---
title: "MasterClass vs Udemy: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, MasterClass or Udemy? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/masterclass-vs-udemy"
publisher: "Brandwave"
---

# MasterClass vs Udemy: Which is more popular by branded search in New Zealand?

Which is more popular in search, MasterClass or Udemy? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MasterClass and Udemy
- **Competitive set**: Online learning platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **MasterClass Share of Search**: 0.41%
- **Udemy Share of Search**: 22.6%

## Which is more popular in search, MasterClass or Udemy?

- In August 2026, Udemy had more branded searches than MasterClass among online learning platforms in New Zealand. Udemy was estimated to have 7.2K branded searches compared to MasterClass’ 130, and held a 22.6% Share of Search versus MasterClass’ 0.41%.
- Udemy was ahead of MasterClass in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MasterClass’ estimated Share of Search among online learning platforms in New Zealand moved from 0.42% to 0.41%, and its estimated monthly branded searches held steady at 130.
- Across the 11 months ending August 2026, Udemy’s estimated Share of Search among online learning platforms in New Zealand moved from 23.7% to 22.6%, and its estimated monthly branded searches moved from 7.3K to 7.2K.

## How did search popularity change for New Zealand online learning platforms in August 2026?

- In August 2026, Udemy lost estimated Share of Search among online learning platforms in New Zealand, from 23.7% to 22.6%.

## Month by month

| Month | MasterClass estimated searches | MasterClass Share of Search | MasterClass rank | Udemy estimated searches | Udemy Share of Search | Udemy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 130 | 0.42% | 7 | 7.3K | 23.7% | 2 |
| Nov 2025 | 170 | 0.55% | 7 | 7.3K | 23.6% | 2 |
| Dec 2025 | 310 | 1.3% | 7 | 7.2K | 31.1% | 2 |
| Jan 2026 | 180 | 0.6% | 7 | 8.9K | 29.9% | 2 |
| Feb 2026 | 130 | 0.41% | 7 | 7.3K | 22.9% | 2 |
| Mar 2026 | 90 | 0.25% | 7 | 7.4K | 20.4% | 2 |
| Apr 2026 | 90 | 0.31% | 7 | 7.3K | 24.8% | 2 |
| May 2026 | 120 | 0.34% | 7 | 7.4K | 21% | 2 |
| Jun 2026 | 130 | 0.35% | 7 | 7.4K | 20.2% | 2 |
| Jul 2026 | 80 | 0.26% | 7 | 7.2K | 23.7% | 2 |
| Aug 2026 | 130 | 0.41% | 7 | 7.2K | 22.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MasterClass’ and Udemy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MasterClass**: Measured on the search terms “masterclass certificate”, “masterclass com”, “masterclass courses”, “masterclass online” and “masterclass subscription”, summed into one figure.
- **Udemy**: Measured on the search terms “udemy”, “udemy classes”, “udemy com”, “udemy free courses”, “udemy near me”, “udemy new zealand”, “udemy nz”, “udemy online”, “udemy online courses” and “udemy voucher”, summed into one figure.

- [MasterClass profile](/demand/nz/brands/masterclass)
- [Udemy profile](/demand/nz/brands/udemy)
- [All online learning platforms in New Zealand](/demand/nz/categories/nz-online-learning-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MasterClass or Udemy?

In August 2026, Udemy had more branded searches than MasterClass among online learning platforms in New Zealand. Udemy was estimated to have 7.2K branded searches compared to MasterClass’ 130, and held a 22.6% Share of Search versus MasterClass’ 0.41%.

## Cite this page

Brandwave. "MasterClass vs Udemy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/masterclass-vs-udemy

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/masterclass-vs-udemy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.