--- title: "Masport vs Ziegler & Brown: Which is searched more in New Zealand?" description: "Is Masport or Ziegler & Brown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/masport-vs-ziegler-and-brown" publisher: "Brandwave" --- # Masport vs Ziegler & Brown: Which is searched more in New Zealand? Is Masport or Ziegler & Brown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Masport and Ziegler & Brown - **Competitive set**: BBQ brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Masport Share of Search**: 8.5% - **Ziegler & Brown Share of Search**: 0.45% ## Is Masport or Ziegler & Brown more popular in search? - In September 2026, Masport had more branded searches than Ziegler & Brown among BBQ brands in New Zealand. Masport had about 1,320 branded searches, while Ziegler & Brown had 70. Masport made up 8.5% of all BBQ brand searches we track, and Ziegler & Brown accounted for 0.45%. - Masport was ahead of Ziegler & Brown in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Masport’s share of searches among BBQ brands in New Zealand moved from 8.8% to 8.5%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Ziegler & Brown’s share of searches among BBQ brands in New Zealand moved from 1.3% to 0.45%, and its estimated monthly branded searches moved from 250 to 70. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Masport and Ziegler & Brown were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ziegler & Brown was listed before Masport in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ziegler & Brown | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Masport | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Gasmate | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Traeger | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Everdure | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Matador | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ brand should I buy in New Zealand?": 1. Weber, 2. Masport, 3. Ziegler & Brown - Asked ChatGPT "What are the best BBQ brands in New Zealand?": 1. Weber, 2. Ziegler & Brown, 3. Masport, 4. Everdure, 5. Gasmate - Asked ChatGPT "What's the best BBQ brand in New Zealand for outdoor cooking?": 1. Weber, 2. Ziegler & Brown, 3. Traeger, 4. Masport - Searched Google, AI Overview "best bbq": named none of the brands we track - Searched Google, AI Overview "gas bbq nz": 1. Weber, 2. Gasmate, 3. Matador Not named in any answer: Beefeater. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand BBQ brands in September 2026? - In September 2026, Gasmate overtook Masport to rank 3rd among BBQ brands in New Zealand, with 9.4% of the searches. - In September 2026, Masport lost share of searches among BBQ brands in New Zealand, from 13.9% to 8.5%. - Estimated monthly branded searches for Ziegler & Brown in New Zealand fell 72% over 12 measured months, from 250 to 70 in September 2026. ## Month by month | Month | Masport estimated searches | Masport Share of Search | Masport rank | Ziegler & Brown estimated searches | Ziegler & Brown Share of Search | Ziegler & Brown rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 8.8% | 4 | 250 | 1.3% | 7 | | Nov 2025 | 1.7K | 6% | 4 | 310 | 1.1% | 8 | | Dec 2025 | 1.2K | 3.8% | 6 | 300 | 0.99% | 8 | | Jan 2026 | 1.4K | 7.3% | 4 | 200 | 1% | 8 | | Feb 2026 | 1.4K | 11.8% | 2 | 90 | 0.79% | 8 | | Mar 2026 | 1.8K | 17.4% | 2 | 90 | 0.86% | 8 | | Apr 2026 | 2K | 18.3% | 2 | 50 | 0.46% | 8 | | May 2026 | 1.8K | 18.5% | 2 | 70 | 0.72% | 8 | | Jun 2026 | 1.8K | 20.3% | 2 | 30 | 0.33% | 8 | | Jul 2026 | 1.7K | 17.5% | 2 | 50 | 0.51% | 8 | | Aug 2026 | 1.7K | 13.9% | 2 | 70 | 0.58% | 8 | | Sep 2026 | 1.3K | 8.5% | 4 | 70 | 0.45% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Masport’s and Ziegler & Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Masport**: Measured on the search terms “masport”, “masport fires” and “masport heating”, summed into one figure. - **Ziegler & Brown**: Measured on the search terms “ziegler & brown”, “ziegler and brown”, “ziegler brown” and “ziegler brown grill”, summed into one figure. - [Masport profile](/demand/nz/brands/masport) - [Ziegler & Brown profile](/demand/nz/brands/ziegler-and-brown) - [All BBQ brands in New Zealand](/demand/nz/categories/nz-bbq-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Masport or Ziegler & Brown more popular in search? In September 2026, Masport had more branded searches than Ziegler & Brown among BBQ brands in New Zealand. Masport had about 1,320 branded searches, while Ziegler & Brown had 70. Masport made up 8.5% of all BBQ brand searches we track, and Ziegler & Brown accounted for 0.45%. ## Cite this page Brandwave. "Masport vs Ziegler & Brown: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/masport-vs-ziegler-and-brown This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/masport-vs-ziegler-and-brown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.