--- title: "MASV vs Smash: Which is searched more in New Zealand?" description: "Is MASV or Smash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Large file transfer services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/masv-vs-smash" publisher: "Brandwave" --- # MASV vs Smash: Which is searched more in New Zealand? Is MASV or Smash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Large file transfer services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MASV and Smash - **Competitive set**: Large file transfer services - **Market**: New Zealand - **Month measured**: Sep 2026 - **MASV Share of Search**: 0.3% - **Smash Share of Search**: 0.55% ## Is MASV or Smash more popular in search? - In September 2026, Smash had more branded searches than MASV among large file transfer services in New Zealand. Smash had about 130 branded searches, while MASV had 70. Smash made up 0.55% of all large file transfer service searches we track, and MASV accounted for 0.3%. - The lead changed hands once in the 12 months ending September 2026: Smash took it in January 2026. - Across the 12 months ending September 2026, MASV’s share of searches among large file transfer services in New Zealand moved from 0.38% to 0.3%, and its estimated monthly branded searches moved from 90 to 70. - Across the 12 months ending September 2026, Smash’s share of searches among large file transfer services in New Zealand moved from 0.25% to 0.55%, and its estimated monthly branded searches moved from 60 to 130. ## Top large file transfer services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MASV was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Smash was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. MASV was listed before Smash in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WeTransfer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | MASV | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | SwissTransfer | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Smash | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Filemail | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | TransferNow | 6th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about large file transfer services - Asked ChatGPT "Which large file transfer service should I use in New Zealand?": 1. SwissTransfer, 2. WeTransfer, 3. MASV - Asked ChatGPT "What are the best large file transfer services in New Zealand?": 1. SwissTransfer, 2. MASV, 3. Smash, 4. WeTransfer - Asked ChatGPT "What's the best large file transfer service in New Zealand for big media files?": 1. MASV, 2. Filemail, 3. WeTransfer - Searched Google, AI Overview "large file transfer service": 1. WeTransfer, 2. Smash - Searched Google, AI Overview "transfer big files": 1. WeTransfer, 2. TransferNow, 3. Smash, 4. Filemail Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand large file transfer services in September 2026? - Estimated monthly branded searches for Smash in New Zealand rose 116.7% over 12 measured months, from 60 to 130 in September 2026. - Estimated monthly branded searches for MASV in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026. ## Month by month | Month | MASV estimated searches | MASV Share of Search | MASV rank | Smash estimated searches | Smash Share of Search | Smash rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.38% | 5 | 60 | 0.25% | 6 | | Nov 2025 | 110 | 0.47% | 4 | 100 | 0.42% | 5 | | Dec 2025 | 90 | 0.47% | 4 | 70 | 0.36% | 6 | | Jan 2026 | 50 | 0.26% | 6 | 100 | 0.52% | 4 | | Feb 2026 | 70 | 0.3% | 6 | 110 | 0.47% | 4 | | Mar 2026 | 90 | 0.38% | 6 | 140 | 0.59% | 4 | | Apr 2026 | 90 | 0.38% | 5 | 140 | 0.59% | 4 | | May 2026 | 90 | 0.38% | 5 | 110 | 0.47% | 4 | | Jun 2026 | 90 | 0.38% | 5 | 130 | 0.54% | 4 | | Jul 2026 | 70 | 0.29% | 6 | 130 | 0.54% | 4 | | Aug 2026 | 90 | 0.38% | 5 | 100 | 0.42% | 4 | | Sep 2026 | 70 | 0.3% | 5 | 130 | 0.55% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using MASV’s and Smash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MASV**: Measured on the search term “masv”. - **Smash**: Measured on the search terms “fromsmash”, “smash file transfer” and “smash share files”, summed into one figure. - [MASV profile](/demand/nz/brands/masv) - [Smash profile](/demand/nz/brands/smash) - [All large file transfer services in New Zealand](/demand/nz/categories/nz-file-transfer-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MASV or Smash more popular in search? In September 2026, Smash had more branded searches than MASV among large file transfer services in New Zealand. Smash had about 130 branded searches, while MASV had 70. Smash made up 0.55% of all large file transfer service searches we track, and MASV accounted for 0.3%. ## Cite this page Brandwave. "MASV vs Smash: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/masv-vs-smash This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/masv-vs-smash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.