--- title: "Matt Barker Orthodontist vs Ministry of Smile: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Matt Barker Orthodontist or Ministry of Smile? Compare estimated monthly branded-search demand and Share of Search inside the Wellington orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/matt-barker-orthodontist-vs-ministry-of-smile" publisher: "Brandwave" --- # Matt Barker Orthodontist vs Ministry of Smile: Which is more popular by branded search in New Zealand? Which is more popular in search, Matt Barker Orthodontist or Ministry of Smile? Compare estimated monthly branded-search demand and Share of Search inside the Wellington orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Matt Barker Orthodontist and Ministry of Smile - **Competitive set**: Wellington orthodontic clinics - **Market**: New Zealand - **Month measured**: Aug 2026 - **Matt Barker Orthodontist Share of Search**: 23.3% - **Ministry of Smile Share of Search**: 23.3% ## Which is more popular in search, Matt Barker Orthodontist or Ministry of Smile? - In August 2026, Matt Barker Orthodontist and Ministry of Smile were level on Share of Search among wellington orthodontic clinics in New Zealand, with an estimated 280 branded searches each, at 23.3% estimated Share of Search each. - Matt Barker Orthodontist was ahead of Ministry of Smile in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Matt Barker Orthodontist’s estimated Share of Search among wellington orthodontic clinics in New Zealand moved from 27.8% to 23.3%, and its estimated monthly branded searches moved from 270 to 280. - Across the 11 months ending August 2026, Ministry of Smile’s estimated Share of Search among wellington orthodontic clinics in New Zealand moved from 19.6% to 23.3%, and its estimated monthly branded searches moved from 190 to 280. ## How did search popularity change for New Zealand wellington orthodontic clinics in August 2026? - In August 2026, Matt Barker Orthodontist lost estimated Share of Search among wellington orthodontic clinics in New Zealand, from 24% to 23.3%. - In August 2026, Ministry of Smile lost estimated Share of Search among wellington orthodontic clinics in New Zealand, from 24% to 23.3%. ## Month by month | Month | Matt Barker Orthodontist estimated searches | Matt Barker Orthodontist Share of Search | Matt Barker Orthodontist rank | Ministry of Smile estimated searches | Ministry of Smile Share of Search | Ministry of Smile rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 270 | 27.8% | 2 | 190 | 19.6% | 3 | | Nov 2025 | 270 | 28.1% | 2 | 150 | 15.6% | 3 | | Dec 2025 | 220 | 24.7% | 2 | 130 | 14.6% | 4 | | Jan 2026 | 230 | 27.7% | 2 | 170 | 20.5% | 3 | | Feb 2026 | 270 | 27.6% | 2 | 200 | 20.4% | 3 | | Mar 2026 | 280 | 28.6% | 2 | 190 | 19.4% | 3 | | Apr 2026 | 230 | 24.2% | 2 | 210 | 22.1% | 3 | | May 2026 | 410 | 37.3% | 2 | 170 | 15.5% | 3 | | Jun 2026 | 280 | 27.2% | 2 | 230 | 22.3% | 3 | | Jul 2026 | 230 | 24% | 2 | 230 | 24% | 3 | | Aug 2026 | 280 | 23.3% | 2 | 280 | 23.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Matt Barker Orthodontist’s and Ministry of Smile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Matt Barker Orthodontist**: Measured on the search terms “matt barker orthodontist”, “mb ortho” and “mbortho”, summed into one figure. - **Ministry of Smile**: Measured on the search terms “ministry of smile” and “ministry of smile wellington”, summed into one figure. - [Matt Barker Orthodontist profile](/demand/nz/brands/matt-barker-orthodontist) - [Ministry of Smile profile](/demand/nz/brands/ministry-of-smile) - [All wellington orthodontic clinics in New Zealand](/demand/nz/categories/nz-wellington-orthodontic-clinics): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Matt Barker Orthodontist or Ministry of Smile? In August 2026, Matt Barker Orthodontist and Ministry of Smile were level on Share of Search among wellington orthodontic clinics in New Zealand, with an estimated 280 branded searches each, at 23.3% estimated Share of Search each. ## Cite this page Brandwave. "Matt Barker Orthodontist vs Ministry of Smile: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/matt-barker-orthodontist-vs-ministry-of-smile This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/matt-barker-orthodontist-vs-ministry-of-smile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.