6 |
| Nov 2025 | 3.6K | 8.2% | 3 | 1.4K | 3.2% | 6 |
| Dec 2025 | 3.9K | 6.5% | 3 | 2.5K | 4.1% | 6 |
| Jan 2026 | 3.9K | 7.2% | 3 | 1.5K | 2.8% | 6 |
| Feb 2026 | 4K | 8% | 3 | 1.5K | 3% | 6 |
| Mar 2026 | 5.8K | 11.9% | 3 | 1.5K | 3% | 6 |
| Apr 2026 | 4.6K | 12% | 3 | 1.4K | 3.6% | 6 |
| May 2026 | 4.2K | 12% | 3 | 1.4K | 4% | 6 |
| Jun 2026 | 5.9K | 19.8% | 3 | 1.1K | 3.8% | 6 |
| Jul 2026 | 3.5K | 12.1% | 3 | 1.3K | 4.4% | 6 |
| Aug 2026 | 4.1K | 13.5% | 3 | 1.2K | 4% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Matua’s and Oyster Bay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Matua**: Measured on the search terms “matua”, “matua marlborough”, “matua near me”, “matua nz”, “matua pinot”, “matua sauvignon” and “matua wine”, summed into one figure.
- **Oyster Bay**: Measured on the search terms “oyster bay pinot noir”, “oyster bay rose wine”, “oyster bay sauvignon blanc”, “oyster bay sparkling wine” and “oyster bay wine”, summed into one figure.

- [Matua profile](/demand/nz/brands/matua)
- [Oyster Bay profile](/demand/nz/brands/oyster-bay)
- [All wine brands in New Zealand](/demand/nz/categories/nz-wine-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Matua or Oyster Bay?

In August 2026, Matua had more branded searches than Oyster Bay among wine brands in New Zealand. Matua was estimated to have 4.1K branded searches compared to Oyster Bay’s 1.2K, and held a 13.5% Share of Search versus Oyster Bay’s 4%.

## Cite this page

Brandwave. "Matua vs Oyster Bay: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/matua-vs-oyster-bay

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/matua-vs-oyster-bay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.