--- title: "Matthews Eyecare vs OPSM: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Matthews Eyecare or OPSM? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/matthews-eyecare-vs-opsm" publisher: "Brandwave" --- # Matthews Eyecare vs OPSM: Which is more popular by branded search in New Zealand? Which is more popular in search, Matthews Eyecare or OPSM? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Matthews Eyecare and OPSM - **Competitive set**: Dunedin optometrists - **Market**: New Zealand - **Month measured**: Aug 2026 - **Matthews Eyecare Share of Search**: 3% - **OPSM Share of Search**: 21.1% ## Which is more popular in search, Matthews Eyecare or OPSM? - In August 2026, OPSM had more branded searches than Matthews Eyecare among dunedin optometrists in New Zealand. OPSM was estimated to have 30.6K branded searches compared to Matthews Eyecare’s 4.3K, and held a 21.1% Share of Search versus Matthews Eyecare’s 3%. - OPSM was ahead of Matthews Eyecare in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among dunedin optometrists in New Zealand moved from 2.3% to 3%, and its estimated monthly branded searches moved from 3.3K to 4.3K. - Across the 11 months ending August 2026, OPSM’s estimated Share of Search among dunedin optometrists in New Zealand moved from 20% to 21.1%, and its estimated monthly branded searches moved from 28.4K to 30.6K. ## How did search popularity change for New Zealand dunedin optometrists in August 2026? - In August 2026, Matthews Eyecare gained estimated Share of Search among dunedin optometrists in New Zealand, from 2.2% to 3%. - In August 2026, OPSM lost estimated Share of Search among dunedin optometrists in New Zealand, from 21.8% to 21.1%. ## Month by month | Month | Matthews Eyecare estimated searches | Matthews Eyecare Share of Search | Matthews Eyecare rank | OPSM estimated searches | OPSM Share of Search | OPSM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.3K | 2.3% | 4 | 28.4K | 20% | 2 | | Nov 2025 | 3.4K | 2.1% | 4 | 33.6K | 21.1% | 2 | | Dec 2025 | 3.3K | 2.4% | 4 | 30.4K | 22.3% | 2 | | Jan 2026 | 3.3K | 2.1% | 4 | 31.2K | 20.2% | 2 | | Feb 2026 | 3.3K | 2.4% | 4 | 26.1K | 19.1% | 2 | | Mar 2026 | 3.5K | 2.1% | 4 | 30.8K | 18.9% | 2 | | Apr 2026 | 3.2K | 2% | 4 | 29.2K | 18.7% | 2 | | May 2026 | 3.1K | 1.9% | 4 | 31.3K | 19.4% | 2 | | Jun 2026 | 3.3K | 2.2% | 4 | 30.7K | 21% | 2 | | Jul 2026 | 3.2K | 2.2% | 4 | 31.1K | 21.8% | 2 | | Aug 2026 | 4.3K | 3% | 4 | 30.6K | 21.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Matthews Eyecare’s and OPSM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Matthews Eyecare**: Measured on the search terms “matthews eyecare”, “matthews eyecare blenheim”, “matthews eyecare cambridge”, “matthews eyecare christchurch”, “matthews eyecare dunedin”, “matthews eyecare invercargill”, “matthews eyecare motueka”, “matthews eyecare nelson”, “matthews eyecare new plymouth”, “matthews eyecare richmond”, “matthews eyecare taupo”, “matthews eyecare tauranga”, “matthews eyecare te awamutu”, “matthews eyecare te puke”, “matthews eyecare wellington”, “matthews eyecare whangarei”, “matthews eyewear”, “matthews eyewear and eyecare” and “matthews optometrists”, summed into one figure. - **OPSM**: Measured on the search terms “opsm”, “opsm co nz”, “opsm contact lenses”, “opsm cuba street”, “opsm dunedin”, “opsm eye exam”, “opsm eye exam cost”, “opsm glasses”, “opsm lynnmall”, “opsm napier”, “opsm near me”, “opsm nelson”, “opsm new plymouth”, “opsm new zealand”, “opsm northwest”, “opsm nz”, “opsm online”, “opsm optometrist”, “opsm palmerston north”, “opsm plaza”, “opsm queen st”, “opsm queensgate”, “opsm southern cross”, “opsm st lukes”, “opsm sunglasses”, “opsm sylvia park”, “opsm the base”, “opsm the palms”, “opsm westcity” and “opsm.co.nz”, summed into one figure. - [Matthews Eyecare profile](/demand/nz/brands/matthews-eyecare) - [OPSM profile](/demand/nz/brands/opsm) - [All dunedin optometrists in New Zealand](/demand/nz/categories/nz-dunedin-optometrists): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Matthews Eyecare or OPSM? In August 2026, OPSM had more branded searches than Matthews Eyecare among dunedin optometrists in New Zealand. OPSM was estimated to have 30.6K branded searches compared to Matthews Eyecare’s 4.3K, and held a 21.1% Share of Search versus Matthews Eyecare’s 3%. ## Cite this page Brandwave. "Matthews Eyecare vs OPSM: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/matthews-eyecare-vs-opsm This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/matthews-eyecare-vs-opsm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.