--- title: "Master Lock vs Yale: Which is searched more in New Zealand?" description: "Is Master Lock or Yale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Padlock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/master-lock-vs-yale" publisher: "Brandwave" --- # Master Lock vs Yale: Which is searched more in New Zealand? Is Master Lock or Yale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Padlock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Master Lock and Yale - **Competitive set**: Padlock brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Master Lock Share of Search**: 19.6% - **Yale Share of Search**: 36.2% ## Is Master Lock or Yale more popular in search? - In September 2026, Yale had more branded searches than Master Lock among padlock brands in New Zealand. Yale had about 720 branded searches, while Master Lock had 390. Yale made up 36.2% of all padlock brand searches we track, and Master Lock accounted for 19.6%. - Yale was ahead of Master Lock in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Master Lock’s share of searches among padlock brands in New Zealand moved from 15.5% to 19.6%, and its estimated monthly branded searches moved from 310 to 390. - Across the 12 months ending September 2026, Yale’s share of searches among padlock brands in New Zealand moved from 36% to 36.2%, and its estimated monthly branded searches held steady at 720. ## Top padlock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Master Lock appeared in all five answers. Yale was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Master Lock was listed before Yale in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ABUS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Master Lock | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Yale | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Squire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sandleford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about padlock brands - Asked ChatGPT "Which padlock brand should I buy in New Zealand?": 1. ABUS, 2. Master Lock, 3. Yale - Asked ChatGPT "What are the best padlock brands in New Zealand?": 1. ABUS, 2. Master Lock, 3. Yale - Asked ChatGPT "What's the best padlock brand in New Zealand for home security?": 1. ABUS, 2. Master Lock - Searched Google, AI Overview "best padlock": 1. ABUS, 2. Master Lock, 3. Yale - Searched Google, AI Overview "padlock for gate": 1. Master Lock, 2. ABUS Not named in any answer: Squire and Sandleford. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand padlock brands in September 2026? - In September 2026, Yale overtook Squire to become the leader among padlock brands in New Zealand, with 36.2% of the searches. - In September 2026, Master Lock gained share of searches among padlock brands in New Zealand, from 17.3% to 19.6%. ## Month by month | Month | Master Lock estimated searches | Master Lock Share of Search | Master Lock rank | Yale estimated searches | Yale Share of Search | Yale rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 310 | 15.5% | 3 | 720 | 36% | 2 | | Nov 2025 | 390 | 18.8% | 3 | 720 | 34.8% | 2 | | Dec 2025 | 440 | 20.5% | 3 | 720 | 33.5% | 2 | | Jan 2026 | 390 | 17.1% | 3 | 720 | 31.6% | 2 | | Feb 2026 | 430 | 21.2% | 3 | 590 | 29.1% | 2 | | Mar 2026 | 410 | 20.6% | 3 | 590 | 29.6% | 2 | | Apr 2026 | 410 | 18% | 3 | 720 | 31.6% | 2 | | May 2026 | 460 | 19.7% | 3 | 720 | 30.9% | 2 | | Jun 2026 | 350 | 16.9% | 3 | 720 | 34.8% | 2 | | Jul 2026 | 430 | 20.4% | 3 | 720 | 34.1% | 2 | | Aug 2026 | 390 | 17.3% | 3 | 720 | 31.9% | 2 | | Sep 2026 | 390 | 19.6% | 3 | 720 | 36.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Master Lock’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Master Lock**: Measured on the search terms “master lock” and “master lock padlock”, summed into one figure. - **Yale**: Measured on the search term “yale lock”. - [Master Lock profile](/demand/nz/brands/master-lock) - [Yale profile](/demand/nz/brands/yale) - [All padlock brands in New Zealand](/demand/nz/categories/nz-padlock-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Master Lock or Yale more popular in search? In September 2026, Yale had more branded searches than Master Lock among padlock brands in New Zealand. Yale had about 720 branded searches, while Master Lock had 390. Yale made up 36.2% of all padlock brand searches we track, and Master Lock accounted for 19.6%. ## Cite this page Brandwave. "Master Lock vs Yale: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/master-lock-vs-yale This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/master-lock-vs-yale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.