--- title: "Matillion vs Stitch: Which is searched more in New Zealand?" description: "Is Matillion or Stitch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/matillion-vs-stitch" publisher: "Brandwave" --- # Matillion vs Stitch: Which is searched more in New Zealand? Is Matillion or Stitch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Matillion and Stitch - **Competitive set**: Data integration and ETL tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Matillion Share of Search**: 2.2% - **Stitch Share of Search**: 0.74% ## Is Matillion or Stitch more popular in search? - In September 2026, Matillion had more branded searches than Stitch among data integration and ETL tools in New Zealand. Matillion had about 30 branded searches, while Stitch had 10. Matillion made up 2.2% of all data integration and ETL tool searches we track, and Stitch accounted for 0.74%. - The lead changed hands 2 times in the 12 months ending September 2026: Stitch took it in March 2026, Matillion took it in May 2026. - Across the 12 months ending September 2026, Matillion’s share of searches among data integration and ETL tools in New Zealand moved from 1.8% to 2.2%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending September 2026, Stitch’s share of searches among data integration and ETL tools in New Zealand moved from 1.8% to 0.74%, and its estimated monthly branded searches moved from 30 to 10. ## Top data integration and ETL tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Matillion appeared in all five answers. Stitch did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fivetran | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Matillion | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Data Factory | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Airbyte | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Talend | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Stitch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data integration and ETL tools - Asked ChatGPT "Which ETL data integration tool should I use in New Zealand?": 1. Azure Data Factory, 2. Fivetran, 3. Airbyte, 4. Matillion - Asked ChatGPT "What are the best ETL data integration tools in New Zealand?": 1. Fivetran, 2. Matillion, 3. Airbyte, 4. Azure Data Factory - Asked ChatGPT "What's the best ETL data integration tool in New Zealand for a data team?": 1. Fivetran, 2. Azure Data Factory, 3. Matillion, 4. Airbyte - Searched Google, AI Overview "best etl tool": 1. Fivetran, 2. Airbyte, 3. Matillion - Searched Google, AI Overview "data pipeline tools": 1. Talend, 2. Fivetran, 3. Matillion Not named in any answer: Stitch. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand data integration and ETL tools in September 2026? - In September 2026, Stitch lost share of searches among data integration and ETL tools in New Zealand, from 1.6% to 0.74%. ## Month by month | Month | Matillion estimated searches | Matillion Share of Search | Matillion rank | Stitch estimated searches | Stitch Share of Search | Stitch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 1.8% | 5 | 30 | 1.8% | 6 | | Nov 2025 | 30 | 2.4% | 5 | 30 | 2.4% | 6 | | Dec 2025 | 20 | 1.8% | 5 | 10 | 0.88% | 6 | | Jan 2026 | 30 | 2.6% | 5 | 10 | 0.88% | 6 | | Feb 2026 | 40 | 3% | 5 | 40 | 3% | 6 | | Mar 2026 | 20 | 1.3% | 6 | 30 | 2% | 5 | | Apr 2026 | 20 | 1.6% | 5 | 20 | 1.6% | 6 | | May 2026 | 30 | 2.3% | 5 | 20 | 1.6% | 6 | | Jun 2026 | 30 | 2.3% | 4 | 30 | 2.3% | 5 | | Jul 2026 | 30 | 2.4% | 4 | 30 | 2.4% | 5 | | Aug 2026 | 30 | 2.4% | 5 | 20 | 1.6% | 6 | | Sep 2026 | 30 | 2.2% | 5 | 10 | 0.74% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Matillion’s and Stitch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Matillion**: Measured on the search term “matillion”. - **Stitch**: Measured on the search terms “stitch data”, “stitch data integration”, “stitch data pipeline” and “stitch etl”, summed into one figure. - [Matillion profile](/demand/nz/brands/matillion) - [Stitch profile](/demand/nz/brands/stitch) - [All data integration and ETL tools in New Zealand](/demand/nz/categories/nz-data-integration-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Matillion or Stitch more popular in search? In September 2026, Matillion had more branded searches than Stitch among data integration and ETL tools in New Zealand. Matillion had about 30 branded searches, while Stitch had 10. Matillion made up 2.2% of all data integration and ETL tool searches we track, and Stitch accounted for 0.74%. ## Cite this page Brandwave. "Matillion vs Stitch: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/matillion-vs-stitch This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/matillion-vs-stitch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.