--- title: "Matakauri Lodge vs Millbrook Resort: Which is searched more in New Zealand?" description: "Is Matakauri Lodge or Millbrook Resort more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/matakauri-lodge-vs-millbrook-resort" publisher: "Brandwave" --- # Matakauri Lodge vs Millbrook Resort: Which is searched more in New Zealand? Is Matakauri Lodge or Millbrook Resort more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Matakauri Lodge and Millbrook Resort - **Competitive set**: Queenstown hotels - **Market**: New Zealand - **Month measured**: Sep 2026 - **Matakauri Lodge Share of Search**: 1.3% - **Millbrook Resort Share of Search**: 15.1% ## Is Matakauri Lodge or Millbrook Resort more popular in search? - In September 2026, Millbrook Resort had more branded searches than Matakauri Lodge among Queenstown hotels in New Zealand. Millbrook Resort had about 7,060 branded searches, while Matakauri Lodge had 590. Millbrook Resort made up 15.1% of all Queenstown hotel searches we track, and Matakauri Lodge accounted for 1.3%. - Millbrook Resort was ahead of Matakauri Lodge in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Matakauri Lodge’s share of searches among Queenstown hotels in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 720 to 590. - Across the 12 months ending September 2026, Millbrook Resort’s share of searches among Queenstown hotels in New Zealand moved from 18.9% to 15.1%, and its estimated monthly branded searches moved from 8.7K to 7.1K. ## Top Queenstown hotels in ChatGPT and Google AI Overviews In three ChatGPT questions, Matakauri Lodge was mentioned in two out of three: in two of the three ChatGPT answers. Millbrook Resort did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Matakauri Lodge | 1st | 2 of 3 | 2 of 3 | | Eichardt's Private Hotel | 2nd | 2 of 3 | 2 of 3 | | QT Queenstown | 3rd | 2 of 3 | 2 of 3 | | Sofitel Queenstown | 4th | 2 of 3 | 2 of 3 | | The Rees Hotel | 5th | 3 of 3 | 3 of 3 | | Queenstown Park Boutique Hotel | 6th | 2 of 3 | 2 of 3 | | Kamana Lakehouse | 7th | 1 of 3 | 1 of 3 | | Hilton Queenstown Resort & Spa | 8th | 1 of 3 | 1 of 3 | | Novotel Queenstown Lakeside | Not ranked | 0 of 3 | 0 of 3 | | Millbrook Resort | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Queenstown hotels - Asked ChatGPT "Which hotel should I book in Queenstown, New Zealand?": 1. QT Queenstown, 2. Sofitel Queenstown, 3. The Rees Hotel, 4. Queenstown Park Boutique Hotel - Asked ChatGPT "What are the best hotels in Queenstown, New Zealand?": 1. Matakauri Lodge, 2. Eichardt's Private Hotel, 3. Sofitel Queenstown, 4. QT Queenstown, 5. The Rees Hotel, 6. Queenstown Park Boutique Hotel, 7. Hilton Queenstown Resort & Spa - Asked ChatGPT "What's the best hotel in Queenstown, New Zealand for a lake view stay?": 1. Matakauri Lodge, 2. Eichardt's Private Hotel, 3. Kamana Lakehouse, 4. The Rees Hotel Not named in any answer: Novotel Queenstown Lakeside and Millbrook Resort. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Queenstown hotels in September 2026? - In September 2026, Novotel Queenstown Lakeside overtook QT Queenstown and 2 others to become the leader among Queenstown hotels in New Zealand, with 21.1% of the searches. - In September 2026, Millbrook Resort lost share of searches among Queenstown hotels in New Zealand, from 15.8% to 15.1%. - Estimated monthly branded searches for Matakauri Lodge in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Month by month | Month | Matakauri Lodge estimated searches | Matakauri Lodge Share of Search | Matakauri Lodge rank | Millbrook Resort estimated searches | Millbrook Resort Share of Search | Millbrook Resort rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 1.6% | 10 | 8.7K | 18.9% | 2 | | Nov 2025 | 880 | 1.7% | 10 | 10.4K | 20% | 1 | | Dec 2025 | 720 | 1.3% | 10 | 8.8K | 16.1% | 2 | | Jan 2026 | 720 | 1.3% | 10 | 10.6K | 18.8% | 2 | | Feb 2026 | 590 | 1.1% | 10 | 12.8K | 24.1% | 1 | | Mar 2026 | 720 | 1.4% | 10 | 8.7K | 17.4% | 2 | | Apr 2026 | 720 | 1.4% | 10 | 8.6K | 16.7% | 2 | | May 2026 | 480 | 0.98% | 10 | 7.1K | 14.4% | 3 | | Jun 2026 | 590 | 1.3% | 10 | 5.8K | 12.4% | 4 | | Jul 2026 | 590 | 1.1% | 10 | 7.1K | 13.2% | 5 | | Aug 2026 | 590 | 1.1% | 10 | 8.6K | 15.8% | 2 | | Sep 2026 | 590 | 1.3% | 10 | 7.1K | 15.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Matakauri Lodge’s and Millbrook Resort’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Matakauri Lodge**: Measured on the search term “matakauri”. - **Millbrook Resort**: Measured on the search terms “millbrook resort”, “millbrook resort accommodation”, “millbrook resort golf”, “millbrook resort spa” and “millbrookresort”, summed into one figure. - [Matakauri Lodge profile](/demand/nz/brands/matakauri-lodge) - [Millbrook Resort profile](/demand/nz/brands/millbrook-resort) - [All Queenstown hotels in New Zealand](/demand/nz/locations/queenstown/hotels): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Matakauri Lodge or Millbrook Resort more popular in search? In September 2026, Millbrook Resort had more branded searches than Matakauri Lodge among Queenstown hotels in New Zealand. Millbrook Resort had about 7,060 branded searches, while Matakauri Lodge had 590. Millbrook Resort made up 15.1% of all Queenstown hotel searches we track, and Matakauri Lodge accounted for 1.3%. ## Cite this page Brandwave. "Matakauri Lodge vs Millbrook Resort: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/matakauri-lodge-vs-millbrook-resort This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/matakauri-lodge-vs-millbrook-resort. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.