--- title: "Master Lock vs OnGuard: Which is searched more in New Zealand?" description: "Is Master Lock or OnGuard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike lock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/master-lock-vs-onguard" publisher: "Brandwave" --- # Master Lock vs OnGuard: Which is searched more in New Zealand? Is Master Lock or OnGuard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike lock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Master Lock and OnGuard - **Competitive set**: Bike lock brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Master Lock Share of Search**: 18.7% - **OnGuard Share of Search**: 14.4% ## Is Master Lock or OnGuard more popular in search? - In September 2026, Master Lock had more branded searches than OnGuard among bike lock brands in New Zealand. Master Lock had about 390 branded searches, while OnGuard had 300. Master Lock made up 18.7% of all bike lock brand searches we track, and OnGuard accounted for 14.4%. - The lead changed hands 2 times in the 12 months ending September 2026: OnGuard took it in February 2026, Master Lock took it in March 2026. - Across the 12 months ending September 2026, Master Lock’s share of searches among bike lock brands in New Zealand moved from 14.6% to 18.7%, and its estimated monthly branded searches moved from 310 to 390. - Across the 12 months ending September 2026, OnGuard’s share of searches among bike lock brands in New Zealand moved from 8.5% to 14.4%, and its estimated monthly branded searches moved from 180 to 300. ## Top bike lock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OnGuard was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Master Lock did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kryptonite | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ABUS | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Hiplok | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | OnGuard | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Master Lock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bike lock brands - Asked ChatGPT "Which bike lock brand should I buy in New Zealand?": 1. Kryptonite, 2. ABUS, 3. Hiplok - Asked ChatGPT "What are the best bike lock brands in New Zealand?": 1. Kryptonite, 2. ABUS, 3. Hiplok, 4. OnGuard - Asked ChatGPT "What's the best bike lock brand in New Zealand for city commuting?": 1. Kryptonite, 2. ABUS, 3. Hiplok - Searched Google, AI Overview "best bike lock": 1. Kryptonite, 2. Hiplok - Searched Google, AI Overview "secure bike lock": 1. Hiplok, 2. Kryptonite Not named in any answer: Master Lock. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bike lock brands in September 2026? - In September 2026, OnGuard overtook ABUS to rank 3rd among bike lock brands in New Zealand, with 14.4% of the searches. - In September 2026, Master Lock gained share of searches among bike lock brands in New Zealand, from 17.3% to 18.7%. ## Month by month | Month | Master Lock estimated searches | Master Lock Share of Search | Master Lock rank | OnGuard estimated searches | OnGuard Share of Search | OnGuard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 310 | 14.6% | 2 | 180 | 8.5% | 4 | | Nov 2025 | 390 | 17.9% | 2 | 140 | 6.4% | 4 | | Dec 2025 | 440 | 13.3% | 2 | 120 | 3.6% | 4 | | Jan 2026 | 390 | 19.6% | 2 | 160 | 8% | 4 | | Feb 2026 | 430 | 16.6% | 3 | 550 | 21.2% | 2 | | Mar 2026 | 410 | 20.8% | 2 | 240 | 12.2% | 3 | | Apr 2026 | 410 | 19% | 2 | 160 | 7.4% | 4 | | May 2026 | 460 | 21.9% | 2 | 210 | 10% | 4 | | Jun 2026 | 350 | 17.9% | 2 | 170 | 8.7% | 4 | | Jul 2026 | 430 | 21.3% | 2 | 240 | 11.9% | 3 | | Aug 2026 | 390 | 17.3% | 2 | 150 | 6.7% | 4 | | Sep 2026 | 390 | 18.7% | 2 | 300 | 14.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Master Lock’s and OnGuard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Master Lock**: Measured on the search terms “master lock” and “master lock padlock”, summed into one figure. - **OnGuard**: Measured on the search terms “onguard” and “onguard bike lock”, summed into one figure. - [Master Lock profile](/demand/nz/brands/master-lock) - [OnGuard profile](/demand/nz/brands/onguard) - [All bike lock brands in New Zealand](/demand/nz/categories/nz-bike-lock-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Master Lock or OnGuard more popular in search? In September 2026, Master Lock had more branded searches than OnGuard among bike lock brands in New Zealand. Master Lock had about 390 branded searches, while OnGuard had 300. Master Lock made up 18.7% of all bike lock brand searches we track, and OnGuard accounted for 14.4%. ## Cite this page Brandwave. "Master Lock vs OnGuard: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/master-lock-vs-onguard This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/master-lock-vs-onguard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.