--- title: "Massey University vs University of Auckland: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Massey University or University of Auckland? Compare estimated monthly branded-search demand and Share of Search inside the Universities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/massey-university-vs-university-of-auckland" publisher: "Brandwave" --- # Massey University vs University of Auckland: Which is more popular by branded search in New Zealand? Which is more popular in search, Massey University or University of Auckland? Compare estimated monthly branded-search demand and Share of Search inside the Universities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Massey University and University of Auckland - **Competitive set**: Universities - **Market**: New Zealand - **Month measured**: Aug 2026 - **Massey University Share of Search**: 13.1% - **University of Auckland Share of Search**: 28.5% ## Which is more popular in search, Massey University or University of Auckland? - In August 2026, University of Auckland had more branded searches than Massey University among universities in New Zealand. University of Auckland was estimated to have 140K branded searches compared to Massey University’s 64.3K, and held a 28.5% Share of Search versus Massey University’s 13.1%. - University of Auckland was ahead of Massey University in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Massey University’s estimated Share of Search among universities in New Zealand moved from 14.2% to 13.1%, and its estimated monthly branded searches moved from 58.6K to 64.3K. - Across the 11 months ending August 2026, University of Auckland’s estimated Share of Search among universities in New Zealand moved from 26.3% to 28.5%, and its estimated monthly branded searches moved from 108K to 140K. ## How did search popularity change for New Zealand universities in August 2026? - In August 2026, Massey University overtook University of Waikato to rank 3rd among universities in New Zealand, at 13.1%. - In August 2026, University of Auckland gained estimated Share of Search among universities in New Zealand, from 26.9% to 28.5%. ## Month by month | Month | Massey University estimated searches | Massey University Share of Search | Massey University rank | University of Auckland estimated searches | University of Auckland Share of Search | University of Auckland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 58.6K | 14.2% | 3 | 108K | 26.3% | 1 | | Nov 2025 | 47.9K | 13.2% | 3 | 108K | 29.8% | 1 | | Dec 2025 | 39.2K | 15.6% | 2 | 62.7K | 24.9% | 1 | | Jan 2026 | 47.9K | 12.7% | 2 | 114K | 30.3% | 1 | | Feb 2026 | 64.3K | 12.6% | 4 | 114K | 22.4% | 1 | | Mar 2026 | 67.6K | 10.8% | 5 | 182K | 29% | 1 | | Apr 2026 | 55.3K | 13.9% | 2 | 108K | 27.1% | 1 | | May 2026 | 64.3K | 13.2% | 2 | 140K | 28.7% | 1 | | Jun 2026 | 55.3K | 12.9% | 2 | 132K | 30.9% | 1 | | Jul 2026 | 64.3K | 12.4% | 5 | 140K | 26.9% | 1 | | Aug 2026 | 64.3K | 13.1% | 3 | 140K | 28.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Massey University’s and University of Auckland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Massey University**: Measured on the search terms “massey”, “massey uni” and “massey university”, summed into one figure. - **University of Auckland**: Measured on the search terms “auckland university”, “university of auckland”, “university of auckland new zealand”, “uoa” and “uoa auckland”, summed into one figure. - [Massey University profile](/demand/nz/brands/massey-university) - [University of Auckland profile](/demand/nz/brands/university-of-auckland) - [All universities in New Zealand](/demand/nz/categories/universities): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Massey University or University of Auckland? In August 2026, University of Auckland had more branded searches than Massey University among universities in New Zealand. University of Auckland was estimated to have 140K branded searches compared to Massey University’s 64.3K, and held a 28.5% Share of Search versus Massey University’s 13.1%. ## Cite this page Brandwave. "Massey University vs University of Auckland: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/massey-university-vs-university-of-auckland This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/massey-university-vs-university-of-auckland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.