---
title: "Matador vs Ziegler & Brown: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Matador or Ziegler & Brown? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/matador-vs-ziegler-and-brown"
publisher: "Brandwave"
---

# Matador vs Ziegler & Brown: Which is more popular by branded search in New Zealand?

Which is more popular in search, Matador or Ziegler & Brown? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Matador and Ziegler & Brown
- **Competitive set**: BBQ brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Matador Share of Search**: 5.4%
- **Ziegler & Brown Share of Search**: 1.6%

## Which is more popular in search, Matador or Ziegler & Brown?

- In August 2026, Matador had more branded searches than Ziegler & Brown among BBQ brands in New Zealand. Matador was estimated to have 740 branded searches compared to Ziegler & Brown’s 220, and held a 5.4% Share of Search versus Ziegler & Brown’s 1.6%.
- Matador was ahead of Ziegler & Brown in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Matador’s estimated Share of Search among BBQ brands in New Zealand moved from 5% to 5.4%, and its estimated monthly branded searches moved from 1.1K to 740.
- Across the 11 months ending August 2026, Ziegler & Brown’s estimated Share of Search among BBQ brands in New Zealand moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 430 to 220.

## How did search popularity change for New Zealand BBQ brands in August 2026?

- In August 2026, Matador gained estimated Share of Search among BBQ brands in New Zealand, from 4.7% to 5.4%.
- Estimated monthly branded searches for Ziegler & Brown in New Zealand fell 48.8% over 11 measured months, from 430 to 220 in August 2026.

## Month by month

| Month | Matador estimated searches | Matador Share of Search | Matador rank | Ziegler & Brown estimated searches | Ziegler & Brown Share of Search | Ziegler & Brown rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1K | 5% | 4 | 430 | 1.9% | 6 |
| Nov 2025 | 1.6K | 4.7% | 5 | 640 | 1.9% | 6 |
| Dec 2025 | 2K | 5.1% | 4 | 700 | 1.8% | 6 |
| Jan 2026 | 1.1K | 4.6% | 5 | 420 | 1.8% | 6 |
| Feb 2026 | 610 | 4.4% | 5 | 240 | 1.7% | 6 |
| Mar 2026 | 500 | 4.2% | 5 | 210 | 1.8% | 6 |
| Apr 2026 | 470 | 3.8% | 5 | 150 | 1.2% | 6 |
| May 2026 | 500 | 4.6% | 5 | 180 | 1.7% | 6 |
| Jun 2026 | 530 | 5.4% | 5 | 100 | 1% | 7 |
| Jul 2026 | 510 | 4.7% | 5 | 140 | 1.3% | 6 |
| Aug 2026 | 740 | 5.4% | 5 | 220 | 1.6% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Matador’s and Ziegler & Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Matador**: Measured on the search terms “6 burner bbq matador”, “bbq matador 4 burner”, “matador bbq”, “matador charcoal bbq”, “matador grill” and “matador radiant kettle charcoal bbq”, summed into one figure.
- **Ziegler & Brown**: Measured on the search terms “ziegler & brown”, “ziegler & brown bbq”, “ziegler & brown nz”, “ziegler and brown”, “ziegler brown”, “ziegler brown bbq” and “ziegler brown grill”, summed into one figure.

- [Matador profile](/demand/nz/brands/matador)
- [Ziegler & Brown profile](/demand/nz/brands/ziegler-and-brown)
- [All BBQ brands in New Zealand](/demand/nz/categories/nz-bbq-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Matador or Ziegler & Brown?

In August 2026, Matador had more branded searches than Ziegler & Brown among BBQ brands in New Zealand. Matador was estimated to have 740 branded searches compared to Ziegler & Brown’s 220, and held a 5.4% Share of Search versus Ziegler & Brown’s 1.6%.

## Cite this page

Brandwave. "Matador vs Ziegler & Brown: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/matador-vs-ziegler-and-brown

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/matador-vs-ziegler-and-brown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.