--- title: "Masterfoods vs Old El Paso: Which is searched more in New Zealand?" description: "Is Masterfoods or Old El Paso more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Herb and spice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/masterfoods-vs-old-el-paso" publisher: "Brandwave" --- # Masterfoods vs Old El Paso: Which is searched more in New Zealand? Is Masterfoods or Old El Paso more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Herb and spice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Masterfoods and Old El Paso - **Competitive set**: Herb and spice brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Masterfoods Share of Search**: 4.1% - **Old El Paso Share of Search**: 9.7% ## Is Masterfoods or Old El Paso more popular in search? - In September 2026, Old El Paso had more branded searches than Masterfoods among herb and spice brands in New Zealand. Old El Paso had about 670 branded searches, while Masterfoods had 280. Old El Paso made up 9.7% of all herb and spice brand searches we track, and Masterfoods accounted for 4.1%. - Old El Paso was ahead of Masterfoods in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Masterfoods’ share of searches among herb and spice brands in New Zealand moved from 4.7% to 4.1%, and its estimated monthly branded searches moved from 290 to 280. - Across the 12 months ending September 2026, Old El Paso’s share of searches among herb and spice brands in New Zealand moved from 9.2% to 9.7%, and its estimated monthly branded searches moved from 560 to 670. ## Top herb and spice brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Masterfoods was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Old El Paso did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mrs Rogers | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Gregg's | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Masterfoods | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ceres Organics | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Fresh As | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Old El Paso | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hansells | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | McCormick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about herb and spice brands - Asked ChatGPT "Which herb and spice brand should I buy in New Zealand?": 1. Mrs Rogers, 2. Masterfoods, 3. Ceres Organics - Asked ChatGPT "What are the best herb and spice brands in New Zealand?": 1. Gregg's, 2. Mrs Rogers, 3. Fresh As - Asked ChatGPT "What's the best herb and spice brand in New Zealand for everyday cooking?": 1. Gregg's, 2. Masterfoods, 3. Fresh As - Searched Google, AI Overview "herb and spice brands": 1. Mrs Rogers - Searched Google, AI Overview "spice brands nz": 1. Mrs Rogers, 2. Ceres Organics Not named in any answer: Old El Paso, Hansells and McCormick. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand herb and spice brands in September 2026? - In September 2026, Fresh As overtook Old El Paso to rank 3rd among herb and spice brands in New Zealand, with 10.6% of the searches. - In September 2026, Old El Paso gained share of searches among herb and spice brands in New Zealand, from 8.7% to 9.7%. - In September 2026, Masterfoods rose from 8th to 7th among herb and spice brands in New Zealand. ## Month by month | Month | Masterfoods estimated searches | Masterfoods Share of Search | Masterfoods rank | Old El Paso estimated searches | Old El Paso Share of Search | Old El Paso rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 290 | 4.7% | 6 | 560 | 9.2% | 4 | | Nov 2025 | 230 | 3.9% | 7 | 550 | 9.3% | 3 | | Dec 2025 | 290 | 5.3% | 7 | 450 | 8.2% | 4 | | Jan 2026 | 330 | 4.8% | 7 | 600 | 8.7% | 4 | | Feb 2026 | 270 | 4.4% | 8 | 470 | 7.7% | 4 | | Mar 2026 | 290 | 3.9% | 7 | 560 | 7.4% | 4 | | Apr 2026 | 310 | 4.5% | 7 | 550 | 8% | 3 | | May 2026 | 290 | 4.2% | 7 | 660 | 9.5% | 3 | | Jun 2026 | 280 | 3.9% | 7 | 650 | 9% | 3 | | Jul 2026 | 340 | 4.3% | 8 | 680 | 8.6% | 4 | | Aug 2026 | 320 | 4.3% | 8 | 650 | 8.7% | 3 | | Sep 2026 | 280 | 4.1% | 7 | 670 | 9.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Masterfoods’ and Old El Paso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Masterfoods**: Measured on the search terms “chicken salt masterfoods”, “masterfoods”, “masterfoods mustard” and “masterfoods spices”, summed into one figure. - **Old El Paso**: Measured on the search terms “old el paso refried”, “old el paso salsa”, “old el paso seasoning”, “old el paso spice”, “old el paso taco”, “old el paso tortilla” and “oldelpaso”, summed into one figure. - [Masterfoods profile](/demand/nz/brands/masterfoods) - [Old El Paso profile](/demand/nz/brands/old-el-paso) - [All herb and spice brands in New Zealand](/demand/nz/categories/nz-herb-and-spice-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Masterfoods or Old El Paso more popular in search? In September 2026, Old El Paso had more branded searches than Masterfoods among herb and spice brands in New Zealand. Old El Paso had about 670 branded searches, while Masterfoods had 280. Old El Paso made up 9.7% of all herb and spice brand searches we track, and Masterfoods accounted for 4.1%. ## Cite this page Brandwave. "Masterfoods vs Old El Paso: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/masterfoods-vs-old-el-paso This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/masterfoods-vs-old-el-paso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.