--- title: "Mathletics vs Reading Eggs: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mathletics or Reading Eggs? Compare estimated monthly branded-search demand and Share of Search inside the School learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mathletics-vs-reading-eggs" publisher: "Brandwave" --- # Mathletics vs Reading Eggs: Which is more popular by branded search in New Zealand? Which is more popular in search, Mathletics or Reading Eggs? Compare estimated monthly branded-search demand and Share of Search inside the School learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mathletics and Reading Eggs - **Competitive set**: School learning platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mathletics Share of Search**: 31% - **Reading Eggs Share of Search**: 11.5% ## Which is more popular in search, Mathletics or Reading Eggs? - In August 2026, Mathletics had more branded searches than Reading Eggs among school learning platforms in New Zealand. Mathletics was estimated to have 92K branded searches compared to Reading Eggs’ 34.1K, and held a 31% Share of Search versus Reading Eggs’ 11.5%. - The lead changed hands 2 times in the 11 months ending August 2026: Reading Eggs took it in January 2026, Mathletics took it in February 2026. - Across the 11 months ending August 2026, Mathletics’ estimated Share of Search among school learning platforms in New Zealand moved from 31.8% to 31%, and its estimated monthly branded searches moved from 75.3K to 92K. - Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among school learning platforms in New Zealand moved from 11.8% to 11.5%, and its estimated monthly branded searches moved from 27.9K to 34.1K. ## How did search popularity change for New Zealand school learning platforms in August 2026? - In August 2026, Mathletics gained estimated Share of Search among school learning platforms in New Zealand, from 29.3% to 31%. - In August 2026, Reading Eggs lost estimated Share of Search among school learning platforms in New Zealand, from 13.3% to 11.5%. ## Month by month | Month | Mathletics estimated searches | Mathletics Share of Search | Mathletics rank | Reading Eggs estimated searches | Reading Eggs Share of Search | Reading Eggs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 75.3K | 31.8% | 2 | 27.9K | 11.8% | 4 | | Nov 2025 | 75.3K | 32% | 1 | 33.9K | 14.4% | 3 | | Dec 2025 | 18.7K | 30.1% | 1 | 12.7K | 20.4% | 3 | | Jan 2026 | 3.9K | 15.7% | 4 | 7.5K | 29.9% | 1 | | Feb 2026 | 62K | 22.8% | 2 | 34.3K | 12.6% | 3 | | Mar 2026 | 112K | 27.2% | 2 | 50.8K | 12.3% | 3 | | Apr 2026 | 41.3K | 27.5% | 2 | 22.9K | 15.3% | 3 | | May 2026 | 75.5K | 26.9% | 2 | 33.9K | 12.1% | 4 | | Jun 2026 | 75.7K | 25.3% | 2 | 34K | 11.4% | 5 | | Jul 2026 | 50.5K | 29.3% | 2 | 23K | 13.3% | 3 | | Aug 2026 | 92K | 31% | 2 | 34.1K | 11.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mathletics’ and Reading Eggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mathletics**: Measured on the search terms “letics mathletics”, “live mathletics”, “mathletics”, “mathletics com”, “mathletics for students”, “mathletics free”, “mathletics learning”, “mathletics maths”, “mathletics near me”, “mathletics nz”, “mathletics old” and “mathletics online”, summed into one figure. - **Reading Eggs**: Measured on the search terms “abc reading eggs learn to read”, “reading eggs app”, “reading eggs cost”, “reading eggs games”, “reading eggs learning”, “reading eggs maths”, “reading eggs mathseeds”, “reading eggs near me”, “reading eggs nz”, “reading eggs online”, “reading eggs reading app”, “readingeggs”, “readingeggs co nz”, “readingeggs free”, “readingeggs maths” and “readingeggs nz”, summed into one figure. - [Mathletics profile](/demand/nz/brands/mathletics) - [Reading Eggs profile](/demand/nz/brands/reading-eggs) - [All school learning platforms in New Zealand](/demand/nz/categories/nz-school-learning-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mathletics or Reading Eggs? In August 2026, Mathletics had more branded searches than Reading Eggs among school learning platforms in New Zealand. Mathletics was estimated to have 92K branded searches compared to Reading Eggs’ 34.1K, and held a 31% Share of Search versus Reading Eggs’ 11.5%. ## Cite this page Brandwave. "Mathletics vs Reading Eggs: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mathletics-vs-reading-eggs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mathletics-vs-reading-eggs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.