--- title: "Matakana Village Farmers Market vs Otago Farmers Market: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Matakana Village Farmers Market or Otago Farmers Market? Compare estimated monthly branded-search demand and Share of Search inside the Farmers markets set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/matakana-village-farmers-market-vs-otago-farmers-market" publisher: "Brandwave" --- # Matakana Village Farmers Market vs Otago Farmers Market: Which is more popular by branded search in New Zealand? Which is more popular in search, Matakana Village Farmers Market or Otago Farmers Market? Compare estimated monthly branded-search demand and Share of Search inside the Farmers markets set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Matakana Village Farmers Market and Otago Farmers Market - **Competitive set**: Farmers markets - **Market**: New Zealand - **Month measured**: Aug 2026 - **Matakana Village Farmers Market Share of Search**: 38.3% - **Otago Farmers Market Share of Search**: 0.82% ## Which is more popular in search, Matakana Village Farmers Market or Otago Farmers Market? - In August 2026, Matakana Village Farmers Market had more branded searches than Otago Farmers Market among farmers markets in New Zealand. Matakana Village Farmers Market was estimated to have 12.6K branded searches compared to Otago Farmers Market’s 270, and held a 38.3% Share of Search versus Otago Farmers Market’s 0.82%. - Matakana Village Farmers Market was ahead of Otago Farmers Market in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Matakana Village Farmers Market’s estimated Share of Search among farmers markets in New Zealand moved from 51.5% to 38.3%, and its estimated monthly branded searches moved from 23.4K to 12.6K. - Across the 11 months ending August 2026, Otago Farmers Market’s estimated Share of Search among farmers markets in New Zealand moved from 0.86% to 0.82%, and its estimated monthly branded searches moved from 390 to 270. ## How did search popularity change for New Zealand farmers markets in August 2026? - In August 2026, Matakana Village Farmers Market lost estimated Share of Search among farmers markets in New Zealand, from 46.4% to 38.3%. - Estimated monthly branded searches for Otago Farmers Market in New Zealand fell 30.8% over 11 measured months, from 390 to 270 in August 2026. ## Month by month | Month | Matakana Village Farmers Market estimated searches | Matakana Village Farmers Market Share of Search | Matakana Village Farmers Market rank | Otago Farmers Market estimated searches | Otago Farmers Market Share of Search | Otago Farmers Market rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.4K | 51.5% | 1 | 390 | 0.86% | 5 | | Nov 2025 | 17.3K | 39.8% | 1 | 390 | 0.9% | 5 | | Dec 2025 | 28.6K | 54.3% | 1 | 880 | 1.7% | 5 | | Jan 2026 | 35.9K | 52.7% | 1 | 600 | 0.88% | 5 | | Feb 2026 | 23.6K | 46.7% | 1 | 490 | 0.97% | 5 | | Mar 2026 | 17.6K | 41.8% | 1 | 490 | 1.2% | 5 | | Apr 2026 | 23.4K | 49.7% | 1 | 490 | 1% | 5 | | May 2026 | 18.9K | 41.3% | 1 | 400 | 0.87% | 5 | | Jun 2026 | 12.6K | 39.8% | 1 | 270 | 0.85% | 5 | | Jul 2026 | 17.9K | 46.4% | 1 | 220 | 0.57% | 5 | | Aug 2026 | 12.6K | 38.3% | 1 | 270 | 0.82% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Matakana Village Farmers Market’s and Otago Farmers Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Matakana Village Farmers Market**: Measured on the search terms “matakana market”, “matakana village farmers market”, “matakana village farmers market matakana valley road matakana” and “matakana village farmers market photos”, summed into one figure. - **Otago Farmers Market**: Measured on the search terms “otago farmers market” and “otago farmers market near me”, summed into one figure. - [Matakana Village Farmers Market profile](/demand/nz/brands/matakana-village-farmers-market) - [Otago Farmers Market profile](/demand/nz/brands/otago-farmers-market) - [All farmers markets in New Zealand](/demand/nz/categories/nz-farmers-markets): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Matakana Village Farmers Market or Otago Farmers Market? In August 2026, Matakana Village Farmers Market had more branded searches than Otago Farmers Market among farmers markets in New Zealand. Matakana Village Farmers Market was estimated to have 12.6K branded searches compared to Otago Farmers Market’s 270, and held a 38.3% Share of Search versus Otago Farmers Market’s 0.82%. ## Cite this page Brandwave. "Matakana Village Farmers Market vs Otago Farmers Market: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/matakana-village-farmers-market-vs-otago-farmers-market This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/matakana-village-farmers-market-vs-otago-farmers-market. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.