--- title: "Maths Buddy vs Reading Eggs: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Maths Buddy or Reading Eggs? Compare estimated monthly branded-search demand and Share of Search inside the School learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/maths-buddy-vs-reading-eggs" publisher: "Brandwave" --- # Maths Buddy vs Reading Eggs: Which is more popular by branded search in New Zealand? Which is more popular in search, Maths Buddy or Reading Eggs? Compare estimated monthly branded-search demand and Share of Search inside the School learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maths Buddy and Reading Eggs - **Competitive set**: School learning platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Maths Buddy Share of Search**: 11.3% - **Reading Eggs Share of Search**: 11.5% ## Which is more popular in search, Maths Buddy or Reading Eggs? - In August 2026, Maths Buddy and Reading Eggs were level on Share of Search among school learning platforms in New Zealand, with an estimated 33.5K versus 34.1K branded searches, at 11.3% and 11.5% estimated Share of Search. - The lead changed hands 3 times in the 11 months ending August 2026: Reading Eggs took it in November 2025, Maths Buddy took it in May 2026, Reading Eggs took it in July 2026. - Across the 11 months ending August 2026, Maths Buddy’s estimated Share of Search among school learning platforms in New Zealand moved from 14.1% to 11.3%, and its estimated monthly branded searches moved from 33.4K to 33.5K. - Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among school learning platforms in New Zealand moved from 11.8% to 11.5%, and its estimated monthly branded searches moved from 27.9K to 34.1K. ## How did search popularity change for New Zealand school learning platforms in August 2026? - In August 2026, Maths Buddy overtook Prodigy to rank 4th among school learning platforms in New Zealand, at 11.3%. - In August 2026, Reading Eggs lost estimated Share of Search among school learning platforms in New Zealand, from 13.3% to 11.5%. ## Month by month | Month | Maths Buddy estimated searches | Maths Buddy Share of Search | Maths Buddy rank | Reading Eggs estimated searches | Reading Eggs Share of Search | Reading Eggs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.4K | 14.1% | 3 | 27.9K | 11.8% | 4 | | Nov 2025 | 33.5K | 14.2% | 4 | 33.9K | 14.4% | 3 | | Dec 2025 | 6.7K | 10.8% | 5 | 12.7K | 20.4% | 3 | | Jan 2026 | 1.7K | 6.9% | 5 | 7.5K | 29.9% | 1 | | Feb 2026 | 33.6K | 12.3% | 4 | 34.3K | 12.6% | 3 | | Mar 2026 | 50.2K | 12.2% | 4 | 50.8K | 12.3% | 3 | | Apr 2026 | 18.4K | 12.2% | 4 | 22.9K | 15.3% | 3 | | May 2026 | 40.9K | 14.6% | 3 | 33.9K | 12.1% | 4 | | Jun 2026 | 41K | 13.7% | 3 | 34K | 11.4% | 5 | | Jul 2026 | 18.4K | 10.7% | 5 | 23K | 13.3% | 3 | | Aug 2026 | 33.5K | 11.3% | 4 | 34.1K | 11.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Maths Buddy’s and Reading Eggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maths Buddy**: Measured on the search terms “maths buddy”, “maths buddy nz”, “maths buddy online”, “mathsbuddy”, “mathsbuddy co nz”, “mathsbuddy nz” and “speed skills maths buddy”, summed into one figure. - **Reading Eggs**: Measured on the search terms “abc reading eggs learn to read”, “reading eggs app”, “reading eggs cost”, “reading eggs games”, “reading eggs learning”, “reading eggs maths”, “reading eggs mathseeds”, “reading eggs near me”, “reading eggs nz”, “reading eggs online”, “reading eggs reading app”, “readingeggs”, “readingeggs co nz”, “readingeggs free”, “readingeggs maths” and “readingeggs nz”, summed into one figure. - [Maths Buddy profile](/demand/nz/brands/maths-buddy) - [Reading Eggs profile](/demand/nz/brands/reading-eggs) - [All school learning platforms in New Zealand](/demand/nz/categories/nz-school-learning-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Maths Buddy or Reading Eggs? In August 2026, Maths Buddy and Reading Eggs were level on Share of Search among school learning platforms in New Zealand, with an estimated 33.5K versus 34.1K branded searches, at 11.3% and 11.5% estimated Share of Search. ## Cite this page Brandwave. "Maths Buddy vs Reading Eggs: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/maths-buddy-vs-reading-eggs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maths-buddy-vs-reading-eggs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.