--- title: "Matillion vs Talend: Which is searched more in New Zealand?" description: "Is Matillion or Talend more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/matillion-vs-talend" publisher: "Brandwave" --- # Matillion vs Talend: Which is searched more in New Zealand? Is Matillion or Talend more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Matillion and Talend - **Competitive set**: Data integration and ETL tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Matillion Share of Search**: 2.2% - **Talend Share of Search**: 2.9% ## Is Matillion or Talend more popular in search? - In September 2026, Talend had more branded searches than Matillion among data integration and ETL tools in New Zealand. Talend had about 40 branded searches, while Matillion had 30. Talend made up 2.9% of all data integration and ETL tool searches we track, and Matillion accounted for 2.2%. - The lead changed hands 2 times in the 12 months ending September 2026: Matillion took it in June 2026, Talend took it in August 2026. - Across the 12 months ending September 2026, Matillion’s share of searches among data integration and ETL tools in New Zealand moved from 1.8% to 2.2%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending September 2026, Talend’s share of searches among data integration and ETL tools in New Zealand moved from 4.3% to 2.9%, and its estimated monthly branded searches moved from 70 to 40. ## Top data integration and ETL tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Matillion appeared in all five answers. Talend was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Matillion was listed before Talend in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fivetran | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Matillion | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Data Factory | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Airbyte | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Talend | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Stitch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data integration and ETL tools - Asked ChatGPT "Which ETL data integration tool should I use in New Zealand?": 1. Azure Data Factory, 2. Fivetran, 3. Airbyte, 4. Matillion - Asked ChatGPT "What are the best ETL data integration tools in New Zealand?": 1. Fivetran, 2. Matillion, 3. Airbyte, 4. Azure Data Factory - Asked ChatGPT "What's the best ETL data integration tool in New Zealand for a data team?": 1. Fivetran, 2. Azure Data Factory, 3. Matillion, 4. Airbyte - Searched Google, AI Overview "best etl tool": 1. Fivetran, 2. Airbyte, 3. Matillion - Searched Google, AI Overview "data pipeline tools": 1. Talend, 2. Fivetran, 3. Matillion Not named in any answer: Stitch. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand data integration and ETL tools in September 2026? - In September 2026, Talend lost share of searches among data integration and ETL tools in New Zealand, from 3.9% to 2.9%. ## Month by month | Month | Matillion estimated searches | Matillion Share of Search | Matillion rank | Talend estimated searches | Talend Share of Search | Talend rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 1.8% | 5 | 70 | 4.3% | 4 | | Nov 2025 | 30 | 2.4% | 5 | 60 | 4.7% | 4 | | Dec 2025 | 20 | 1.8% | 5 | 60 | 5.3% | 4 | | Jan 2026 | 30 | 2.6% | 5 | 50 | 4.4% | 4 | | Feb 2026 | 40 | 3% | 5 | 70 | 5.3% | 4 | | Mar 2026 | 20 | 1.3% | 6 | 60 | 4% | 4 | | Apr 2026 | 20 | 1.6% | 5 | 50 | 3.9% | 4 | | May 2026 | 30 | 2.3% | 5 | 50 | 3.9% | 4 | | Jun 2026 | 30 | 2.3% | 4 | 20 | 1.5% | 6 | | Jul 2026 | 30 | 2.4% | 4 | 20 | 1.6% | 6 | | Aug 2026 | 30 | 2.4% | 5 | 50 | 3.9% | 4 | | Sep 2026 | 30 | 2.2% | 5 | 40 | 2.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Matillion’s and Talend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Matillion**: Measured on the search term “matillion”. - **Talend**: Measured on the search terms “talend”, “talend data integration” and “talend etl”, summed into one figure. - [Matillion profile](/demand/nz/brands/matillion) - [Talend profile](/demand/nz/brands/talend) - [All data integration and ETL tools in New Zealand](/demand/nz/categories/nz-data-integration-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Matillion or Talend more popular in search? In September 2026, Talend had more branded searches than Matillion among data integration and ETL tools in New Zealand. Talend had about 40 branded searches, while Matillion had 30. Talend made up 2.9% of all data integration and ETL tool searches we track, and Matillion accounted for 2.2%. ## Cite this page Brandwave. "Matillion vs Talend: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/matillion-vs-talend This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/matillion-vs-talend. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.